Experian launches consulting services for the mobile market at Money2020

   Experian launches consulting services for the mobile market at Money2020

Consulting organization helps Experian clients acquire, grow and protect
customers in the dynamic mobile space

PR Newswire

LAS VEGAS, Oct. 7, 2013

LAS VEGAS, Oct. 7, 2013 /PRNewswire/ --According to research by Aite group,
mobile banking will grow 300 percent by 2016. Experian^®, the leading global
information services company, is announcing the launch of its mobile
consulting practice to help organizations acquire, grow and protect customers
in this dynamic mobile space.

Experian's Global Consulting Practice in North America now has the unique
expertise necessary to provide analysis, powerful insight and valuable
recommendations to help organizations navigate the evolving mobile landscape.

"The mobile space has become a complex challenge for many of our clients,"
said Shannon Lois, vice president, consulting, Experian's Global Consulting
Practice. "With this in mind, we have established consulting services that
will help our clients understand the opportunities to expand their mobile
strategies and solutions to meet tomorrow's customer requirements." 

The Global Consulting Practice will offer the following new consulting
services to assist clients with mobile customer acquisitions and offer

Mobile customer acquisitions
Experian's business consultants will help organizations expand the front end
of the acquisitions funnel to bring in more qualified customers and ultimately
increase the rate of conversions by leveraging technology more effectively and
eliminating redundant risk mitigation strategies.

Offer management and optimization
Consultants will help organizations in the mobile space develop card marketing
programs. These strategies will allow clients to drive profitable growth
through the delivery of relevant customer offers that align with their

Cherian Abraham is one of the senior consultants focused on the mobile market.
With more than 15 years of experience, Abraham brings a deep understanding of
the mobile and emerging payments industry, helping financial services and
retailers develop strategies to increase market penetration as well as create
customer-centric services for the digital channel.

"As financial services and retail sectors grapple with changing customer
behaviors around mobile, Cherian will be able to help them in articulating and
prioritizing strategies to acquire, grow and retain those customers in the
mobile channel," said Lois. "His knowledge of both marketing and credit risk
is invaluable to our clients because of his well-rounded support encompassing
digital acquisitions, fraud and commerce, closed-loop loyalty programs and
transactional marketing."

Prior to joining Experian, Abraham founded DROP Labs, a mobile commerce
strategy and advisory practice focused on banking and retail. He is an adviser
to ModoPayments, a mobile commerce platform provider. In addition to being a
member of the editorial board at E-Finance & Payments Law and Policy, a
UK-based legal journal, Abraham frequently blogs on mobile, emerging payments,
fraud and risk-related topics. He also is a regular speaker at industry
conferences and in online forums, as well as an affiliate analyst with the
Yankee Group.

To learn more about Experian's Global Consulting Practice, go to
http://experian.com/mobilegcp or visit Experian at Booth #513 at Money2020 on
October 7^th– 9^th located at the  Aria Resort & Casino in Las Vegas, Nev.

About Experian
Experian is the leading global information services company, providing data
and analytical tools to clients around the world. The Group helps businesses
to manage credit risk, prevent fraud, target marketing offers and automate
decision making. Experian also helps individuals to check their credit report
and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended March 31,
2013, was US$4.7 billion. Experian employs approximately 17,000 people in 40
countries and has its corporate headquarters in Dublin, Ireland, with
operational headquarters in Nottingham, UK; California, US; and Sao Paulo,

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered
trademarks of Experian Information Solutions, Inc. Other product and company
names mentioned herein are the property of their respective owners.

Michael Troncale
Experian Public Relations
1 714 830 5462

SOURCE Experian

Website: http://www.experian.com
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