The Focal Point LLC Opens Dallas Office and Hires Senior Director of Jury Consulting

The Focal Point LLC Opens Dallas Office and Hires Senior Director of Jury 
OAKLAND, CA and DALLAS, TX -- (Marketwired) -- 10/07/13 --  The
country's leading trial consulting firm, The Focal Point LLC,
announced this week the opening of an office in Dallas, Texas.  
The firm also announced the addition of James B. Stiff, Ph.D.,
merging his existing Texas-based trial consulting firm, Trial
Analysts, with The Focal Point. As senior director of jury
consulting, Stiff will lead the firm's national jury consulting
division. Located at 211 N. Record Street, the office will provide
trial strategy, jury consulting, trial graphics and animation, and
courtroom technology services. 
Chris Ritter, partner and chief of visual trial strategy, indicated
that The Focal Point and Trial Analysts collaborated over an
eight-year period on various projects and cases prior to the merge.
"Each time we worked with Jim we always ended up hoping that we would
find a way to combine his company's considerable talents with ours.
We are pleased to have finally done so," Ritter said. 
Stiff has extensive experience conducting research and jury
selections for patent cases in the Eastern District of Texas and is
frequently involved in areas such as commercial contracts,
intellectual property, securities, environmental, employment, and
professional malpractice. 
"Jim brings a rigorous research and academic background to his
approach to jury consulting, making him a real jury consulting
power-house," said Scott Hilton, the firm's managing partner. "We're
very excited that he has joined our team."  
Stiff has more than 23 years' experience as a jury consultant,
specializing in complex litigation involving more than 450 cases. In
2000, Stiff co-founded Trial Analysts, a Texas-based litigation
consulting firm with a national practice.  
Clients routinely engage Stiff in a wide variety of consulting
activities, including case theme development, witness preparation,
focus group and mock trial research, community attitude surveys, jury
selection, shadow juries, and post-trial interviews. 
Stiff received his Ph.D. in communication from Michigan State
University (1985). His scholarly interests include persuasive
communication, credibility assessment, and human information
processing. Stiff has authored more than 20 articles in academic
journals and published two scholarly books, one on persuasive
communication and another on the topic of deceptive communication.
Stiff has also been an award-winning professor at Michigan State
University, Arizona State University, and the University of Kansas.  
Ritter, based in the firm's Oakland, Calif. office, will be splitting
time to join the Dallas team. Ritter joined The Focal Point in 1998
after several years as a partner and trial lawyer at a major San
Francisco law firm. 
As a former faculty member at University of California Hastings
College of the Law, where he taught trial practice, evidence, and
legal writing, Ritter focuses on clarifying the complex and making
esoteric themes understandable and compelling. His courtroom
experience also includes creating strategically sound, clearly
delineated, and creatively convincing presentations and storylines
designed to win. Landmark casework includes: Microsoft v. Google,
Onyx Pharmaceuticals, Inc. v. Bayer Corp, and Perry v.
A graduate of the University of Chicago Law School, Ritter has
written three books all published by the American Bar Association,
regularly publishes articles with major legal news outlets, and
serves as The Focal Point's general counsel. 
The Focal Point, established 24 years ago, provides full trial
preparation services, including litigation strategy, jury consulting,
trial graphics, animation, courtroom technology, and war room
support. The firm has worked on some of the largest litigation in
recent years, ranging from complex commercial disputes to white
collar defense and intellectual property cases, and involving matters
ranging from securities and criminal cases to environmental and
employment issues, including Colorado v. Kobe Bean Bryant, the
Deepwater Horizon litigation, Microsoft v. Google, California v.
Scott Peterson, University of California v. Genentech, ColorQuick v.
Vistaprint, and Rambus, Inc. v. Micron Technology, Inc. On the Web:  
The Focal Point LLC
211 N. Record Street, Suite 400
Dallas, Texas 75202
501 14th Street, Suite 200
Oakland, California 94612
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