CORRECTING and REPLACING Not Sure If You’ve Noticed, but We’re Really into Fries Lately; BURGER KING® is Now FRIES KING(SM

  CORRECTING and REPLACING Not Sure If You’ve Noticed, but We’re Really into
  Fries Lately; BURGER KING® is Now FRIES KING(SM)

CORRECTION...by Burger King

Business Wire

MIAMI -- October 3, 2013

At the end of the release, before the "About Burger King Worldwide" section,
the text should read:

^140% less fat than McDonald’s® French Fries – 11.2 g vs. 6.3 g per 70 g
serving.

^230% fewer calories than McDonald’s® French Fries – 226.8 calories vs. 150.5
calories per 70 g serving.

sted:

140% less fat than McDonald’s® French Fries – 11.2 g vs. 6.3 g per 70 g
serving.

230% fewer calories than McDonald’s® French Fries – 226.8 calories vs. 150.5
calories per 70 g serving.

The corrected release reads:

 NOT SURE IF YOU’VE NOTICED, BUT WE’RE REALLY INTO FRIES LATELY; BURGER KING®
                            IS NOW FRIES KING(SM)

Burger King Worldwide, Inc. (NYSE: BKW) announced that it will be changing its
name to FRIES KING^SM for a limited time only in celebration of the new great
tasting crinkle-cut SATISFRIES™, French fries that have 40% less fat^1 and 30%
fewer calories^2 than the leading French fries. To show the brand’s commitment
to being the preferred QSR restaurant for French fries, select BURGER
KING®restaurants will be operating as FRIES KING^SM restaurants in Los
Angeles, Chicago and Miami.

Known for the iconic WHOPPER® sandwich, the restaurants will continue to serve
BURGER KING® menu items. Additionally, the BURGER KING®website and social
channels have all incorporated the FRIES KING^SM logo to support the
experiential activation. Exclusive FRIES KING^SM content will be available on
www.facebook.com/BurgerKing.

Burger King has also partnered with iconic co-designers Dana Veraldi and Kevin
Tekinel of DeerDana to create a limited edition FRIES KING^SM t-shirt sold
exclusively at American Two Shot in New York with proceeds benefiting the
BURGER KING McLAMORE^SM Foundation. The limited edition t-shirt features the
FRIES KING^SM logo and adage, “happier than a bird with a French fry.”

Follow the FRIES KING^SM conversation at #FriesKing, @BurgerKing, #Satisfried
and #WTFF.

^140% less fat than McDonald’s® French Fries – 11.2 g vs. 6.3 g per 70 g
serving.

^230% fewer calories than McDonald’s® French Fries – 226.8 calories vs. 150.5
calories per 70 g serving.

About Burger King Worldwide

Founded in 1954, BURGER KING^® (NYSE: BKW) is the second largest fast food
hamburger chain in the world. The original HOME OF THE WHOPPER^®, the BURGER
KING^® system operates in over 13,000 locations serving more than 11 million
guests daily in 89 countries and territories worldwide. Approximately 99
percent of BURGER KING^® restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in business
for decades. To learn more about Burger King Worldwide, please visit the
company's website at www.bk.com or follow us on Facebook and Twitter.

Contact:

ALISON BROD PUBLIC RELATIONS
Brooke Scher Mogan, 212-230-1800
brooke@alisonbrodpr.com
bk@alisonbrodpr.com
 
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