‘Gravity’ Breaks 3D Box Office Records

  ‘Gravity’ Breaks 3D Box Office Records

   Next up: ‘The Hobbit,’ ‘Frozen,’ ’47 Ronin’ and ‘Thor,’ According to The
                 International 3D & Advanced Imaging Society

Business Wire

LOS ANGELES -- October 7, 2013

Warner Bros. hit 3D movie ‘Gravity’ broke several records this weekend, as
millions of movie fans flooded 3D cinemas worldwide. It is the first of five
major studio 3D movies scheduled for 4^th quarter, according to the
International 3D & Advanced Imaging Society.

Directed by Alfonso Cuaron and starring Sandra Bullock and George Clooney,
‘Gravity’ generated more than $80 million dollars in worldwide box office
revenues this weekend. The movie set the record for having the biggest weekend
ever for a movie released in October, according to the Society.

Fans flooded 3D theaters to see the movie; 80% of US revenues were for 3D
tickets, 70% internationally. These figures exceeded ‘Avatar,’ which generated
72% of its revenues in 3D, and ‘Life of Pi,’ which generated 68%.

“’Gravity’ was brilliantly conceived, written, produced and marketed for 3D,
and the critics and fans have been absolutely thrilled. It’s a movie people
want to see in 3D,” said Society President, Jim Chabin. “With nine of the top
ten movies this year being 3D titles and an incredible lineup scheduled for
4^th quarter, 3D continues to be key to box office success this year,” he

3D movies scheduled for November include Marvel’s ‘Thor: The Dark World.’ The
first edition of the ‘Thor’ franchise in 2011 generated over $449 million
dollars in worldwide box office revenues. Walt Disney Pictures’ highly
anticipated animated feature ‘Frozen’ debuts on November 27, and director
Peter Jackson’s second installment of ‘The Hobbit’ franchise, ‘The Desolation
of Smaug,’ hits screens in December. Last year’s ‘The Hobbit: An Unexpected
Journey’ generated more than $1 billion dollars in worldwide ticket sales. ‘47
Ronin,’ starring Keanu Reeves, is also scheduled for December release.

“There are more than seventy 3D movies in the pipeline for 2014-15,” added
Chabin. “3D technology is advancing rapidly and movie makers are becoming
bolder. And as we’ve seen with ‘Gravity,’ the 3D art form has never been more
powerful -- consumers love great 3D.”

About The International 3D & Advanced Imaging Society:
The International 3D & Advanced Imaging Society is a community of content
creators and professionals whose mission is to develop the arts and
technologies of 3D, advanced imaging and its innovators. With over 60
companies and 800 professional members in 20 countries, the Society is open to
individuals and organizations active in moving 3D and advanced imaging to an
exciting new era of creative achievement and consumer support. For more
information please visit: www.International3DSociety.com.


The International 3D & Advanced Imaging Society
Daniel Henningsen, 323-204-8961
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