Cypress’s CapSense® Controllers Enable Ezetap to Deliver the World’s First Certified, Integrated Mobile Point-of-Sale

  Cypress’s CapSense® Controllers Enable Ezetap to Deliver the World’s First
  Certified, Integrated Mobile Point-of-Sale Device with Touch-Sensing PIN
  Entry

Sub-$50 Device Set to Disrupt Global POS Industry with Sleek, Durable Keypad;
         Demonstrations at Money2020 in Las Vegas, October 8-10, 2013

2013 Money2020 Expo

Business Wire

SAN JOSE, Calif. -- October 8, 2013

Cypress Semiconductor Corp.(Nasdaq:CY) , the market leader in capacitive
touch-sensing, today announced that Ezetap, a leading provider of Mobile
Point-of-Sale (MPOS) solutions, is using Cypress’s CapSense^® Express™
controllers in the world’s first capacitive-touch-based PIN-pad in its new
MPOS device. The CY8CMBR2016 matrix keypad solution provides the Ezetap MPOS
device with a durable user interface, helping it to pass all of the stringent
EMVCo and Payment Card Industry (PCI) global certifications required for PIN
entry devices. Ezetap Chairman Sanjay Swamy is demonstrating the MPOS device
at the Money2020 conference in Las Vegas from October 8-10, 2013.

Consumer electronics and home appliances have rapidly been transitioning from
mechanical buttons to capacitive touch controls. However, the payments
industry has been slow to move from traditional, expensive mechanical
keypads—which are made secure through additional physical and logical barriers
around the keypad—given the tight security required when customers enter their
debit or credit card PIN. The EMV and PCI certifications are extremely strict
due to the need to protect customer PINs against a broad range of attacks,
while ensuring compatibility across a range of payment cards. Devices must
pass more than 5,000 protocol, firmware and security tests—typically taking
about two years. With the reliable, easy-to-use CapSense Express Mechanical
Button Replacement (MBR) solution, Ezetap was able to go from concept, to
certification, to manufacturing in less than a year. More information is
available at www.cypress.com/go/capsense.

“We set out to design a groundbreaking MPOS device with a top-quality
capacitive touch keypad, so we went to Cypress to leverage their
industry-leading technology,” said Bhaktha Keshavachar, Co-Founder and CTO of
Ezetap. “The support we received from the Cypress team went a long way in
helping us bring this exciting new product to market in breakthrough time. It
has been introduced in India by Citibank, American Express and State Bank of
India, and it will soon be deployed globally as well.”

“We are pleased Ezetap selected our CapSense Express keypad solution for their
innovative mobile POS device,” said Dirk Franklin, business unit director for
Cypress’s CapSense solutions. “This design demonstrates the ability of our
CapSense Express controllers to enable rapid replacement of mechanical buttons
with sleek, reliable capacitive buttons. The solution delivers fast design
cycles with a complete ecosystem: from design feasibility, to prototyping, to
final design and then volume production.”

Controllers in the CapSense Express MBR family leverage Cypress’s SmartSense™
auto-tuning algorithm, which completely eliminates the requirement for manual
system tuning and is the only solution that maintains optimal button
performance during run-time.

“I have been designing PIN Entry Devices for almost 20 years, and the Ezetap
design with CapSense is truly a revolution in PIN Entry Devices,” said Scott
Spiker, CEO of Cipherithm, a consulting firm that specializes in the design of
secure PIN pads. “This Ezetap device delivers superior security and
reliability at an affordable price-point.”

The CapSense Express Mechanical Button Replacement (MBR) family includes the
CY8CMBR2016 matrix keypad solution, the CY8CMBR2x10 ten-button controllers and
the CY8CMBR2044 four-button hardware configurable device. This family offers
the industry’s lowest power consumption with supply current in run mode of 15
uA per button and a 100 nA Deep-Sleep mode. The devices operate over a 1.71V
to 5.5V range, making them ideal for a wide range of regulated and unregulated
battery applications, and enabling them to operate from a single coin cell
battery. The family delivers robust sensing in noisy environments using
Cypress’s patented CapSense Sigma Delta (CSD) sensing method, ensuring
superior immunity to conducted and radiated noise. These devices also feature
an integrated voltage regulator to address power supply noise, as well as
filters for any spurious noise.

The MBR family’s SmartSense auto-tuning dynamically optimizes the capacitive
baseline and detection threshold for each button. The algorithm adjusts for
the optimal capacitance sensing range at power-up and during run-time as
environmental conditions change, including noise, temperature, and humidity.
Eliminating the need to tune is a significant advantage for large and small
manufacturers alike, as it saves engineering time and yield loss that can
occur with even slight variations in manufacturing tolerances. This savings is
greatly multiplied for customers with a global factory footprint and
multi-sourced supply chain. SmartSense auto-tuning can eliminate the need for
additional test steps required by competing solutions to address manufacturing
variations in PCBs and overlays.

About Ezetap

Ezetap is a mobile-based payments service provider for emerging markets based
in Bangalore, India. The company was co-founded in 2011 by CEO Abhijit Bose,
CTO Bhaktha Kesavachar, and mobile payments pioneer Sanjay Swamy, who serves
as the company’s Chairman. The Ezetap solution is PCI-DSS, PCI-PTS, EMV and
PA-DSS compliant and has been certified by leading financial institutions.
Ezetap is funded by top-tier investors including the Social Capital
Partnership—led by ex-Facebook executive Chamath Palihapitiya—and Angelprime, 
one of India’s leading incubators. More information can be obtained by
visiting www.ezetap.com or emailing info@ezetap.com.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that
provide customers with rapid time-to-market and exceptional system value.
Cypress offerings include the flagship PSoC^® 1, PSoC 3, PSoC 4, and PSoC 5
programmable system-on-chip families. Cypress is the world leader in
capacitive user interface solutions including CapSense touch sensing,
TrueTouch^® touchscreens, and trackpad solutions for notebook PCs and
peripherals. Cypress is a world leader in USB controllers, which enhance
connectivity and performance in a wide range of consumer and industrial
products. Cypress is also the world leader in SRAM and nonvolatile RAM
memories. Cypress serves numerous major markets, including consumer, mobile
handsets, computation, data communications, automotive, industrial, and
military. Cypress trades on the NASDAQ Global Select Market under the ticker
symbol CY. Visit Cypress online at www.cypress.com.

Cypress, the Cypress logo, CapSense, PSoC, and TrueTouch are registered
trademarks and CapSense Express and SmartSense are trademarks of Cypress
Semiconductor Corp. All other trademarks are property of their owners.

Contact:

Cypress PR
Samer Bahou, 408-232-4552
samer.bahou@cypress.com