Responsys Adds More Than Fifty Global Retail Customers

Responsys Adds More Than Fifty Global Retail Customers 
As Consumers Increasingly Expect Individual Interactions With Brands,
Retailers Look to Responsys to Orchestrate Better Marketing
SAN BRUNO, CA -- (Marketwired) -- 10/03/13 --  Responsys, Inc.
(NASDAQ: MKTG), a marketing cloud software and services leader, has
added more than 50 retailers to its impressive global client roster,
including C.Wonder, Design Within Reach, Kirkland's and Orchard
Brands in the U.S.; Kmart and Webster Holdings in Asia Pacific; and
Schuh and internetstores in Europe.  
Today's consumers increasingly expect relevant and personalized
messages from their favorite brands. According to the CMO Council,
more than half of consumers would consider ending relationships with
brands that did not provide highly relevant content and offers(1).
Further, recent Responsys research(2) found that nearly half (44
percent) of consumers are less responsive to non-personalized, or
"mass-marketing" messages; and, when messages are personalized, more
than half of consumers (53 percent) are more likely to purchase from
that brand. This research underscores that, in the highly competitive
retail industry, smart marketers are embracing technologies and
strategies that enable them to individualize marketing messages at
massive scale and across digital channels. 
"At Orchard Brands, we are committed to delivering world-class
service and satisfaction to our customers and that absolutely extends
to the digital relationships we build with them," said Bill Bass, CMO
& Co-President of Orchard Brands. "We believe that by focusing on
more individualized and customer-centric digital marketing
communications, we can further improve the customer experience and
boost conversions. Particularly during peak holiday season, it's
strategic marketing partners such as Responsys that enable us to
deliver messages that really stand out and resonate with our
With the Responsys Interact Marketing Cloud, a technology platform
built to help brands develop and maintain individual relationships
with their customers at massive scale, Responsys customers are able
to build consumer profiles with rich data, design experiences that
unfold over each customer's lifetime and then deliver personalized
messages and offers. According to Forrester Research, more than 60
percent of consumers who interact with brands they like do so with
multiple channels, so it's critical that brands provide a consistent
cross-channel experience.(3) Thus, the Interact Marketing Cloud
enables marketers to not just orchestrate experiences throughout the
customer life cycle, but across the digital channels on which
consumers want to hear from brands -- delivering the most relevant
content, at the appropriate time in their journey, through the right
"When consumers are inundated with marketing messages, such as during
the holiday season, the retailers that will succeed are those that
break through the noise by truly understanding their customers and
delivering appropriate experiences across channels," said Rich Fleck,
Vice President of Strategic Services at Responsys. "We provide our
customers with not only the robust technology that orchestrates these
individualized interactions at massive scale, but also the strategic
counsel that encourages them to continuously innovate and break new
ground in digital marketing." 
About Responsys
 Responsys (NASDAQ: MKTG) is a leading marketing
cloud software and services company. Our mission is to enable the
smartest marketing in the digital world. The most respected brands
across the globe use the Responsys Interact Marketing Cloud to manage
their digital relationships and deliver the right marketing to their
customers across email, mobile, social, display and the web. Our
customers gain competitive advantage through the automation,
individualization, and coordination of cross-channel marketing
interactions at massive scale. Founded in 1998, Responsys is
headquartered in San Bruno, California and has offices throughout the
world. For more information visit:  
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(1) CMO Council - The Leaders In Loyalty: Feeling The Love From The
Loyalty Clubs. 2010 
(2) Ipsos Observer survey of 1,000 U.S. adults, representative of the
online adult population, conducted from April 17 to April 24, 2013 
(3) Forrester Research: Brand Engagement the Consumer Way 2012. Gina
Sverdlov, September 2012 
Heather MacKinnon
Responsys, Inc.
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