Cypress’s CapSense® Controllers Enable Ezetap to Deliver the World’s First Certified, Integrated Mobile Point-of-Sale Device with Touch-Sensing PIN Entry Sub-$50 Device Set to Disrupt Global POS Industry with Sleek, Durable Keypad; Demonstrations at Money2020 in Las Vegas, October 8-10, 2013 2013 Money2020 Expo Business Wire SAN JOSE, Calif. -- October 8, 2013 Cypress Semiconductor Corp.(Nasdaq:CY) , the market leader in capacitive touch-sensing, today announced that Ezetap, a leading provider of Mobile Point-of-Sale (MPOS) solutions, is using Cypress’s CapSense^® Express™ controllers in the world’s first capacitive-touch-based PIN-pad in its new MPOS device. The CY8CMBR2016 matrix keypad solution provides the Ezetap MPOS device with a durable user interface, helping it to pass all of the stringent EMVCo and Payment Card Industry (PCI) global certifications required for PIN entry devices. Ezetap Chairman Sanjay Swamy is demonstrating the MPOS device at the Money2020 conference in Las Vegas from October 8-10, 2013. Consumer electronics and home appliances have rapidly been transitioning from mechanical buttons to capacitive touch controls. However, the payments industry has been slow to move from traditional, expensive mechanical keypads—which are made secure through additional physical and logical barriers around the keypad—given the tight security required when customers enter their debit or credit card PIN. The EMV and PCI certifications are extremely strict due to the need to protect customer PINs against a broad range of attacks, while ensuring compatibility across a range of payment cards. Devices must pass more than 5,000 protocol, firmware and security tests—typically taking about two years. With the reliable, easy-to-use CapSense Express Mechanical Button Replacement (MBR) solution, Ezetap was able to go from concept, to certification, to manufacturing in less than a year. More information is available at www.cypress.com/go/capsense. “We set out to design a groundbreaking MPOS device with a top-quality capacitive touch keypad, so we went to Cypress to leverage their industry-leading technology,” said Bhaktha Keshavachar, Co-Founder and CTO of Ezetap. “The support we received from the Cypress team went a long way in helping us bring this exciting new product to market in breakthrough time. It has been introduced in India by Citibank, American Express and State Bank of India, and it will soon be deployed globally as well.” “We are pleased Ezetap selected our CapSense Express keypad solution for their innovative mobile POS device,” said Dirk Franklin, business unit director for Cypress’s CapSense solutions. “This design demonstrates the ability of our CapSense Express controllers to enable rapid replacement of mechanical buttons with sleek, reliable capacitive buttons. The solution delivers fast design cycles with a complete ecosystem: from design feasibility, to prototyping, to final design and then volume production.” Controllers in the CapSense Express MBR family leverage Cypress’s SmartSense™ auto-tuning algorithm, which completely eliminates the requirement for manual system tuning and is the only solution that maintains optimal button performance during run-time. “I have been designing PIN Entry Devices for almost 20 years, and the Ezetap design with CapSense is truly a revolution in PIN Entry Devices,” said Scott Spiker, CEO of Cipherithm, a consulting firm that specializes in the design of secure PIN pads. “This Ezetap device delivers superior security and reliability at an affordable price-point.” The CapSense Express Mechanical Button Replacement (MBR) family includes the CY8CMBR2016 matrix keypad solution, the CY8CMBR2x10 ten-button controllers and the CY8CMBR2044 four-button hardware configurable device. This family offers the industry’s lowest power consumption with supply current in run mode of 15 uA per button and a 100 nA Deep-Sleep mode. The devices operate over a 1.71V to 5.5V range, making them ideal for a wide range of regulated and unregulated battery applications, and enabling them to operate from a single coin cell battery. The family delivers robust sensing in noisy environments using Cypress’s patented CapSense Sigma Delta (CSD) sensing method, ensuring superior immunity to conducted and radiated noise. These devices also feature an integrated voltage regulator to address power supply noise, as well as filters for any spurious noise. The MBR family’s SmartSense auto-tuning dynamically optimizes the capacitive baseline and detection threshold for each button. The algorithm adjusts for the optimal capacitance sensing range at power-up and during run-time as environmental conditions change, including noise, temperature, and humidity. Eliminating the need to tune is a significant advantage for large and small manufacturers alike, as it saves engineering time and yield loss that can occur with even slight variations in manufacturing tolerances. This savings is greatly multiplied for customers with a global factory footprint and multi-sourced supply chain. SmartSense auto-tuning can eliminate the need for additional test steps required by competing solutions to address manufacturing variations in PCBs and overlays. About Ezetap Ezetap is a mobile-based payments service provider for emerging markets based in Bangalore, India. The company was co-founded in 2011 by CEO Abhijit Bose, CTO Bhaktha Kesavachar, and mobile payments pioneer Sanjay Swamy, who serves as the company’s Chairman. The Ezetap solution is PCI-DSS, PCI-PTS, EMV and PA-DSS compliant and has been certified by leading financial institutions. Ezetap is funded by top-tier investors including the Social Capital Partnership—led by ex-Facebook executive Chamath Palihapitiya—and Angelprime, one of India’s leading incubators. More information can be obtained by visiting www.ezetap.com or emailing email@example.com. About Cypress Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC^® 1, PSoC 3, PSoC 4, and PSoC 5 programmable system-on-chip families. Cypress is the world leader in capacitive user interface solutions including CapSense touch sensing, TrueTouch^® touchscreens, and trackpad solutions for notebook PCs and peripherals. Cypress is a world leader in USB controllers, which enhance connectivity and performance in a wide range of consumer and industrial products. Cypress is also the world leader in SRAM and nonvolatile RAM memories. Cypress serves numerous major markets, including consumer, mobile handsets, computation, data communications, automotive, industrial, and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com. Cypress, the Cypress logo, CapSense, PSoC, and TrueTouch are registered trademarks and CapSense Express and SmartSense are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners. Contact: Cypress PR Samer Bahou, 408-232-4552 firstname.lastname@example.org
Cypress’s CapSense® Controllers Enable Ezetap to Deliver the World’s First Certified, Integrated Mobile Point-of-Sale
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