Photo Release -- Fashion Outlets of Chicago Chooses Daktronics Digital Outdoor Advertising Technology

Photo Release -- Fashion Outlets of Chicago Chooses Daktronics Digital Outdoor
Advertising Technology

Chicago's Newest Premier Outlet Mall Features the Area's Most Expansive Use of
Outdoor LED Advertising

BROOKINGS, S.D., Oct. 7, 2013 (GLOBE NEWSWIRE) -- The Fashion Outlets of
Chicago, newly opened in Rosemont, Ill. and just minutes away from O'Hare
International Airport, is now the closest outlet mall to the city of Chicago.
The 530,000 square foot, two-level outlet mall features a stylish design and
unique amenities that include approximately 18,500 square feet of Daktronics
(Nasdaq:DAKT) digital outdoor LED video technology.

Fashion Outlets of Chicago
 Fashion Outlets of Chicago Chooses
 Daktronics Digital Outdoor Advertising
 Technology

A photo accompanying this release is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=21382

Gracing the premier outlet mall's exterior façade, the 11 new LED displays
feature static image advertising and mark the largest outdoor LED display
installation at a North American shopping center development.

Watch the LED advertising displays in action at Fashion Outlets of Chicago.

Located along I-294 at the River Road and Balmoral Avenue exits, Fashion
Outlets of Chicago is a mixture of more than 150 outlets, factory stores and
brand-name retailers and is the first multi-level, fully enclosed outlet
shopping center in the world. Co-Owners AWE Talisman and Macerich, one of the
nation's leading regional mall operators and developers, are positioned to
attract travelers flying in and out of O'Hare as well as the local community.

"The new digital displays advertise Fashion Outlets of Chicago's special
events and promotions, along with retailers and restaurants located inside the
facility, while also keeping spots available for purchase to outside
advertisers," said Ann Ackerman, Vice President, Director of Marketing, AWE
Talisman. "This presents an incredible opportunity to engage our consumers
from the moment they approach the property."

Outdoor LED advertising provides outlet malls a means to carry out special
marketing opportunities that engage consumers in brands while creating buzz
and driving sustainable revenues. With the touch of a button, display
operators can switch among advertisements featuring retailers inside the mall,
social media promotions and exclusive mall events.

For more information about Fashion Outlets of Chicago's retailers, restaurants
and venues, visit www.fashionoutletsofchicago.com.

Discover more information about Daktronics video solutions for shopping
centers at: www.daktronics.com/shopping

ABOUT DAKTRONICS

Daktronics has strong leadership positions in, and is the world's largest
supplier of, computer-programmable displays, large screen video displays,
digital billboards, and electronic scoreboards and control systems. The
company excels in the control of large display systems, including those that
require integration of multiple complex displays showing real-time
information, graphics, animation and video. Daktronics designs, manufactures,
markets and services display systems for customers around the world, in sport,
business and transportation applications. For more information, visit the
company's World Wide Web site at: www.daktronics.com or e-mail the company at
commercial@daktronics.com, call (605) 692-0200 ext. 56219 or toll-free (800)
325-8766 in the United States or write to the company at 201 Daktronics Drive
PO Box 5128, Brookings, S.D. 57006-5128.

ABOUT FASHION OUTLETS OF CHICAGO

Fashion Outlets of Chicago, located in Rosemont, IL, is developed, owned and
operated by AWE Talisman and Macerich. The 530,000 square foot fully enclosed
structure spans two floors and includes a diverse portfolio of more than 130
outlets. The Fashion Outlets of Chicago opened August 1, 2013. For additional
information, please visit our website, like us on Facebook or follow us on
Twitter and Instagram at @FashionChicago.

SAFE HARBOR STATEMENT

Cautionary Notice: In addition to statements of historical fact, this news
release contains forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995 and is intended to enjoy the
protection of that Act. These forward-looking statements reflect the
Company's expectations or beliefs concerning future events.The Company
cautions that these and similar statements involve risk and uncertainties
which could cause actual results to differ materially from our expectations,
including, but not limited to, changes in economic and market conditions,
management of growth, timing and magnitude of future contracts, fluctuations
in margins, the introduction of new products and technology, the impact of
adverse weather conditions and other risks noted in the Company's SEC filings,
including its Annual Report on Form 10-K for its 2013 fiscal
year.Forward-looking statements are made in the context of information
available as of the date stated.The Company undertakes no obligation to
update or revise such statements to reflect new circumstances or unanticipated
events as they occur.

CONTACT: MEDIA RELATIONS:
         Joni Schmeichel
         Daktronics Marketing
         Tel 605-691-3639
         joni.schmeichel@daktronics.com
        
         SALES:
         Ed Wasserman
         Daktronics Regional Manager - Special Projects
         Tel 818-632-1147
         edward.wasserman@daktronics.com

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