In Light of Google's Hummingbird Update, WebiMax Announces Importance of
Mobile Content Strategy
On the eve of their 15th birthday, Google announced an update to their
algorithm as a way to better serve the complex needs of modern search engine
users. In response to what is being dubbed the Hummingbird Update, WebiMax is
urging businesses to prioritize a strong mobile content strategy.
MOUNT LAUREL, N.J., Oct. 3, 2013 (GLOBE NEWSWIRE) -- via PRWEB - In response
to the evolving capabilities of tablets and smart phones, Google announced
their latest algorithm change, which is being referred to as the Hummingbird
update. The update is more interpretive of user intent than ever before. The
search engine giant is hoping the latest changes will allow the search engine
to provide the most precise results possible as users are asking more complex
questions and expecting more defined answers from Google.
From a business perspective, the algorithm change makes it more important than
ever for businesses to ensure both Google, and more importantly, their
potential clients, can reach every page on their website through mobile
devices. Director of Design and Development at WebiMax, Marc Cornish, explains
the value of a mobile content strategy saying, "Every page of your website
must be crawlable, indexable, and mobile-ready."
WebiMax is making this possible for clients by creating websites with a
responsive design, something Cornish believes is well worth the initial
investment for clients looking to take their marketing efforts to the next
level. "It might take more effort up front to get a responsive design in
place, but the long-term benefits have become very evident with Google's
latest algorithm update."
The thing that separates the Hummingbird update from previous updates to the
Google algorithm, like Penguin and Panda, is the fact that it actually changes
the way Google prioritizes what they display through their rankings. While the
way the search engine scans through the Internet remains the same, Hummingbird
provides Google the ability to interpret what exactly an individual user is
President and Founder of WebiMax, Ken Wisnefski, believes the Internet
marketing efforts of businesses will only be as strong as their content
strategies moving forward saying, "Google will be looking for a network of
supporting content pages to interpret the most relevant results for their
users. Only well-rounded marketing efforts will result in strong gains in the
search engines moving forward."
Led by serial web entrepreneur Kenneth Wisnefski, WebiMax has become the
leader in online marketing services. The company focuses on: Search Engine
Optimization, Search Engine Marketing, Paid Search, Social Media, Website
Design and Development, Reputation Management, and more. WebiMax was named to
the 2012 Inc. 500 (No. 37 overall) and was also selected as one of America's
Most Promising Companies (2011) by Forbes Magazine (No. 30 overall). The
company employs over 125 personnel in 12 offices including 8 U.S. based, and 4
International. Visit http://www.webimax.com/ for more information.
This article was originally distributed on PRWeb. For the original version
including any supplementary images or video, visit
+1 (888) 932-4629 117
Press spacebar to pause and continue. Press esc to stop.