Lady Gaga Partners with Clear Channel Outdoor in an Exclusive Global
Unveiling of New ARTPOP Album Cover
NEW YORK -- October 7, 2013
Clear Channel Outdoor (NYSE:CCO) today announced that international recording
artist Lady Gaga will reveal the cover artwork for her new album, ARTPOP, for
the first time, in a piece by piece unveiling on Clear Channel Outdoor digital
billboards and screens in major cities across the globe. The company is
pushing the boundaries of its unparalleled international footprint and digital
technologies with this first-ever out-of-home campaign that sequences a
stepped reveal of advertiser creative in unison across the world. The campaign
showcases the global scale, reach and impact of Clear Channel Outdoor’s
digital inventory, which marries the oldest and most enduring advertising
medium with the newest technologies to provide huge creative potential for
brands to connect with people.
Beginning today at 1pm ET, in an exclusive multiplatform event, Lady Gaga, who
is renowned for her social media savvy and massive following, will ask her
over 40 million “Little Monsters” on Twitter and 59 million fans on Facebook
to tweet and post about the upcoming album using the hashtag #iHeartARTPOP.
Over the following 30-minute time-frame, “Mother Monster” will use Clear
Channel Outdoor’s media to perform a digital tease of the album cover with a
new portion revealed every few minutes until the artwork is fully displayed.
Available November 11, ARTPOP is Gaga’s fourth studio album. Legendary artist
Jeff Koons designed the cover. “Having Jeff create something for ARTPOP was a
dream come true, and a very emotional experience. He has given me the greatest
gift and we are excited to be sharing it with you,” said Lady Gaga.
Tweets from fans with #iHeartARTPOP will be incorporated into the backdrop of
the creative reveal, giving them the chance to become fully immersed in the
collaborative art process and the opportunity to see their messages on Clear
Channel billboards and digital screens, and on www.ladygaga.com. This marks
the first time any musical and visual performing artist has collaborated with
fans through social media to create an iconic, global moment around art in
“Clear Channel Outdoor has a growing, vibrant network of high quality digital
screens across the globe which gives advertisers a new and powerful, premium
media portfolio to reach consumers. With the rise of urbanization and the
increasing dominance of mobile Internet and apps, out-of-home is an essential
ingredient in media campaigns to communicate, engage and even transact with
consumers,” said William Eccleshare, chief executive officer of Clear Channel
Outdoor. “We are committed to delivering the full potential of digital
out-of-home by providing our global clients with rich, creative and effective
campaigns, so we’re extremely proud to be partnering with Lady Gaga to bring
ARTPOP to the world in such an innovative way.”
To ensure that all fans worldwide are able to participate, Lady Gaga will
expose her highly anticipated album’s artwork simultaneously in 18 cities
across the globe while also streaming the live reveal at www.ladygaga.com,
direct from Clear Channel Outdoor’s Spectacolor billboard in Times Square
located at 1567 Broadway. In demonstration of Clear Channel’s truly unique
cross platform capabilities that include radio and digital in addition to
out-of-home, Clear Channel Media & Entertainment radio stations across the
U.S. will also post the album cover, once it’s revealed, to their individual
Eager fans who crave a first-hand look at the global unveiling of the ARTPOP
can see it in the following cities:
*London, United Kingdom
*Los Angeles, California
*Mexico City, Mexico
*New York City, New York
~ ~ ~
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE:CCO) is one of the world’s largest
outdoor advertising companies, with more than 750,000 displays in 30 countries
across five continents, including 48 of the 50 largest markets in the United
States. Clear Channel Outdoor Holdings offers many types of displays across
its global platform to meet the advertising needs of its customers. This
includes a growing digital network that now offers over 1000 digital
billboards across 37 U.S. markets. Clear Channel Outdoor’s international
business operates in 28 countries across Asia, Australia, Europe and Latin
America in a wide variety of formats.
Like us on Facebook at facebook.com/CCOutdoor
Follow us on Twitter at twitter.com/CCOutdoor
About Clear Channel Media & Entertainment
With 243 million monthly listeners in the U.S., Clear Channel Media &
Entertainment has the largest reach of any radio or television outlet in
America. Clear Channel Media & Entertainment serves 150 markets through 840
owned radio stations, and the company’s radio stations and content can be
heard on AM/FM, HD digital radio, satellite radio, on the Internet at
iHeartRadio.com and on the company’s radio station websites, on the
iHeartRadio mobile app, in enhanced auto dashes, on iPads and smartphones, and
used via navigation systems. iHeartRadio, Clear Channel's digital radio
platform, is the No. 1 all-in-one digital audio service with over 225 million
downloads; it reached its first 20 million registered users faster than any
digital service in Internet history.
The company’s operations include radio broadcasting, online and mobile
services and products, live concerts and events, syndication, music research
services and independent media representation. Clear Channel Media &
Entertainment is a division of CC Media Holdings, Inc. (OTCBB:CCMO), a leading
global media and entertainment company. More information on the company can be
found at ClearChannel.com.
Like us on Facebook at facebook.com/iHeartRadio
Follow us on Twitter at twitter.com/iHeartRadio
Lady Gaga’s ARTPOP album reveal will be seen starting at 1:00 PM ET at the
following international locations:
*Over 100 screens covering the Metro stations across Belgium, including
Brussels South, Brussels Central, Antwerp Central and Ghent.
*In the Heart of Helsinki City, the big screen located near Narinkkatori by
the Kamppi shopping center main entrance.
*Over 100 bus stops covering key pedestrian areas in downtown central
*Downtown Oslo, a large screen outside the front entrance to the largest
shopping mall in Oslo City Center, next to the main railway station.
*Le Grand Ecran on l’esplanade, La Défense, Paris. Outside, near le Quatre
Barcelona, Madrid & Valencia, Spain
*Super-sized billboards at the main entry and exit routes into Madrid,
Barcelona and Valencia, Spain; La Vaguada in Madrid; Nuevo Centro in
Madrid and Valencia.
*Over 100 screens in the Stockholm Metro, covering all the main stations.
*Screens throughout the Marco Polo airport, Venice.
*Digital billboards across the city center including Av. La Marina at a
location in front of the most visited mall in the city and three other
screens at Av. Javier Prado which connects the principal business
districts of the city.
Mexico City, Mexico
*Digital billboards across the city center
Santiago de Chile, Chile
*Digital billboards across the city center
*Toronto, Yonge-Dundas Square
New York City
*Times Square, 1567 Broadway (Broadway between 46th and 47th Streets)
New Jersey (various cities)
For more information:
Clear Channel Outdoor – all countries outside U.S.
Lucy Puddefoot, +44 (0) 207 478 2284
Clear Channel Outdoor – North America
David Grabert, +001 (212)-812-0089
Clear Channel Media & Entertainment
Angel Aristone, +001 (212)-377-7802
Jessica Morris, +001 (212) 459-6232
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