UFC® Celebrates 20th Anniversary With UFC 167 Live In U.S. Cinemas As Georges St-Pierre Defends Welterweight Title

  UFC® Celebrates 20th Anniversary With UFC 167 Live In U.S. Cinemas As
  Georges St-Pierre Defends Welterweight Title

 NCM Fathom Events and UFC Bring the Highly Anticipated Fight to Select Movie
                      Theaters Nationwide on November 16

Business Wire

CENTENNIAL, Colo. -- October 7, 2013

The Ultimate Fighting Championship^® (UFC^®) returns to movie theaters
nationwide on Saturday, Nov. 16 at 10:00 p.m. ET / 9:00 p.m. CT / 8:00 p.m. MT
/ 7:00 p.m. PT /6:00 p.m. in Alaska / 5:00 p.m. in Hawaii, as NCM Fathom
Events and UFC bring UFC^® 167: ST-PIERRE vs. HENDRICKS  to the big screen.
Fight fans will get a front-row view of all the pulse-pounding action when
longest-reigning champion in the UFC, welterweight king Georges St-Pierre
(also known as “GSP”), returns to the Octagon^® to face No. 1 contender Johny
“Bigg Rigg” Hendricks. GSP will take on his most dangerous challenger to date
in the sledge-hammer handed Hendricks. Broadcast live from the MGM Grand
Garden Arena in Las Vegas, audiences will witness all the excitement as the
undisputed champion in the UFC welterweight division is determined during the
UFC’s 20th Anniversary event.

Tickets for UFC^® 167: ST-PIERRE vs. HENDRICKS are available at participating
theater box offices and online at www.FathomEvents.com. The event will be
presented in more than 350 select movie theaters around the country through
NCM’s exclusive Digital Broadcast Network. For a complete list of theater
locations and prices, visit the NCM Fathom Events website (theaters and
participants are subject to change).

“UFC fans will want to experience GSP and Hendricks go head to head in UFC 167
on the big screen,” said Dan Diamond, senior vice president of NCM Fathom
Events. “Audiences will feel like they have a ringside seat with every move
these fighters make. The only way to get closer to the action would be to get
in the Octagon.”

Montreal’s finest, Georges St-Pierre (24-2), the UFC welterweight champion
since April 2008, has posted an impressive 11-fight win streak during his
reign atop the 170-pound division. The dynamic GSP holds black belts in both
Kyokushin karate and Brazilian jiu-jitsu. The two-time champion’s historic and
unrivaled reign includes wins over UFC’s toughest including Matt Hughes, B.J.
Penn, Jon Fitch, Thiago Alves, Josh Koscheck and Jake Shields.

The hard-hitting Johny Hendricks (15-1), fighting out of Dallas, Texas, is the
top-ranked challenger in the 170-pound division. He earned his shot at GSP by
putting together a six-fight unbeaten streak in the UFC. A two-time NCAA
Division I wrestling champion with one punch knockout power, “Bigg Rigg” is
set on derailing St-Pierre’s march to the Hall of Fame. He is known for his
extensive wrestling background and powerful punches, particularly from the
left hand, which has earned him three Knockout of the Night bonuses and one
Fight of the Night award.

The event features an exciting co-main light heavyweight bout between former
UFC championRashad Evansand former two-division title challengerChael

The old school will also meet the new breed atUFC 167, as the resurgent
"Ruthless"Robbie Lawler meets Canada'sRory MacDonald. After returning to the
UFC in 2013 following a more than eight year absence, Lawler has looked better
than ever in knocking out Josh Koscheck and Bobby Voelker. The 24-year-old
MacDonald is currently sporting a five-fight winning streak that includes wins
over BJ Penn and Jake Ellenberger, but he has yet to face someone with the
power of Iowa's Lawler, making this a must-see welterweight battle.

For more information or current fight news, visit www.ufc.com.

About National CineMedia (NCM)

National CineMedia (NCM) operates NCM Media Networks, a leading integrated
media company reaching U.S. consumers in movie theaters, online and through
mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema
advertising and events across the nation’s largest digital in-theater network,
comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc.
(NYSE:CNK), Regal Entertainment Group (NYSE:RGC) and other leading regional
theater circuits. NCM’s theater advertising network covers 183 Designated
Market Areas® (49 of the top 50) and includes approximately 19,600 screens
(approximately 18,800 digital). During 2012, over 710 million patrons attended
movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM Fathom Events live digital broadcast
network (“DBN”) is comprised of approximately 750 locations in 173 Designated
Market Areas® (including all of the top 50). The NCM Interactive Network
offers 360-degree integrated marketing opportunities in combination with
cinema, encompassing 37 entertainment-related websites, online widgets and
mobile applications. National CineMedia, Inc. (NASDAQ:NCMI) owns a 47.0%
interest in and is the managing member of National CineMedia LLC. For more
information, visit www.ncm.com or www.FathomEvents.com. (NCMI-E)

About Ultimate Fighting Championship^®

Universally recognized for its action-packed, can’t-miss events that have sold
out some of the biggest arenas and stadiums across the globe, the UFC^® is the
world’s premier mixed martial arts (MMA) organization. Owned and operated by
Zuffa, LLC, UFC produces more than 30 live events annually and is the largest
pay-per-view event provider in the world. In addition to broadcast deal with
FOX in the US, UFC programming is broadcast in over 145 countries, to 882
million TV households worldwide, in 28 different languages. For more
information visit UFC.com.

For artwork/photos related to “UFC 167,” click here.


NCM Fathom Events
Michelle Portillo, 303-792-8651
Scoop Marketing for NCM Fathom Events
Erik Stein, 818-761-6100
Shauna Wilson, 702-851-2477
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