Rick Hirst Named CEO of mcgarrybowen London
LONDON, Oct. 8, 2013
- Hirst joins agency leadership to grow existing client relationships and
further fuel new business success.
LONDON, Oct. 8, 2013 /PRNewswire/ -- mcgarrybowen, a Dentsu Aegis Network
agency, today announced that Rick Hirst will be joining as CEO of the
company's London office next month. Reporting to the agency's International
CEO, Tim Scott, Hirst will partner with mcgarrybowen London's leadership team
to grow existing client relationships and further fuel new business.
Rick, a former Campaign "Face to Watch," joins from The Engine Group, one of
the UK's largest and independent communications companies. There, Rick serves
as a Client Managing Director leading a cross media team on the agency's BMW
account. Concurrently, Mr. Hirst is also a Managing Partner at WCRS, the
advertising agency owned by The Engine Group, where he leads a number of
accounts, including Warburtons, Global Radio, and Safestore.
Gordon Bowen, mcgarrybowen's Global Chairman and Chief Creative Officer, said
he admired Rick's innovative leadership on brands. "Storytelling continues to
evolve quickly and furiously in today's digital age. And yet, Rick has
consistently demonstrated his ability to help brands stay on the cutting edge
of that conversation while finding new ways to engage with consumers," he
said. "Rick's strong track record of setting industry 'firsts' while pushing
the boundaries on innovation will be vital to the leadership of mcgarrybowen
London and the clients that we serve."
At The Engine Group, some of Hirst's "firsts" include the world's first 3-D
cinema ad for UK charity Women's Aid and an innovative, 360-degree,
interactive mobile film for the launch of the BMW i3.
Hirst said he was attracted to mcgarrybowen's growing presence in the London
ad market. The agency's recent wins include brands such as Honda's CR-V,
Mondelez International's Tassimo and Toblerone brands, and Branston Pickle,
within the last year.
"mcgarrybowen has a unique success formula and proven track record. Their
focus is on creating lasting client relationships by delivering 'work that
works.' Combine that with the agency's creative culture and desire for
innovation with a really committed team and you have great potential," Hirst
said. "I see mcgarrybowen as a growing, global force in the advertising world,
and am honored to help lead us in London."
Prior to The Engine Group, Rick was a business director at BBH, London, where
he ran the agency's Unilever Lynx global account and led its successful pitch
for the brand's European digital business. Before that, he worked at Fallon,
where he oversaw the agency's launch of Sony's memorable, "Like No Other"
Rick and his wife, Julie, are the proud parents of three. In his spare time,
he enjoys cycling, cooking and football–but not all at the same time.
mcgarrybowen is a global, full-service, integrated marketing communications
agency network headquartered in New York, with offices in Chicago, London,
Düsseldorf and Shanghai. The Agency was founded in 2002 on a simple request to
clients: "give us your biggest challenge." Over the decade since, mcgarrybowen
has grown to become one of the most successful agency start-ups ever, earning
"Agency of the Year" honors from Advertising Age in 2009 and again from both
Ad Age and Adweek in 2011. Famous for big, organizing ideas and "work that
works," mcgarrybowen counts some of the world's most iconic companies as its
clients, including Disney, Dr Pepper Snapple Group, Verizon, JPMorgan Chase &
Co., Kraft, Mondelez International, Marriott, Pizza Hut, Chevron, Crayola,
Procter & Gamble, Sears and United Airlines. www.mcgarrybowen.com l
facebook.com/mcgarrybowen l twitter.com/mcgarrybowen
Contact: Elaine Wong, Director, Corporate Communications,
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