RadioShack Opens Two Additional Manhattan Concept Stores

           RadioShack Opens Two Additional Manhattan Concept Stores

Newly Remodeled Stores Feature Top Brands and Interactive Experiences

PR Newswire

NEW YORK, Oct. 4, 2013

NEW YORK, Oct. 4, 2013 /PRNewswire/ -- RadioShack invites neighbors to join in
celebrating the opening of its two newest stores, which will feature instant
savings during their respective opening weekends:

  oOpening October 5, 2013 at 205 West 23^rd Street at 7^th Avenue
  oOpening October 12, 2013 at 2812 Broadway at West 109th


Both stores have been remodeled in RadioShack's exciting new concept store
format, which incorporates the popular speaker wall and other interactive
areas designed to help shoppers improve their technology profile. Features

  oNewly configured displays highlighting in-demand brands like Apple, HTC
    and Samsung, as well as mobile carriers such as AT&T, Sprint and Verizon;
  oStore fixtures that enable shoppers to find and compare products, such as
    leading brands in sound like SOL REPUBLIC and Beats by Dr. Dre, a Speaker
    Wall allowing customers to demo speakers by playing music from their own
    Bluetooth-enabled mobile devices, and a display demonstrating the
    capabilities of several models of GoPro cameras;
  oTechnology that makes shopping interesting and playful, like touchscreens
    and apps that help shoppers understand the benefits of products;
  oHelpful, informative RadioShack staff, who can answer shoppers' questions
    about hundreds of products and services, and point customers to the items
    that meet their specific needs.

RadioShack is opening a select number of these high-touch stores in
high-traffic, high-profile locations.

The New York area boasts more of this new store format than any other
metropolitan area. With the addition of these two new locations, RadioShack
has three new locations in Manhattan – where the first concept store debuted
in July at 2268 Broadway. It has also opened locations in nearby Jersey City,
N.J., and in Southampton on Long Island. The company's Manhattan Mall location
was also remodeled this summer as one of its new, scalable "brand statement"
stores, which feature many updates inspired by the spirit of the concept
stores. The company plans to open or remodel a number of additional New
York-area locations by the end of the year.


RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile
technology products and services, as well as products related to personal and
home technology and power supply needs. RadioShack^® offers consumers a
targeted assortment of wireless phones and other electronic products and
services from leading national brands, exclusive private brands and major
wireless carriers, all within a comfortable and convenient shopping
environment. RadioShack employs approximately 30,000 knowledgeable and
helpful sales experts globally. RadioShack's retail network includes more
than 4,300 company-operated stores in the United States, 270 company-operated
stores in Mexico, and approximately 1,000 dealer and other outlets worldwide.
For more information on RadioShack Corporation, please visit; to purchase items online, please RadioShack^® is a registered trademark licensed by
RadioShack Corporation.

News Media Contact: Media Relations, +1-817-415-2381,

SOURCE RadioShack Corporation

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