Mindshare Technologies Appoints Former Vivint Vice President of Marketing
Kristi Knight as CMO
*Knight Will Guide Global Marketing and Communications Efforts for ‘Voice
of the Customer’ Leader
*At Vivint, Knight Led Complete Rebrand and Successfully Built Out
Marketing Arm to Aid in Company’s $2 Billion Sale in 2012
*20-Year Corporate Marketing Expert Also Guided Omniture’s Communications,
Including $1.8 Billion Acquisition
SALT LAKE CITY -- October 3, 2013
Mindshare Technologies, a leader inVoice of the Customer(VoC) technologies,
today announced the appointment of Kristi Knight, former vice president of
marketing at Vivint, to chief marketing officer (CMO). In this newly created
position, Knight will leverage her extensive corporate marketing background to
lead Mindshare’s marketing team and guide strategic direction for the
company’s expanding global brand.
Knight will seek to accelerate the company’s growth and bolster its position
as a leader in the customer feedback industry following Mindshare’s recent
acquisition of Empathica. As CMO, she will oversee all global marketing
initiatives including corporate marketing, product marketing, customer
marketing, lead generation, public relations and analyst relations.
With more than 20 years of experience building strategic marketing and
communication programs, Knight has had a successful career that includes
building and positioning two companies for billion-dollar acquisitions –
Vivint’s sale to Blackstone in 2012 for just over $2 billion and Omniture’s
sale to Adobe Systems in 2009 for $1.8 billion.
“Kristi’s high-growth and M&A experience is an invaluable addition to the
Mindshare executive team,” said Lonnie Mayne, president of Mindshare. “Her
marketing expertise is evident in her ability to build strong, differentiated
brands and correctly position companies in the marketplace. We expect Kristi’s
efforts to play an integral role in bringing our VoC solutions for driving
improved customer satisfaction to more brands worldwide.”
At Vivint, Knight’s marketing efforts were instrumental in facilitating future
growth opportunities. In addition to leading a company-wide rebrand
transitioning a home security company known as APX Alarm into a leader in the
home automation industry, she also created an integrated marketing department
encompassing digital marketing, government and community relations, public and
analyst relations, videography, design, writing and social media.
Before Vivint, Kristi was senior director of corporate communications for
Omniture, where she helped establish the company as the global leader in web
analytics. Over the course of several years, she guided Omniture’s
communications through numerous ventures, including its rebrand, its IPO in
2006, the acquisition of five other companies, and its sale to Adobe in 2009.
“This is an extremely exciting time to join Mindshare,” said Knight.
“Throughout my career I have been drawn to companies combining growth
opportunities and strong business execution, and Mindshare fits that bill.
Like previous industries that I have worked in, the customer feedback industry
is still maturing and ripe for disruption, and I look forward to elevating
Mindshare’s status as the market leader.”
About Mindshare Technologies
Mindshare Technologies is the largest provider of VoC solutions for the food
services and retail industries. Using a proprietary customer survey platform,
Mindshare collects feedback in real time to help companies retain customers
and increase profits. As a full-service partner, Mindshare provides tactical
instruction, strategic guidance and customer experience consulting to global
brands and multi-unit operators. For more information, visitwww.mshare.net.
Mindshare Technologies Public Relations
Joshua Heath, 801-461-9797
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