Dunkin' Donuts' New #mydunkin Advertising Campaign Puts Real Fans' Social Media Content In The Spotlight

  Dunkin' Donuts' New #mydunkin Advertising Campaign Puts Real Fans' Social
                        Media Content In The Spotlight

Dunkin' Donuts to air its first ads featuring real fans and created directly
from social content

PR Newswire

CANTON, Mass., Oct. 8, 2013

CANTON, Mass., Oct. 8, 2013 /PRNewswire/ --Dunkin' Donuts, America's all-day,
everyday stop for coffee and baked goods, today announced an innovative new
#mydunkin advertising campaign that for the first time leverages real fans and
their social media content to demonstrate the passion for Dunkin' Donuts
coffee. Dunkin' Donuts culled through tens of thousands of posts to Facebook
and Twitter to select the first fans to appear in six new television
commercials that are based directly on their original social content. The
first TV spots in the multi-million dollar advertising and marketing campaign
will begin airing on Monday, October 14.

(Logo: http://photos.prnewswire.com/prnh/20110224/NY53806LOGO)

As part of this new advertising campaign, Dunkin' Donuts has introduced a new
hashtag for fans, #mydunkin. The brand is encouraging people to use #mydunkin
across social media channels to share ways Dunkin' Donuts coffee keeps them
running through their day. The #mydunkin hashtag will be featured throughout
the campaign, which over the coming months will ultimately be fully integrated
across all media platforms, including television, radio, out-of-home, mobile,
social, online, as well as in-store to engage guests in as many ways as
possible.

According to John Costello, Dunkin' Brands' President of Global Marketing and
Innovation, the new #mydunkin campaign showcases the brand's coffee leadership
and excellence in a uniquely personal way. "Every day our guests share through
social media the many ways Dunkin' Donuts coffee makes a difference in their
daily lives. We believe one of the best ways to demonstrate this passion is by
giving our fans the opportunity to share their enthusiasm through their own
words and stories," he said. "We are excited to put our guests in the
spotlight by tapping into the social conversation through #mydunkin and using
social media content as an advertising platform in such an organic and
unprecedented way."

"The #mydunkin campaign continues the evolution of America Runs on Dunkin',
with people sharing their unique, personal stories around how and why they are
drinking Dunkin' Donuts coffee," said Chris D'Amico, Group Creative Director
at Boston-based Hill Holliday, which created the campaign. "We are celebrating
Dunkin' Donuts guests and the brand's breadth of coffee leadership in an
authentic, genuine way that reflects the changing media environment while
driving deeper engagement between the brand and its loyal fans."

According to The NPD Group / CREST®, Dunkin' Donuts serves the most hot
traditional and iced coffee in America, selling more than 1.7 billion cups of
hot and iced coffee globally every year. Dunkin' Donuts uses 100% Arabica
coffee beans, and the company's coffee specifications are recognized by the
industry as a superior grade of coffee. Dunkin' Donuts has earned the No. 1
ranking for customer loyalty in the coffee category by Brand Keys for seven
years running. To learn more about Dunkin' Donuts,
visitwww.DunkinDonuts.comor follow us on Facebook
(www.facebook.com/DunkinDonuts) and Twitter (www.twitter.com/DunkinDonuts).

About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop
for coffee and baked goods. Dunkin' Donuts is a market leader in the hot
regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin
categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty
in the coffee category by Brand Keys for seven years running. The company has
more than 10,500 restaurants in 31 countries worldwide. For the full-year
2012, Dunkin' Donuts' restaurants had global franchisee-reported sales of
approximately $6.9 billion. Based in Canton, Mass., Dunkin' Donuts is part of
the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more
information, visit www.DunkinDonuts.com.

Contact:
Michelle King
Dunkin' Brands
781-737-5200
Michelle.king@dunkinbrands.com

SOURCE Dunkin' Donuts

Website: http://www.DunkinDonuts.com