Cosi Partners With ePrize to Launch "Fall Into Cosi" Digital Campaign
New Multichannel Sweepstakes Designed to Drive Engagement in Cosi
DETROIT, MI -- (Marketwired) -- 10/07/13 -- Cosi, Inc. (NASDAQ:
COSI), the fast casual restaurant chain which operates more than 100
restaurants in 16 states, the District of Columbia, Costa Rica and
the United Arab Emirates, has teamed with digital engagement leader
ePrize to launch "Fall Into Cosi," a digital sweepstakes designed to
engage consumers and drive traffic to Cosi restaurant locations. The
campaign culminates in a grand prize drawing for a trip to Paris and
rewards entrants with a chance to win one of 1,000 $5 Cosi gift
The Fall Into Cosi campaign is a multi-channel sweepstakes that
enlists consumers to print out a game piece via dedicated microsite
or a mobile optimized site. Consumers then take the game piece to
their local participating Cosi restaurant, where a decoder screen
reveals a win or lose message via a scrambled graphic.
"Cosi is a brand with a strong history of deep customer loyalty,"
said Marc Lapides, Director of Marketing for Cosi, Inc. "The Fall
Into Cosi campaign is designed to get our customers excited about our
fall limited time menu items and visiting our restaurants."
To promote the campaign and drive additional traffic into the
restaurants, Cosi is leveraging street teams to get the word out in
five key markets: New York, Chicago, Philadelphia, Washington, DC,
and Boston. The street teams will travel between restaurants in these
markets while promoting the fall menu items and handing out game
"Digital campaigns with gamification elements are a proven way to
drive consumer traffic to restaurant locations," said Sara Kowal, VP
of Innovation, ePrize. "Fall Into Cosi offers a unique spin on this
effective method by incentivizing consumers to more deeply engage
with the brand."
The Fall Into Cosi campaign will run through October 31, 2013. For
more information please visit http://www.fallintocosi.com/.
About ePrize, Inc.
ePrize is a global leader in digital engagement.
The company's multi-channel solutions enable the world's largest
brands to create a dialogue with consumers on web, social, and
mobile, and integrated with point of sale systems. All
be executed from a unified technology platform. Fortune 500 brands
and world-class agencies rely on ePrize's creative, technology and
legal services. ePrize has created promotional campaigns, CRM
programs and loyalty solutions in 44 countries for clients like
Coca-Cola, Microsoft, The Gap, Lenovo, NHL, Yahoo!, P&G and AT&T.
Headquartered in Detroit, ePrize also has offices in Chicago, Los
Angeles, Nashville, New York, and Seattle. ePrize has acquired five
companies in the last two years. See our press page on eprize.com for
details or text CRM to 35350 for mobile demos and alerts.
About Cosi, Inc.
Cosi(R) is a national fast casual restaurant chain
that has developed featured foods built around a secret,
generations-old recipe for crackly crust flatbread. This artisan
bread is freshly baked in front of customers throughout the day in
open-flame stone-hearth ovens prominently located in each of the
restaurants. Cosi's warm and urbane atmosphere is geared towards its
contemporary, upscale, urban and suburban guests. There are currently
72 company-owned and 51 franchise restaurants operating in sixteen
states, the District of Columbia, the United Arab Emirates and Costa
Rica. The Cosi vision is to become America's favorite fast casual
restaurant by providing customers authentic, innovative, savory
hand-crafted food while remaining an affordable luxury. For more
information, visit www.getcosi.com.
LaunchSquad for ePrize
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