Cracker Barrel Old Country Store, Inc. Announces Launch of Licensed Products

  Cracker Barrel Old Country Store, Inc. Announces Launch of Licensed Products

      Seven Licensed Products Shipping to Select Grocery Stores and Mass
                           Merchandisers Next Week

Business Wire

LEBANON, Tenn. -- October 4, 2013

Cracker Barrel Old Country Store, Inc. announced today that the first
shipments of CB Old Country Store™ licensed products made available through
their licensing agreement with John Morrell Food Group, a subsidiary of
Smithfield Foods, will begin shipping next week. The products, under the CB
Old Country Store^TM brand, include maple and smoked bacon, spiral ham and
four types of lunch meat: oven roasted turkey, smoked turkey, smoked ham, and
honey ham. All are high-quality, delicious products that consumers will be
able to purchase as part of their regular shopping experience and enjoy in
their own homes.

“Extending our brand beyond our physical locations is an important component
of our strategic plan,” said Sandra B. Cochran, President and Chief Executive
Officer of Cracker Barrel Old Country Store, Inc. “As a leader in consumer
meat products, John Morrell Food Group has earned an outstanding reputation
for quality and service that is a natural fit with our Pleasing People^®
mission. We think the combination of strengths that our two companies
consistently utilize to deliver high-quality products to our consumers will
prove to be a success for our guests, retail shoppers, and our retail trading
partners.”

“We are delighted to announce that these seven licensed products will arrive
in stores later this month,” said John Pauley, John Morrell Food Group
Executive Vice President of Sales and Marketing. “Now loyal guests of Cracker
Barrel Old Country Store, Inc. can find the types of choices that they enjoy
when they dine in the restaurant, right there in the refrigerated section of
grocery stores ready to bring home to enjoy.”

Cracker Barrel Old Country Store, Inc. does not expect the licensing
initiative to have a material impact on its financial results in the 2014
fiscal year.

Cracker Barrel Old Country Store, Inc. and Kraft Foods Group Brands LLC have
reached an agreement that allows Cracker Barrel Old Country Store, Inc. to
enter the marketplace using the alternative logo, CB Old Country Store^TM, to
label licensed products.

About Cracker Barrel Old Country Store, Inc.

Cracker Barrel Old Country Store, Inc. provides a friendly home-away-from-home
in its old country stores and restaurants. Guests are cared for like family
while relaxing and enjoying real home-style food and shopping that’s
surprisingly unique, genuinely fun and reminiscent of America’s country
heritage…all at a fair price.

Cracker Barrel Old Country Store, Inc. (Nasdaq:CBRL) was established in 1969
in Lebanon, Tenn. and operates 624 company-owned locations in 42 states. For
more information, visit crackerbarrel.com.

About John Morrell Food Group

With over a century and a half of experience, John Morrell Food Group brands
have become respected and well known for providing premium-quality meat
products to families across the United States. With products ranging from
lunchmeat and franks to smoked sausage, bacon and pepperoni, the John Morrell
Food Group is an important part of consumers' mealtimes. The John Morrell Food
Group offers several national and regional brands including Armour®, Eckrich®,
John Morrell®, Curly's®, Patrick Cudahy®, Carando®, Healthy Ones®, Margherita®
Kretschmar® and LunchMakers®.

About Smithfield Foods

Smithfield Foods is a $13 billion global food company and the world's largest
pork processor and hog producer. In the United States, the company is also the
leader in numerous packaged meats categories with popular brands including
Smithfield®, Eckrich®, Farmland®, Armour®, Cook's®, Gwaltney®, John Morrell®,
Kretschmar®, Curly's®, Carando®, Margherita®, and Healthy Ones®. Smithfield
Foods is committed to providing good food in a responsible way and maintains
robust animal care, community involvement, employee safety, environmental, and
food safety and quality programs. For more information, visit
www.smithfieldfoods.com and www.smithfieldcommitments.com.

DISCLAIMER: Neither Cracker Barrel Old Country Store, Inc. nor CB OLD COUNTRY
STORE products are affiliated with Kraft or Kraft’s CRACKER BARREL cheese.

CBRL-G

Contact:

Media:
Cracker Barrel Old Country Store, Inc.
Jeanne Ludington, 615-443-9115
jeanne.ludington@crackerbarrel.com
 
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