Bsquare to Demonstrate Connected Car Expertise at Telematics Japan 2013 and GENIVI All Members Meeting

Bsquare to Demonstrate Connected Car Expertise at Telematics Japan 2013 and 
GENIVI All Members Meeting 
New Tizen-Based HMI Demo and Executive Presentations Highlight
BELLEVUE, WA -- (Marketwired) -- 10/07/13 --  BSQUARE Corporation
(NASDAQ: BSQR), a leading enabler of smart, connected systems, will
showcase connected car solutions and deliver executive presentations
at two key automotive industry events in October. These include
Telematics Japan 2013, October 8-10 in Tokyo and the GENIVI Alliance
All Members Meeting, October 8-11 in San Diego, CA. 
At Telematics Japan 2013, on October 9 Mark Whiteside, Bsquare SVP of
Professional Services, will present a session entitled "Not Too
Early, Not Too Late: Selecting Technology for Automotive HMI" that
will discuss considerations for manufacturers when designing
In-Vehicle-Infotainment (IVI) systems, where to focus their efforts,
and how technologies like HTML5 can help manufacturers focus their
attention on development that will provide meaningful differentiation
for their systems rather than spend significant development resources
developing the underlying technologies to support IVI systems. 
At the GENIVI Alliance All Members Meeting on October 10 Mike Stipe,
Bsquare SVP of Worldwide Sales and Marketing, will present "The
Implications of the Ultimate Connected Car" which communicates the
Bsquare vision for the Ultimate Connected Car and its implications on
IVI and Telematics system design as well as the ecosystem as a whole. 
At both events, Bsquare will unveil a brand-new Tizen-based HTML5
Human Machine Interface (HMI) demo that ties into a GENIVI Alliance
automotive data simulator. Bsquare will also be demonstrating is
powerful TestQuest automated testing solution and its ability to help
automotive OEMs and suppliers to increase system quality while
reducing project length and cost. 
These efforts demonstrate Bsquare's increased emphasis on the
automotive industry and connected car technologies. Bsquare is
participating at over 10 automotive industry events globally in 2013.
Bsquare also continues to dedicate resources to the automotive
industry and increase technical participation in key industry groups
such as the W3C and the GENIVI Alliance.  
Bsquare empowers automotive OEMs, Tier 1 and Tier 2 suppliers to
quickly deliver innovative, high quality connected automotive

--  Extensive embedded development experience and expertise
--  Automotive system integration
--  Technology products and development tools
--  Quality Management and test services

About Bsquare
 Bsquare, a global leader in embedded solutions, applies
experience and expertise on leading platforms to create new
connections with customers, new business models and to enable new
ways of working and communicating. Bsquare serves customers by
forging connections among the partners, people, tools, and technology
needed to create smart connected devices. For more information, visit  
BSQUARE is a registered trademark of BSQUARE Corporation. All other
product and company names herein may be trademarks of their
respective owners. 
Bsquare Contact: 
James Salter 
BSQUARE Corporation 
+1 425.519.5228  
Investors Contact:
Brett Maas
Hayden IR
+ 1 646.536.7331 
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