Government Shutdown Impacts WIC Program, Threatens Supply of Free Formula for Babies

Government Shutdown Impacts WIC Program, Threatens Supply of Free Formula for
                                    Babies

Study Finds WIC Moms Are Unaware That Store Brand Infant Formula Provides the
Same Nutritional Value -- At 50 Percent Savings***

PR Newswire

GORDONSVILLE, Va., Oct. 7, 2013

GORDONSVILLE, Va., Oct. 7, 2013 /PRNewswire/ -- According to media reports,
the Government Shutdown may impact millions of moms and babies. Last week,
the federal government stopped funding the Special Supplemental Nutrition
Program for Women, Infants and Children, also known as WIC. Approximately 9
million mothers and children rely on WIC vouchers for food, breastfeeding
support, and infant formula dispensed at clinics nationwide.

(Logo: http://photos.prnewswire.com/prnh/20121205/NY23633LOGO)

While the U.S. Department of Agriculture has reallocated funding to cover WIC
program costs for the rest of October, the threat of funding interruptions
highlights another available resource: less expensive but equally nutritious
Store Brand Infant Formulas sold at leading retail, grocery, and drug stores
such as Walmart, Target, Kroger, Sam's Club, and CVS.

A recent study published in Clinical Pediatrics* revealed that two-thirds of
families in the WIC program admit their supply of infant formula gets depleted
before they're eligible to receive the next month's supply. Unfortunately the
study also found that moms on the WIC program simply don't know that Store
Brand Infant Formulas are nutritionally comparable to name brand formula.

"While the media reports that most states will be able to continue WIC
operations as usual for the month of October before running out of baby
formula, there is escalating, immediate concern that mothers across the
country will not have access to WIC vouchers for formula like they are used
to," said Scott Jamison, General Manager of Perrigo Nutritionals. "Many
parents don't realize they can safely switch their babies to a Store Brand
Infant Formula. All infant formula brands must meet the same FDA standards –
this includes Store Brand Infant Formula. Moms don't have to compromise on
nutrition to realize savings and value."

A clinical study by University of Virginia pediatric medical researchers found
that switching baby formula brands is safe and well tolerated in infants. In
the study, babies who were switched from a name brand infant formula to a
store brand infant formula did not experience an increase in spit up, burping,
gas, crying or irritability, compared to babies who continued using the name
brand.

"Hopefully the government shutdown will end soon and the WIC Program will
continue to support families as it has been for decades," added Jamison. "In
the meantime, we want parents who feed their babies infant formula to know
that store brands are an available resource and an economically viable
alternative to the formula they receive with WIC vouchers."

Store Brand Infant Formulas are clinically proven to support growth and
development** and are tolerated as well as expensive name brands such as
Similac® and Enfamil®. Store brands are nutritionally comparable to name
brand formulas yet typically cost half the price. This saves parents up to
$600 a year on infant formula.***

Learn more about switching to Store Brand Formula at
http://www.storebrandformula.com/switching-baby-formula.aspx.

About Store Brand Infant Formula
Store Brand Infant Formulas are manufactured in the United States in Vermont
and Ohio factories. These facilities are ISO 9001:2008-certified and fully
compliant with the Safe Quality Food (SQF) Program, which certifies a
supplier's food safety and quality management system complies with
international and domestic food safety regulations. For more information,
coupons for baby formula, and to enter free formula sweepstakes, visit
www.storebrandformula.com. 

*Clin Pediatr (Phila). 2012 Mar;51(3):238-43
**Premium and Advantage® formulas studied before the addition of prebiotics
***Retail prices are from a July 2013 retail price survey of national retail
stores. Actual prices and savings may vary by store and location.
Enfamil® is a registered trademark of Mead Johnson & Co. Similac® is a
registered trademark of Abbott Laboratories. Store Brand Infant Formula is not
made by or affiliated with Mead Johnson & Co. or Abbott Laboratories.



SOURCE Store Brand Infant Formula

Website: http://www.storebrandformula.com
Contact: Tim Schramm, Coyne Public Relations, 973-588-2000,
tschramm@coynepr.com
 
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