Cosi Partners With ePrize to Launch "Fall Into Cosi" Digital Campaign New Multichannel Sweepstakes Designed to Drive Engagement in Cosi Restaurants DETROIT, MI -- (Marketwired) -- 10/07/13 -- Cosi, Inc. (NASDAQ: COSI), the fast casual restaurant chain which operates more than 100 restaurants in 16 states, the District of Columbia, Costa Rica and the United Arab Emirates, has teamed with digital engagement leader ePrize to launch "Fall Into Cosi," a digital sweepstakes designed to engage consumers and drive traffic to Cosi restaurant locations. The campaign culminates in a grand prize drawing for a trip to Paris and rewards entrants with a chance to win one of 1,000 $5 Cosi gift cards. The Fall Into Cosi campaign is a multi-channel sweepstakes that enlists consumers to print out a game piece via dedicated microsite or a mobile optimized site. Consumers then take the game piece to their local participating Cosi restaurant, where a decoder screen reveals a win or lose message via a scrambled graphic. "Cosi is a brand with a strong history of deep customer loyalty," said Marc Lapides, Director of Marketing for Cosi, Inc. "The Fall Into Cosi campaign is designed to get our customers excited about our fall limited time menu items and visiting our restaurants." To promote the campaign and drive additional traffic into the restaurants, Cosi is leveraging street teams to get the word out in five key markets: New York, Chicago, Philadelphia, Washington, DC, and Boston. The street teams will travel between restaurants in these markets while promoting the fall menu items and handing out game pieces. "Digital campaigns with gamification elements are a proven way to drive consumer traffic to restaurant locations," said Sara Kowal, VP of Innovation, ePrize. "Fall Into Cosi offers a unique spin on this effective method by incentivizing consumers to more deeply engage with the brand." The Fall Into Cosi campaign will run through October 31, 2013. For more information please visit http://www.fallintocosi.com/. About ePrize, Inc. ePrize is a global leader in digital engagement. The company's multi-channel solutions enable the world's largest brands to create a dialogue with consumers on web, social, and mobile, and integrated with point of sale systems. All campaigns can be executed from a unified technology platform. Fortune 500 brands and world-class agencies rely on ePrize's creative, technology and legal services. ePrize has created promotional campaigns, CRM programs and loyalty solutions in 44 countries for clients like Coca-Cola, Microsoft, The Gap, Lenovo, NHL, Yahoo!, P&G and AT&T. Headquartered in Detroit, ePrize also has offices in Chicago, Los Angeles, Nashville, New York, and Seattle. ePrize has acquired five companies in the last two years. See our press page on eprize.com for details or text CRM to 35350 for mobile demos and alerts. About Cosi, Inc. Cosi(R) is a national fast casual restaurant chain that has developed featured foods built around a secret, generations-old recipe for crackly crust flatbread. This artisan bread is freshly baked in front of customers throughout the day in open-flame stone-hearth ovens prominently located in each of the restaurants. Cosi's warm and urbane atmosphere is geared towards its contemporary, upscale, urban and suburban guests. There are currently 72 company-owned and 51 franchise restaurants operating in sixteen states, the District of Columbia, the United Arab Emirates and Costa Rica. The Cosi vision is to become America's favorite fast casual restaurant by providing customers authentic, innovative, savory hand-crafted food while remaining an affordable luxury. For more information, visit www.getcosi.com. Media Contacts: LaunchSquad for ePrize Matt Calderone firstname.lastname@example.org 212-564-3665 Media Contact: Cosi, Inc. Marc Lapides email@example.com 847-597-8841
Cosi Partners With ePrize to Launch "Fall Into Cosi" Digital Campaign
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