Photo Release -- Leading Brands, Inc. Announces Neurogenesis HAPPY WATER(R) Awarded One of "Top 10 Most Innovative Products for

Photo Release -- Leading Brands, Inc. Announces Neurogenesis HAPPY WATER(R)
Awarded One of "Top 10 Most Innovative Products for 2013"

VANCOUVER, British Columbia, Oct. 3, 2013 (GLOBE NEWSWIRE) -- Leading Brands,
Inc. (Nasdaq:LBIX), North America's only fully integrated healthy branded
beverage company, announces that its Neurogenesis HAPPY WATER^® brand has been
named one of the "Top 10 Most Innovative Products for 2013" by The Canadian
Federation of Independent Grocers (CFIG). See CFIG Press Release at the
following link: http://www.digitaljournal.com/pr/1501312: From Happy Water to
Custom Frosting, Grocery Innovations Canada Announces Most Innovative Products
from Annual Trade Show.

Neurogenesis
 Neurogenesis Happy Water awarded One of
 "Top 10 Most Innovative Products for
 2013"

A graphic accompanying this release is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=21348

Chosen by the CFIG from tens of thousands of grocery products at its annual
Grocery Innovations Tradeshow in Toronto, Ontario, Neurogenesis HAPPY WATER^®
is honored to receive this prestigious award.

HAPPY WATER^® is now available across most of Canada. It is the embodiment of
Leading Brands' vision of the future of the beverage industry: bringing
"naturally functional" products to health conscious consumers.

About Leading Brands, Inc.

Leading Brands, Inc. (Nasdaq:LBIX) is North America's only fully integrated
healthy beverage company. Leading Brands creates, designs, bottles,
distributes and markets its own proprietary premium beverage brands via its
unique Integrated Distribution System (IDS)™ which involves the Company
finding the best and most cost-effective route to market. The Company strives
to use the best natural ingredients hence its mantra: Better Ingredients –
Better Brands.

Forward Looking Statements

Certain information contained in this press release includes forward-looking
statements. Words such as "believe", "expect," "will," or comparable terms,
are intended to identify forward-looking statements concerning the Company's
expectations, beliefs, intentions, plans, objectives, future events or
performance and other developments. All forward-looking statements included in
this press release are based on information available to the Company on the
date hereof. Such statements speak only as of the date hereof. Important
factors that could cause actual results to differ materially from the
Company's estimations and projections are disclosed in the Company's
securities filings and include, but are not limited to, the following: general
economic conditions, weather conditions, changing beverage consumption trends,
pricing, availability of raw materials, economic uncertainties (including
currency exchange rates), government regulation, managing and maintaining
growth, the effect of adverse publicity, litigation, competition and other
risk factors described from time to time in securities reports filed by
Leading Brands, Inc. For all such forward-looking statements, we claim the
safe harbor for forward looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995.

Better Ingredients | Better Brands™

©2013 Leading Brands, Inc.

                This news release is available at www.LBIX.com

The graphic is also available at Newscom, www.newscom.com, and via AP
PhotoExpress.

CONTACT: Leading Brands, Inc.
         Tel: (604) 685-5200
         Email: info@LBIX.com

Leading Brands, Inc. Company Logo
 
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