Canadian adults are deprived in the bedroom - new survey

Working Canadians average less than eight hours of sleep each night, are tired 
and unproductive on the job 
MISSISSAUGA, ON, Oct. 7, 2013 /CNW/ - A new Canadian survey from Breathe 
Right(®) Nasal Strips reveals ninety per cent of adults have experienced a 
poor night's sleep(1), and nearly 40 per cent of survey respondents report 
they generally do not get a good night's sleep(2). Adults ages 35-64, 
typically in the prime of their careers, are most likely to average less than 
six hours of sleep per night(3). The result is a tired, unmotivated, 
unproductive workforce that is willing to give up evening entertainment, sex, 
vacations days - and even a raise - just to get a good night's sleep(4). 
"The survey confirms lack of sleep is an epidemic across the country, and many 
people are willing to give up some significant quality of life activities for 
just a few more hours of rest each night," says Bryce Wylde, alternative 
health expert. "It is alarming that so many people are struggling with sleep, 
and yet it is one of the most important, basic human needs for maintaining 
overall health and wellbeing, and ensuring we are mentally fit to be 
productive and effective at work." 
A strong majority of adults in every region of Canada reported that they have 
experienced poor sleep quality. Residents of Atlantic Canada were most likely 
to report poor sleep quality, with 97 per cent(5). Those who live in Alberta 
were least likely to report poor sleep quality, and yet 83 per cent of survey 
respondents in this province still acknowledged ever having experienced a poor 
night's sleep(6). Nationally, women (92 per cent) were more likely than men 
(88 per cent) to experience a poor night's sleep. 
In addition to poor quality sleep, Canadian adults are generally not sleeping 
enough. Sixty-nine per cent of adults get between six and eight hours of sleep 
per night, and 21 per cent get less than six hours per night(7). Albertans are 
most likely to sleep less than six hours per night, and least likely to get 
six to eight hours(8). Manitoba/Saskatchewan residents are least likely to 
sleep less than six hours per night, and most likely to sleep six to eight 
hours(9). 
A poor night's sleep leaves the majority of adults feeling tired, unmotivated, 
and irritable the next day, as well as less productive at work or school(10). 
Nearly a quarter of adults report being late for work or school, and 10 per 
cent admitted missing work or school altogether, due to a poor night's 
sleep(11). Men and women both experienced the impacts of inadequate sleep: 


    --  Men (60 per cent) and women (61 per cent) were equally likely
        to be less productive at work
    --  Men (26 per cent) are more likely than women (18 per cent) to
        be late for work/school
    --  Men (13 per cent) are more likely than women (8 per cent) to
        miss work/school
    --  Women ( 56 per cent) are more likely than men (48 per cent) to
        feel unmotivated
    --  Women (40 per cent) are more likely than men (35 per cent) to
        be unable to concentrate

"The combination of poor quality sleep and reduction in length of sleep is a 
concerning trend, and will certainly have negative effects on employees' 
ability to be productive at work," says Sophie Lamarche, executive and 
management coach. "I often counsel my clients on ways to be more productive 
and efficient during their time in the office, and it starts with being 
properly rested. It is important to determine the reasons for poor sleep, 
identify ways to improve your sleep, and then make sleep a priority on an 
on-going basis."

In order to gain valuable sleep time, Canadians are willing to make 
concessions and give up some other activities. The most common activities that 
we would trade for a good night's sleep include an episode of a favourite 
program (60 per cent), a night out on the town (57 per cent), a free meal (48 
per cent), sex (35 per cent), a vacation day (32 per cent), and a raise (22 
per cent)(12). Among the provinces, Alberta was most likely to give up sex and 
Ontario was least likely(13). Quebec residents were most likely to give up a 
vacation day and a raise, British Columbia residents were least likely to give 
up either(14).

The survey also examined the impact of nighttime nasal congestion on the 
quality of sleep. Almost one-third of adults surveyed experience nasal 
congestion at least once a month(15). About three-quarters of them experience 
congestion at night, and report it is somewhat (37 per cent) or highly (20 per 
cent) bothersome(16). Breathe Right Nasal Strips are clinically proven to 
improve airflow in the nasal passageways, helping to relieve congestion and 
improve breathing, which helps improve sleep quality.

Methodology. This news release presents the findings of a telephone survey 
conducted among a national random sample of 1,002 adults comprising 502 males 
and 500 females 18 years of age and older, living in Canada. The margin of 
error for a sample of this size is +/- 3.10%, 19 times out of 20. Interviewing 
for this Research House National Telephone Omnibus Survey was completed during 
the period: August 14 - 19, 2013.

GlaxoSmithKline Consumer Healthcare is one of the world's largest 
over-the-counter consumer healthcare products companies. Its well-known brands 
include the leading oral healthcare products, Sensodyne(®), ProNamel(® )and 
Aquafresh(®), denture care products Polident(® )and PoliGrip(®), Spectro(® 
)skincare products as well as many medicine cabinet staples -- Abreva(®),( 
)Breathe Right(®), and TUMS(® )-- which are trademarks owned by and/or 
licensed to GlaxoSmithKline Group of Companies.

GlaxoSmithKline - one of the world's leading research-based pharmaceutical and 
healthcare companies - is committed to improving the quality of human life by 
enabling people to do more, feel better and live longer. For further 
information please visit www.gsk.com.

(1) Weinman Schnee Morais Inc. Canada Sleep & Nighttime Nasal Congestion 
OmniTel. August 2013. Sponsored by Breathe Right Nasal Strips(®).
(2) IBID
(3) IBID
(4) IBID
(5 )IBID
(6) IBID
(7) IBID
(8) IBID
(9) IBID
(10) IBID
(11) IBID
(12) IBID
(13) IBID
(14) IBID
(15) IBID
(16) IBID



SOURCE  GlaxoSmithKline Inc. 
Media Relations: GSK Consumer Healthcare Rachel Jaikaran (905) 814-3695  
Argyle Communications Kerry Collings (416) 968-7311 ext. 253 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/October2013/07/c7550.html 
CO: GlaxoSmithKline Inc.
ST: Ontario
NI: MTC ECOSURV HEA  
-0- Oct/07/2013 12:00 GMT
 
 
Press spacebar to pause and continue. Press esc to stop.