BURGER KING® Announces Partnership with the NCAA®

  BURGER KING® Announces Partnership with the NCAA®

  BURGER KING® Becomes the Official Quick Service Restaurant Partner of the

Business Wire

MIAMI -- October 7, 2013

Burger King Worldwide, Inc. (NYSE:BKW)announced today that Burger King Corp.
has entered a three-year partnership with CBS Sports and Turner Broadcasting
System, Inc. Through this partnership, the BURGER KING® brand becomes the
official quick service restaurant partner of the NCAA® brand. As an Official
Corporate Partner of the NCAA®, the BURGER KING® brand will join forces to
connect with fans through a year-round marketing program with sponsorships of
all 89 college sports championships, including the NCAA® Men’s Final Four.

"By partnering with the NCAA®, we will join in the brand's commitment to
education and college athletics creating a national and local marketing
platform that truly connects our two iconic brands with the fans that love
them," said Eric Hirschhorn, chief marketing officer, North America, Burger
King Worldwide. "We are  inspiringly passionate about great food and quality
service. The goal is to embed the BURGER KING® brand in the fan excitement
surrounding NCAA® March Madness® championship and the other 89 NCAA®

“BURGER KING® is one of the most recognized national and global quick service
restaurant brands in the food service industry, and we’re excited they’ve
decided to join our Corporate Champion and Partner family in support of NCAA®
student-athletes andNCAA® championships,” said Keith Martin, managing
director of NCAA® championships and alliances.

“Top brands continue to partner with the NCAA®, Turner Sports and CBS Sports
for exclusive access to 89 NCAA® championships, which includes the Final
Four,” Martin continued.“We look forward to BURGER KING® brand’s
participation in our corporate partner family and its commitment to education
and college athletics.”

The corporate partnership includes media, merchandising and on-site event
opportunities, and allows the BURGER KING® brand the ability to utilize all
NCAA® trademarks and logos. The partnership will kick off this fall with local
franchisees gearing up to activate programs across the nation.  This deal was
brokered by Starcom USA, BURGER KING® restaurants media buying and planning

“BURGER KING® brand is a perfect fit for the NCAA®, reaching millions of
BURGER KING® guests each day who share a passion for food and collegiate
athletics across 23 sports, 89 championships and over 800 sites around the
country each year,” said Will Funk, senior vice president of NCAA®
partnerships and branded programming within Turner Sports Ad Sales. “We
couldn’t be more excited to have them join our roster of outstanding brands
and look forward to building a unique activation plan that resonates with fans

“BURGER KING® brand’s extensive franchisee network and guest base is clearly
passionate about great food and quality service, just as fans of
intercollegiate athletics are deeply connected to and engaged with the schools
they support,” said Chris Simko, senior vice president, CBS Sports Sales and
Marketing. “We are excited to launch this partnership between BURGER KING®,
the NCAA®, CBS and Turner, providing more frequent NCAA® championship
interaction for these audiences across more touch points than ever before.”

BURGER KING® brand will have a customized, national TV campaign surrounding
the NCAA® Men’s Basketball Tournament airing on TNT, TBS, truTV and CBS as
well as a comprehensive digital campaign on March Madness Live®, NCAA.com,
Bleacher Report and CBSSports.com.

As part of the 14-year multi-media agreement with the NCAA®, CBS and Turner
Sports are licensed and collaborate on the NCAA® corporate marketing program.

About Burger King Worldwide

Founded in 1954, Burger King Worldwide, Inc. (NYSE: BKW) is the second largest
fast food hamburger chain in the world. The original HOME OF THE WHOPPER^®,
the BURGER KING^® system operates in over 13,000 locations serving more than
11 million guests daily in 89 countries and territories worldwide.
Approximately 99 percent of BURGER KING^® restaurants are owned and operated
by independent franchisees, many of them family-owned operations that have
been in business for decades. To learn more about Burger King Worldwide,
please visit the company's website at www.bk.com or follow us on Facebook and

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and
universities committed to supporting academic and athletic opportunities for
more than 450,000 student-athletes at more than 1,000 member colleges and
universities. Each year, more than 54,000 student-athletes compete in NCAA
championships in Divisions I, II and III sports. Visit www.ncaa.org and
www.ncaa.com for more details about the Association, its goals and members and
corporate partnerships that help support programs for student-athletes. The
NCAA is proud to have the following elite companies as official Corporate
Champions—AT&T, Capital One and Coca-Cola—and the following elite companies as
official Corporate Partners—Allstate, Buffalo Wild Wings, Burger King, Buick,
Enterprise, Infiniti, LG, Lowe’s, Nabisco, Northwestern Mutual, Reese’s
(Hershey’s), Unilever and UPS.

NCAA, March Madness, Final Four, Women’s Final Four and College World Series
are trademarks owned or licensed by the National Collegiate Athletic

About CBS

CBS Sports, a year-round leader in television sports, broadcasts a portfolio
of events on the CBS Television Network, including the NFL’s American Football
Conference; THE NFL TODAY; college basketball, including the NCAA Division I
Men’s Basketball Championship; golf, including The Masters® and PGA
Championship; college football, including the SEC ON CBS; the U.S. Open Tennis
Championships; CBS SPORTS SPECTACULAR, including track & field, auto racing
and gymnastics. In addition, the division directs the CBS College Sports
Network, a 24-hour national cable network; produces Inside the NFL for
Showtime; and partners with CBS Sports.com in creating a recognized leader
among sports Internet destinations.

About Turner Sports

Turner Sports, a division of Turner Broadcasting System, Inc., is an industry
leader in the delivery of premium sports content across all multimedia
screens. Turner Sports’ television coverage includes the NBA, Major League
Baseball, NCAA Division I Men’s Basketball Championship, NASCAR and
professional golf. The company also manages some of the most popular sports
destinations across broadband and mobile platforms including Bleacher Report
and its top-rated Team Stream app, NCAA.com and the critically-acclaimed NCAA
March Madness Live suite of products, PGA.com and the Sports Emmy
Award-winning PGA Championship LIVE, as well as an accompanying collection of
mobile sites and connected device apps. Turner Sports and the NBA also jointly
manage NBA Digital, a robust collection of offerings including NBA TV,
NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com
and WNBA.com.

Visit the Turner Sports online pressroom for additional press materials;
follow Turner Sports on Twitter at @TurnerSportsPR.


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