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For the First Time in Canada: Starbucks® to Offer Fairtrade Brewed and Espresso Beverages at Simon Fraser University

For the First Time in Canada: Starbucks® to Offer Fairtrade Brewed and 
Espresso Beverages at Simon Fraser University 
BURNABY, BC, Oct. 3, 2013 /CNW/ - When the Starbucks store at Simon Fraser 
University (SFU) opens its doors on Saturday October 5th, it will be the first 
Starbucks store in Canada to offer customers a Fairtrade certified option for 
their handcrafted espresso beverages, in addition to an already available 
Fairtrade certified brewed coffee option. 
Starbucks, one of the largest buyers of Fairtrade coffee in the world, entered 
into this pilot program with SFU given the university's Fairtrade campus 
designation and deep commitment to ethical sourcing. This option is currently 
only available at some universities in the United States and the SFU Starbucks 
store will be the first store in Canada to offer it. 
Customers will have the option of ordering their espresso beverages (like 
lattes and cappuccinos) with either Fairtrade certified or C.A.F.E. Practices 
verified coffees. C.A.F.E (Coffee and Farmer Equity) Practices is Starbucks 
own verification program developed through our partnership with Conservation 
International, and isverified by independent third-parties overseen by SCS 
Global Services. 
"We apply very high standards to sourcing and purchasing all our coffee," says 
Roger Aube, director of Licensed Stores for Starbucks Canada, "All our stores 
offer C.A.F.E. Practices verified espresso, and over 93% of our coffee is 
third-party certified or verified through C.A.F.E. Practices, Fairtrade or 
certified organic." 
"SFU is extremely pleased with Starbucks' commitment to providing more 
Fairtrade coffees to our campus community," says Mark McLaughlin, Executive 
Director of Ancillary Services at SFU. "For the past year, SFU has been 
working alongside the University of British Columbia, Engineers Without 
Borders, and Fairtrade Vancouver to encourage major coffee companies to 
enhance their Fairtrade options for our students, and this is a step in the 
right direction." 
Customer demand for Fairtrade certified coffees appears to be strongest on 
college and university campuses. Starbucks is uniquely positioned to meet 
this specific need, given its availability of Fairtrade certified coffees and 
its increased presence on college and university campuses across the country. 
There are no firm expansion plans to other universities or stores at the 
moment, although all stores already offer C.A.F.E. Practices verified 
espresso,and numerous universities and colleges across Canada already offer 
Starbucks® Fairtrade certified brewed coffee. 
About Starbucks® Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing 
and roasting the highest-quality arabica coffee. Today, with stores around the 
globe, the company is the premier roaster and retailer of specialty coffee in 
the world. Through our unwavering commitment to excellence and our guiding 
principles, we bring the unique Starbucks Experience to life for every 
customer through every cup. To share in the experience, please visit us in our 
stores or online at www.Starbucks.ca. 
About Simon Fraser University Simon Fraser University is Canada's top-ranked 
comprehensive university and one of the top 50 universities in the world under 
50 years old. With campuses in Vancouver, Burnaby and Surrey, B.C., SFU 
engages actively with the community in its research and teaching, delivers 
almost 150 programs to more than 30,000 students, and has more than 120,000 
alumni in 130 countries. In 2012, SFU was designated as a Fairtrade Campus 
(www.sfu.ca/fairtrade).
 

SOURCE  Starbucks Coffee Canada 
Scott McLean, Simon Fraser University 778-782-3929 srmclean@sfu.ca 
Luisa Girotto, Starbucks Canada, 416-951-2139 luigirot@starbucks.com 
Image with caption: "Simon Fraser University (CNW Group/Starbucks Coffee 
Canada)". Image available at:  
http://photos.newswire.ca/images/download/20131003_C7008_PHOTO_EN_31666.jpg 
Image with caption: "Starbucks Coffee Canada (CNW Group/Starbucks Coffee 
Canada)". Image available at:  
http://photos.newswire.ca/images/download/20131003_C7008_PHOTO_EN_31667.jpg 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/October2013/03/c7008.html 
CO: CNW Enriched News Releases
ST: British Columbia
NI: FBR FOD EDU NP  
-0- Oct/03/2013 16:26 GMT
 
 
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