Pratt Institute And Hennessy V.S Challenge Students To Create New Work
Inspired By Pushing Limits Of Their Potential
Finalists' Work Honored with Special Exhibition During Art Basel Miami
NEW YORK, Oct. 3, 2013
NEW YORK, Oct. 3, 2013 /PRNewswire/ --Pratt Institute, a global leader in
higher education, has partnered with Hennessy V.S, the number one selling
Cognac in the world with its own history of excellence, in a competition that
challenged nine art and design graduate students to explore the universal
theme, and Hennessy's mantra, "Never Stop. Never Settle." The competition,
judged by representatives from Pratt and Hennessy, will culminate with an
exhibition featuring the three top works at the Epic Hotel during Art Basel
Miami Beach. Student artwork will also be showcased on the Hennessy website
and social channels, providing students with exposure through the company's
"The Hennessy challenge provided our students with the opportunity
toredefinetheir creative process," saidJeff Bellantoni, faculty advisor and
graduatecommunications design chair, Pratt Institute."When academic
institutions and corporations collaborate, students can benefit from having a
springboard to experiment. Students from different backgroundsand disciplines
took advantage of this unique opportunity and fully immersed themselves in a
collaborativeexchange--one that sparked an innovative range of new work," he
The challenge started in June when Bellantoni invited participants from
photography, jewelry, film/video, and communications design to develop a piece
of art inspired by their "Wild Rabbit," a constant pursuit of their creative
potential. The judging panel reviewed the students' final projects and
selected Andre De Castro (M.F.A. Graphic Design, '13) as the winner. He was
awarded a cash prize and a trip to Art Basel Miami Beach in December.
De Castro's winning project began with reaching out via social media to young
people from countries experiencing political or cultural change. He asked each
person to choose an object, place, individual, and color that best represented
their feelings. The final work, a vibrant series of silk-screened portraits
called Project Movements, gives voice to a group of people who are trying to
make a difference in the world.
"The partnership between Pratt and Hennessy is very natural because both
institutions share a passion for pushing the limits of individual potential,"
said Rodney Williams, Senior Vice President, Hennessy. "It is a privilege to
provide the next generation of talented artists an international platform to
showcase and share their unique abilities."
The competition—the second annual—builds on a relationship between Pratt and
Hennessy that began in 2012. Mike Cook (B.F.A. Communications Design '12) won
the inaugural challenge by creating his first-ever mixed media piece marrying
stop motion and live action video with sculpture. He continues to explore
multi-media practices in his professional career at a New York design studio.
About Pratt Institute:
Founded in 1887, Pratt Institute is a global leader in higher education
dedicated to preparing its 4,700 undergraduate and graduate students for
successful careers in art, design, architecture, information and library
science, and liberal arts and sciences. Located in a cultural hub with
historic campuses in Brooklyn and Manhattan, Pratt is a living lab of craft
and creativity with an esteemed faculty of accomplished professionals and
scholars who challenge their talented students to transform their passion into
Hennessy is imported and distributed in the U.S. by Moet Hennessy USA, Inc.
and is produced by Jas Hennessy & Co., a subsidiary of LVMH Moet Hennessy
Louis Vuitton S.A. Hennessy distills, ages and blends a full range of marques,
including Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Paradis and
SOURCE Hennessy V.S; Pratt Institute
Contact: Amy Aronoff for Pratt Institute at email@example.com or 718.636.3554;
or Mohammed Dieye for Hennessy at firstname.lastname@example.org or 212-798-9525
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