WIRED 1st to Pilot ‘In Content Purchasing’ via MasterCard’s ShopThis!

  WIRED 1st to Pilot ‘In Content Purchasing’ via MasterCard’s ShopThis!

   WIRED’s November tablet edition debuts one-touch shopping with #ShopThis

   To tweet this news, copy and paste http://bit.ly/1b4vNUN to your Twitter
 handle with the hashtags #MasterCard, #Wired, #ShopThis and #worldretail2013

Business Wire

PURCHASE, N.Y. -- October 8, 2013

MasterCard (NYSE:MA) is innovating to offer consumers a new way to shop
digitally. ShopThis! with MasterPass^TM is designed to let readers discover
and purchase items from their favorite titles’ advertising and editorial
pages, without ever leaving the page itself.

“As consumers embrace a more digital lifestyle, the way they shop and pay for
things is changing. Today’s consumer should not have to think about the
shopping process – when they see what they want, they should be able to get
it, as quickly as possible,” said Garry Lyons, Chief Innovation Officer for
MasterCard. “ShopThis! with MasterPass turns this into a reality – you see a
product, click to put it in your shopping cart, and check out – simply and

WIRED, a Condé Nast brand, is the first publication to offer the ShopThis!
with MasterPass technology to its readers beginning with the November iOS
tablet edition, available October 15. As consumers  explore the pages of
WIRED’s tablet edition on the iPad they can select products available for
purchase via ShopThis! enabled pages which are fulfilled from Rakuten.com
Shopping, the first official retail partner. From there, items are placed into
a single shopping cart, allowing for a streamlined checkout experience.

“The ShopThis! with MasterPass technology allows us to experiment with how
readers can go from product discovery to ownership, without ever putting the
issue down,” said Howard Mittman, VP and Publisher of WIRED. “Our goal is to
deliver the ability to purchase from WIRED seamlessly, and this relationship
represents a crucial first step in converting our content to commerce."

ShopThis! with MasterPass is one of several products currently being incubated
within MasterCard Labs, MasterCard’s innovation and R&D division.

To find out more about ShopThis!, visit the MasterCard newsroom @

To experience the ShopThis! with MasterPass purchasing technology on WIRED,
current iOS digital subscribers should access the November tablet issue.
Readers new to WIRED should download the WIRED app to their iOS tablets to
experience ShopThis! with MasterPass.

About MasterCard

MasterCard (NYSE:MA), www.mastercard.com,  is a technology company in the
global payments industry. We operatethe world’s fastest payments processing
network, connecting consumers, financial institutions, merchants, governments
and businesses in more than 210 countries and territories. MasterCard’s
products and solutions make everyday commerce activities – such as shopping,
traveling, running a business and managing finances – easier, more secure and
more efficient for everyone. Follow us on Twitter @MasterCardNews, join the
discussion on the Cashless Pioneers Blog and subscribe for the latest news on
the Engagement Bureau. MasterPass and ShopThis! with MasterPass are trademarks
of MasterCard.

About WIRED:

WIRED makes sense of a world in constant transformation. We tell an ongoing
adventure story—the invention of the future. The WIRED conversation
illuminates how technology is changing every aspect of our lives—from culture
to business, science to design. The breakthroughs and innovations that we
cover lead to new ways of thinking, new connections, and new industries. We
introduce you to the people, companies, and ideas that matter. WIRED reaches
more than 30 million people each month through WIRED.com, our tablet edition,
the magazine, social media, and live events. For more information visit
wired.com or follow us on twitter @wired.

About Condé Nast:

Condé Nast is home to some of the world’s most celebrated media brands. In the
United States, Condé Nast publishes 18 consumer magazines, four
business-to-business publications, 27 websites, and more than 50 apps for
mobile and tablet devices, all of which define excellence in their categories.
The company also owns Fairchild Fashion Media (FFM), whose portfolio of brands
serves as the leading source of news and analysis for the global fashion
community. Condé Nast has won more National Magazine Awards over the past ten
years than all of its competitors combined. For more information, visit
condenast.com and follow us on Twitter @CondeNastCorp.

About Rakuten.com Shopping:

Rakuten.com Shopping is a global e-commerce site that connects buyers and
sellers in a dynamic marketplace and thinks of shopping as
entertainment—complete with sharing and discovery functions, great prices, fun
experiences and convenience for 18 million customers. Rakuten.com Shopping
provides over 16 million products in 24 categories and includes a network of
thousands of small and large business shop owners. Its 167 employees are
headquartered in Aliso Viejo, California. Rakuten.com Shopping was founded as
Buy.com in 1997 and acquired by Rakuten Inc. in May 2010. Rakuten Inc. was
selected by Forbes as one of the top ten Most Innovative Companies worldwide
in both 2012 and 2013.

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