ZTE USA Announces Its First Corporate Partnership and Consumer Marketing Push in Conjunction With the Houston Rockets

  ZTE USA Announces Its First Corporate Partnership and Consumer Marketing
  Push in Conjunction With the Houston Rockets

      Partnership Aligns Two Global Companies with Exciting New Lineups

Business Wire

HOUSTON -- October 5, 2013

The Houston Rockets and ZTE USA, the fastest-growing smartphone provider in
the United States, jointly announced their first partnership, making ZTE the
official smartphone of the Houston Rockets for the 2013-14 NBA season. The
partnership is the first of its kind for ZTE globally and the first big
consumer marketing push in the U.S. since the company entered the States 15
years ago.

Lixin Cheng, Chairman and CEO of ZTE USA, the fastest-growing smartphone
provider in the U.S., prese ...

Lixin Cheng, Chairman and CEO of ZTE USA, the fastest-growing smartphone
provider in the U.S., presents the new ZTE Grand S to Houston Rockets star
forward Chandler Parsons and team CEO Tad Brown during a celebration in which
the company was named the official smartphone of the Houston Rockets. (Photo:
Business Wire)

As part of the partnership, ZTE will have an opportunity to engage directly
with the fans of the Rockets around the world through a variety of avenues,
including key Rockets events, television and digital exposure, and customized
in-game activation

Both the Rockets and ZTE brands are debuting new, more powerful lineups this
year. ZTE is launching two new smartphones – the ZTE Grand S and the ZTE nubia
5 – while the Rockets have a highly anticipated new roster featuring James
Harden, Dwight Howard, Jeremy Lin and Chandler Parsons. Moreover, both brands
are expanding globally, with ZTE providing its technology to more than 500
carriers and operators in more than 160 countries, and the Rockets reaching
more than 325 million people worldwide, through more than 30 different
networks throughout the world.

“The Houston Rockets are a perfect match for ZTE’s first corporate sponsorship
in the U.S. ZTE and the Rockets are both global brands bringing powerful
lineups to excite both sports and tech enthusiasts across the country,” said
Lixin Cheng, Chairman and CEO, ZTE USA. “Houston, and the U.S. at large, is a
key market for ZTE going forward, building on our already 15-year track record
of bringing robust yet affordable technology to U.S. carriers and consumers

ZTE and the Rockets announced this partnership in a special press event just
before the first preseason game on Saturday, October 5. Houston is an
important market for the Richardson, Texas-based ZTE USA. It is one of the top
wireless markets in the country and many of ZTE’s carrier partners, including
AT&T, Aio Wireless, T-Mobile, MetroPCS, Boost Mobile, Virgin Mobile, US
Cellular, Cricket Wireless and Tracfone have large presences there.

“We welcome ZTE to the Houston Rockets family,” said Rockets CEO Tad Brown.
“Together we aspire to create a partnership that will go above and beyond a
simple sponsorship, into a joint effort that will attract fans locally and

Under the terms of the agreement, ZTE will receive corporate sponsor status,
including use of Rockets marketing rights, TV-visible branded signage,
hospitality and presenting sponsorship of tonight’s preseason opener, where
the partnership and ZTE’s new devices were revealed. Looking forward, ZTE will
treat fans to giveaways and promotions throughout branded kiosks at Toyota
Center home games and through in-game activations. ZTE will also be the
presenting sponsor of the Rockets upcoming Blacktop Battle and will
participate in the Season of Giving community program.


ZTE USA (http://www.zteusa.com/), a subsidiary of ZTE Corporation, is a
leading global provider of mobile handsets, telecommunications equipment and
network solutions. Operating since 1998, ZTE USA is dedicated to making
cost-efficient, quality communications technology accessible to all. The
company provides a magnitude of devices to every major US-based carrier
generating over $16 billion dollars’ worth of business for U.S.-based
companies and devotes more than 10 percent of its revenue to R&D. ZTE USA is
headquartered in Richardson, TX and operates 11 Sales Offices, 5 R&D centers
and 1 Distribution Center ZTE is ranked as the country’s fourth-largest
supplier of mobile devices overall, and third-largest supplier of prepaid
devices, by independent analysts.

For more information, please connect with us on our social networks –
http://www.twitter.com/ZTE_USA and http://www.facebook.com/ZTEUSA.

About the Rockets

Established before the 1967-68 NBA season, the Rockets began calling Houston
home prior to the 1971-72 season. The 2013-14 campaign marks the 47^th season
of Rockets basketball. Under the ownership of Leslie Alexander, the Rockets
brought Houston its first two major professional sports titles by winning
back-to-back NBA Finals in 1993-94 and 1994-95. Off the court, the Rockets
franchise has set the standard for community involvement. For more
information, please visit www.rockets.com.

                                ~ A NEW AGE ~

Photos/Multimedia Gallery Available:



Andrew Elliott, +1 972-671-8885
Atomic PR for ZTE USA
Maggie Habib, +1 310-916-6934
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