Elliptic Labs and Murata Manufacturing Win CEATEC 2013 Innovation Award for Game-Changing SMD Ultrasonic Sensor Technology

  Elliptic Labs and Murata Manufacturing Win CEATEC 2013 Innovation Award for
  Game-Changing SMD Ultrasonic Sensor Technology

  Touchless gesturing solution gives portable device manufacturers an easy,
    cost-effective way to include technology that responds to natural hand
                   movements anywhere on the device screen

CEATEC JAPAN 2013

Business Wire

TOKYO & PALO ALTO, Calif. -- October 7, 2013

Elliptic Labs, the leader in ultrasonic touchless gesturing, today announced
it won the CEATEC 2013 Innovation Award in the Computing and Networking
category for its ultrasonic touchless gesturing solution used in combination
with the SMD Ultrasonic Sensor by Murata Manufacturing Co., LTD, a market
leader of ultrasonic transducers. The solution won in its category because it
gives portable device manufacturers a way to include technology that responds
to natural hand movements anywhere on the device screen, while using low power
and delivering high resolution. This combination makes it ideal for
interacting with popular applications, such as games like Fruit Ninja, on
smartphones, laptops and tablets.

U.S. Journalists Pick Winners Based on Innovation and Market Influence

“The Elliptic Labs/Murata solution changes the way people interact with their
smartphones. You can change screens and operate your tablet without touching
the screen,” said Michael Kanellos, vice president and technology analyst,
Eastwick. “Unlike other camera/3D optical technologies, the Elliptic
Labs/Murata solution uses a fraction of the power and makes it easy for users
to use natural hand movements, on the sides and all around the screen of a
device.”

“This award confirms that ultrasonic touchless gesturing technology is not
just a sci-fi myth. There are definite advantages for manufacturers and
consumers,” said Laila Danielsen, CEO, Elliptic Labs. “The technology uses a
fraction of the power that current camera, image-based gesture recognition
systems use, which makes it attractive for manufacturers of battery-powered
portable devices. Plus, the solution’s high resolution makes it ideal for
applications that require a wide range of movements across the device screen.”

"Our SMD Ultrasonic Transducer is the world’s first and smallest ultrasonic
device, which is the best fit for touchless motion detection. Collaboration
with Elliptic Labs gives us a strong footprint on providing attractive
solutions to the world," said Satoshi Sonoda, Senior Vice President, Murata
Manufacturing Co., Ltd.

An independent panel of journalists working in the information technology and
consumer electronics fields selected CEATEC award winners based on their
excellence in innovation and potential influence on the global market. For
more information, visit www.ellipticlabs.com.

Contact:

for Elliptic Labs
Aoife Kimber, 650-773-7288
akimber@kimberpr.com
or
Erica Zeidenberg
erica@hottomato.net