Tim Hortons and the University of Guelph host Sustainable Food Management Summit

Tim Hortons and the University of Guelph host Sustainable Food Management 
New research by University of Guelph focuses on animal welfare and 
sustainability in foodservice and retail industry supply chains 
OAKVILLE, ON, Oct. 4, 2013 /CNW/ - Tim Hortons, in partnership with the 
University of Guelph and the Campbell Centre for the Study of Animal Welfare 
(CCSAW), hosted an industry summit designed to identify opportunities and 
barriers in the development of sustainable supply chains, with animal welfare 
considerations in the foodservice and retail industries. 
The Summit provided a forum for sharing information and research among various 
stakeholders on the state of animal welfare and sustainability standards in 
food supply chains. The Summit also focused on the importance of stakeholders 
working together to establish such enhanced, consistent animal welfare 
standards in today's food system. 
"We are thrilled with the turnout of industry stakeholders such as farmers, 
producers, restaurant chains, retailers, academics and animal welfare experts 
at our Sustainable Food Management Summit," said John Hemeon, executive vice 
president of supply chain, Tim Hortons. "Tim Hortons is committed to improving 
the quality of animals' lives in our supply chain in a pragmatic, responsible 
manner. We hope that by continuing to engage the industry in meaningful 
discussions, we can help identify additional opportunities for collaboration, 
which is crucial to the process and continued progress." 
New research conducted by the University of Guelph was funded in part by the 
Tim Hortons Sustainable Food Management Fund, created in 2012 and designed to 
advance the state of sustainable food management practices including animal 
Dr. Michael von Massow, professor in the College of Management and Economics 
at the University of Guelph, presented key findings from one of the phases of 
the Tim Hortons-supported research, which evaluated consumer and stakeholder 
perceptions of animal welfare and sustainability in the foodservice and retail 
industries. Ipsos Canada conducted the research and more than 1,000 Canadian 
consumers across the country were surveyed. 
Findings included: 

    --  There is increasing consumer awareness and concern about animal
        welfare, which along with nutrition, ranked in the second tier
        of importance when purchasing food. Price, freshness, taste and
        safety ranked in the top tier. There was a significant segment
        of the population for whom animal welfare was an important
    --  Consumers want more information about how their food is
        produced and say it will influence their choices. They are
        unsure about how the food they buy now is produced. About 50
        per cent of respondents didn't know the housing systems used
        for the pork they purchased, while 25 per cent didn't know the
        housing systems used for the eggs they purchased

Dr. von Massow also highlighted a number of key findings from broader 
stakeholder research, including:
    --  There is no agreement or consensus yet between consumers and
        industry stakeholders on what specifically should drive animal
        welfare standards but there is strong agreement that progress
        needs to be made and commitment to making progress
    --  In addition to developing new standards for animal care, the
        industry needs to develop a strategic implementation plan to
        ensure that the outcomes achieved are consistent with the

"The summit discussions and the results of the University of Guelph's 
independent study reveal gaps in consumers' understanding of animal welfare 
and production in the foodservice industry," said Julia Christensen Hughes, 
Dean of the College of Management and Economics, University of Guelph. "What 
and how the industry communicates to consumers on animal welfare initiatives 
is important and we hope this event will encourage the industry to work 
together to build more sustainable supply chains and establish more humane and 
sustainable housing systems for farm animals."

Dr. Sandra Edwards was the keynote luncheon speaker at the event. Dr. 
Edwards is a leading animal welfare expert in the United Kingdom and the 
European Union and shared her experience and perspectives on setting and 
implementing animal welfare standards, as well as emerging issues and 
perspectives in Europe.

Other speakers included renowned animal welfare experts Dr. Tina Widowski of 
The University of Guelph and the CCSAW and Dr. Ed Pajor of the University of 
Calgary Veterinary School. Dr. Widowski and Dr. Pajor discussed the state of 
animal welfare science specific to eggs and pork respectively. Jackie Wepruk 
of the National Farm Animal Care Council and Barbara Cartwright of the 
Canadian Federation of Humane Societies presented Canadian perspectives of 
animal welfare codes of practice and the national code development process.

More information about Tim Hortons Animal Welfare initiatives and commitments 
can be found at http://www.timhortons.com/ca/en/difference/animal-welfare.html

About Tim Hortons Inc.

Tim Hortons is one of the largest publicly-traded restaurant chains in North 
America based on market capitalization, and the largest in Canada. Operating 
in the quick service segment of the restaurant industry, Tim Hortons appeals 
to a broad range of consumer tastes, with a menu that includes premium coffee, 
espresso-based hot and cold specialty drinks (including lattes, cappuccinos 
and espresso shots), specialty teas and fruit smoothies, fresh baked goods 
including our trademark donuts, grilled Panini and classic sandwiches, wraps, 
soups, prepared foods and other food products. As of June 30(th), 2013, Tim 
Hortons had 4,304 systemwide restaurants, including 3,468 in Canada, 807 in 
the United States and 29 in the Gulf Cooperation Council. More information 
about the Company is available at www.timhortons.com. Follow Tim Hortons on 
Twitter: www.twitter.com/timhortons.

SOURCE  Tim Hortons 
Alexandra Cygal cygal_alexandra@timhortons.com 905-339-5960 
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-0- Oct/04/2013 17:12 GMT
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