BLE Confirms New Exhibitors, Including Arsenal and PUMA

           BLE Confirms New Exhibitors, Including Arsenal and PUMA

PR Newswire

LONDON, Oct. 7, 2013

LONDON, Oct. 7,2013 /PRNewswire/ --BLE, the Advanstar organised exhibition,
has confirmed a host of new exhibitors just two weeks before the show is due
to take place for the 15^th year. Arsenal Football Club and PUMA SE have
joined the Brands Zone together with Extreme Sports Company and Kitbag, which
represents Everton, Manchester City, Nottingham Forest and Sunderland football

PUMA's Claudia Freudenberg said: "PUMA will showcase its licensing
collaborations and partnerships within key categories, such as eyewear,
watches, fragrances and safety shoes, at the Brand Licensing Expo in London.
This is a great opportunity for licensees, licensors, retailers and
distributors to gain an insight into PUMA's licensed products and discuss
possible future relationships."

Elsewhere on the show floor Ragdoll Worldwide and The Rastamouse Company have
joined the Character & Entertainment Zone in what is shaping up to be the most
diverse Brand Licensing show yet.

BLE event director Darren Brechin said: "It's good news that companies are
still signing up to exhibit at BLE this year. It's a sign of confidence in the
market and it means there will be even more for our retail and manufacturing
visitors to see. We wish Arsenal, Extreme Sports Company, Kitbag, PUMA,
Ragdoll and Rastamouse a very successful show."

Brand Licensing Europe 2013, takes place from 15^th – 17^th October 2013 at
London's Olympia.

Registration is now open at Follow us on Twitter for
the latest show news and updates @bleurope.

Notes to editors:

About Brand Licensing Europe

Brand Licensing Europe 2013 ( takes place from 15-17
October 2013 at Olympia, London. It is the only pan-European event dedicated
to licensing and brand extension. Now in its 15^th successful year, Brand
Licensing Europe 2012 hosted 284 exhibitors and 6,875 visitors from 73

About Advanstar Licensing Group

Advanstar Communications Inc. (, producer of Licensing Expo
and Brand Licensing Europe, is a leading worldwide media company providing
integrated marketing solutions for fashion, life sciences and power sports
industries. Advanstar serves business professionals and consumers in these
industries with its portfolio of 147 events, 68 publications and directories,
267 electronic products and web sites, as well as educational and direct
marketing products and services. Market leading brands and a commitment to
delivering innovation, quality products and services enable Advanstar to
"connect our customers with theirs". Advanstar has approximately 1,000
employees and currently operates from multiple offices in North America and

SOURCE Advanstar Communications Inc.

Contact: Sam Phillips at or Tel: +44 (0)7714 236545
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