Whirlpool Brand Introduces New Refrigerator with Space to Store All

     Whirlpool Brand Introduces New Refrigerator with Space to Store All

New 4-door refrigerator made to handle every family's storage need in the
kitchen

PR Newswire

BENTON HARBOR, Mich., Oct. 7, 2013

BENTON HARBOR, Mich., Oct. 7, 2013 /PRNewswire/ -- According to a recent study
conducted by Whirlpool Corporation, preparing enjoyable meals is the most
important goal in meal preparation amongst households. The new Whirlpool®
4-door French door refrigerator ensures your kitchen will always have your
family's beloved cravings in reach with convenient storage solutions.

(Logo: http://photos.prnewswire.com/prnh/20110404/NY75862LOGO )

Countless families can relate when it comes to needing additional space and
storage from their refrigerators. Studies conducted by Whirlpool Corporation
found that people complain that their refrigerator is disorganized, resulting
in items getting lost. Picture being able to always have the perfect place to
store bulk food purchases, small snacks for after-practice cravings, fresh
produce and whatever else your family 'needed' to bring home from the grocery
store. Whirlpool, the No. 1 appliance brand in the United States, now delivers
the optimum storage option with the Whirlpool® 28 cu. ft. 4-door refrigerator
with the most flexible storage.*

"We aim to eliminate frequent trips to the grocery store that could induce
added stress to an already busy day by offering space to stock up on bulk
items," said Eric DeJong, Whirlpool refrigeration brand manager. "No longer do
families have to wish for additional space or dream of specific features for
special items."

Put frequently used items like cheese, deli meats, fresh produce or cold
beverages in easy reach with a true refrigerated drawer that offers greater
storage. It features temperature controls that let you make adjustments based
on which refrigerated items you'd like to store. There's even a setting for
assorted items for when you want to refrigerate all your family's favorites at
the same time. The full extension drawer and dividers also make it easy to
organize and find what you need quickly.

Thanks to this 28 cu. ft. model, you'll always have the perfect place to store
every item your family craves. With storage space to spare, you can forget
about extra trips to the grocery store and feel free to stock up on your
family's favorite items. This refrigerator's ample features include:

  oFreshStor™ refrigerated drawer: Put frequently used items in easy reach
    with a true refrigerated drawer. It features temperature controls that let
    you make adjustments based on which refrigerated items you'd like to
    store—from fresh produce to cold drinks. The full extension drawer and
    dividers also make it easy to organize and find what you need quickly.
  oEasyView™ Triple Crisper system: Increase your refrigerator's storage
    flexibility and keep fruits and vegetables tasting great with the
    EasyView™ Triple Crisper system. Now you can easily see and access produce
    with full crisper drawer visibility and organize a wide variety of items
    with these clear frameless crispers' three drawer options. Two larger
    crispers are great for long items like celery stalks, while the center,
    smaller crisper keeps small items like apples safe and secure. Drawers
    open smoothly and are easy to remove for cleaning thanks to glides mounted
    underneath the drawer. Plus, automatic humidity control helps maintain
    freshness.
  oTri-freezer system: Two upper sliding drawers and a spacious lower basket
    make organizing frozen food easy. Plus, easily customize freezer storage
    and organize frozen food with the moveable freezer divider bin.

Need even more storage? There's an extra shelf in the refrigerator compartment
thanks to the In-Door-Ice® system. And with AccuFresh® dual cooling
technology, you'll be able to keep fruits and vegetables fresher and helps
keep crystals off ice cream. If there's ever a spill, you won't have to worry
about it spreading either. MicroEdge® shelves feature a seamless edge design
that helps contain leaks while offering 25 percent more usable shelf space.**

The Whirlpool® 4-door refrigerator with the most flexible storage (Model
WRX988SIB) is available now at retailers nationwide in white, black, white
ice, black ice and monochromatic stainless steel with an MSRP starting at
$3,299. More product information can be found at http://bit.ly/16lidb4.

About Whirlpool Brand

Whirlpool Corporation is the world's leading manufacturer and marketer of
major home appliances, with annual sales of approximately $18 billion in 2012,
68,000 employees and 65 manufacturing and technology research centers around
the world. Whirlpool Brand is committed to advancing technology in ways
consumers want and need it, creating simple solutions that optimize
productivity and efficiency in the home. In addition to designing appliance
solutions based on consumer insight, Whirlpool is one of Habitat for
Humanity's largest corporate partners, donating a refrigerator and range to
every new Habitat for Humanity home built in North America. For more
information on Whirlpool Brand, please visit www.whirlpool.com or find us on
Facebook at www.facebook.com/whirlpoolusa. Additional information about the
company can be found at www.whirlpoolcorp.com.

*Among leading brand french door refrigerators with external refrigerated
drawers based on combined refrigerator and freezer storage options and
adjustable features.

**Compared to Whirlpool® french door models without MicroEdge® shelves.

SOURCE Whirlpool Brand

Website: http://www.whirlpool.com
Contact: Monica Clark, Whirlpool Corporation, 269.923.7405,
media@whirlpool.com or Samantha Smitala, Ketchum for Whirlpool, 312.228.6821,
Samanatha.Smitala@ketchum.com
 
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