Net Element and PAY.ON Launch Transactional Services Platform in Russia

Net Element and PAY.ON Launch Transactional Services Platform in Russia

Value-Added Transactional Services Platform Will Allow Innovative
Transactional Solutions to Be Launched in The Growing Region

MIAMI, Oct. 8, 2013 (GLOBE NEWSWIRE) -- Net Element International
(Nasdaq:NETE), a technology-driven group specializing in mobile payments and
value-added transactional services in emerging countries, is pleased to
announce the launch of "TOT Platform" - a value-added transactional services
platform. Launched in partnership with PAY.ON, the world's leading operator of
multi-channel payment infrastructure systems, TOT Platform will be the first
offering of its kind in the region and will allow Net Element's subsidiary TOT
Group to offer its client-base innovative solutions in mobile payments and
transactional services.

TOT Platform is a high-performance transaction processing platform that
complies with security standards and requirements applicable to the
international payments market. The launch of TOT Platform will enhance TOT
Group's suite of value-added, innovative technologies and services in emerging
markets.

Commenting on the launch, Oleg Firer, Net Element's chief executive officer,
said, "The announcement of TOT Platform further demonstrates Net Element's
commitment to creating innovative and practical solutions for emerging markets
that function as fully integrated operations and marketing tools for TOT
Group's clients and partners." Konstantin Zaripov, CEO of TOT Group Russia,
added, "We are the first company in the region to offer this level of
compatibility and capability -- and an entire suite of solutions are in
development in the mobile payments and transactional services sector."

"We are delighted to be furthering our partnership with TOT Group and
specifically the TOT Platform suite of products," said Markus Rinderer, CEO of
PAY.ON AG. "PAY.ON's multichannel payment infrastructure will provide TOT
Group with the scalable platform to further develop and introduce innovative,
value-added solutions to its clients."

While Russia is the first region to be activated, this same solution will be
deployed throughout the worldwide emerging market regions that are supported
by PAY.ON's infrastructure. PAY.ON's systems will be combined with TOT Group's
industry-specific set of solutions including Aptito – Net Element's, next
generation, cloud-based point-of-sale payments solution.

About PAY.ON:

PAY.ON AG is the world's leading operator of multi-channel payment
infrastructure systems and supplier of the white-label platform PaySourcing
and the routing gateway PayPipe.PaySourcing makes it possible for customers
to outsource all relevant payment and risk management processes or procure
them via cloud computing and thus become a payment service provider themselves
whilst saving money, time and resources.PayPipe is a high-performance payment
gateway that connects all payment market participants with each other across
the world via a single interface.Accordingly, PayPipe accelerates global
availability for all market participants like no other network. PayPipe
allows transactions to be processed online for all payment methods in all
currencies and across all systems.All PAY.ON systems guarantee compliance
with the security and requirements standards that apply to the international
payment market.Further information can be found at www.payon.com.

About Net Element International (NASDAQ: NETE) 

Net Element International (Nasdaq:NETE) is a global technology-driven group
specializing in mobile payments and value-added transactional services.The
company owns and operates a global mobile payments and transaction processing
provider, TOT Group.TOT Group companies include Unified Payments, recognized
by Inc. Magazine as the #1 Fastest Growing Private Company in America in 2012,
Aptito, a next generation cloud-based point of sale payments platform, and TOT
Money, which has a leading position in Russia and has been ranked as the #1
SMS content provider by Beeline, Russia's second largest telecommunications
operator.Together with its subsidiaries, Net Element International enables
ecommerce and adds value to mobile commerce environments.Its global
development centers and high-level business relationships in the United
States, Russia and Commonwealth of Independent States strategically position
the company for continued growth.The company has U.S. headquarters in Miami
and international headquarters in Moscow.More information is available at
www.netelement.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended.Any statements contained in this
press release that are not statements of historical fact may be deemed
forward-looking statements.Words such as "will," "may," "could," "should,"
"expect," "plan," "intend," "anticipate," "believe," "estimate," "predict,"
"potential," and similar expressions are intended to identify such
forward-looking statements.These forward-looking statements include, without
limitation, the extent of transactional solutions, if any, that are
successfully developed and/or launched via the TOT Platform; the extent that
the launch of the TOT Platform enhances TOT Group's technologies and services;
the extent that the TOT Platform is deployed in additional emerging market
regions that are supported by PAY.ON's infrastructure and the timing of such
additional deployments, if any; the extent that the TOT Platform is
successfully combined with Aptito and TOT Group's other solutions and the
timing of such combinations, if any; and whether Net Element International or
its business continues to grow.All forward-looking statements involve
significant risks and uncertainties that could cause actual results to differ
materially from those expressed or implied in the forward-looking statements,
many of which are generally outside the control of Net Element International
and are difficult to predict.Examples of such risks and uncertainties
include, but are not limited to: (i) Net Element International's ability (or
inability) to obtain additional financing in sufficient amounts or on
acceptable terms when needed; (ii) Net Element International's ability to
maintain existing, and secure additional, contracts with users of its payment
processing services; (iii) Net Element International's ability to successfully
expand in existing markets and enter new markets; (iv) Net Element
International's ability to successfully manage and integrate any acquisitions
of or joint ventures with businesses, solutions or technologies; (v)
unanticipated operating costs, transaction costs and actual or contingent
liabilities; (vi) the ability to attract and retain qualified employees and
key personnel; (vii) adverse effects of increased competition on Net Element
International's business; (viii) changes in government licensing and
regulation that may adversely affect Net Element International's business;
(ix) the risk that changes in consumer behavior could adversely affect Net
Element International's business; (x) Net Element International's ability to
protect its intellectual property; and (xi) local, industry and general
business and economic conditions. Additional factors that could cause actual
results to differ materially from those expressed or implied in the
forward-looking statements can be found in the most recent annual report on
Form 10-K and the subsequently filed quarterly reports on Form 10-Q and
current reports on Form 8-K filed by Net Element International with the
Securities and Exchange Commission. Net Element International anticipates that
subsequent events and developments may cause its plans, intentions and
expectations to change. Net Element International assumes no obligation, and
it specifically disclaims any intention or obligation, to update any
forward-looking statements, whether as a result of new information, future
events or otherwise, except as expressly required by law.

CONTACT: Dan Bruck
         dbruck@netelement.com
         (305) 507-8808
         www.netelement.com
 
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