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Teva Opens First Retail Store



                        Teva Opens First Retail Store

Orlando, Florida store offers unique shopping experience focused on the
adventure lifestyle

PR Newswire

GOLETA, Calif., Oct. 3, 2013

GOLETA, Calif., Oct. 3, 2013 /PRNewswire/ -- Teva® (a division of Deckers
Outdoor Corporation NASDAQ: DECK) , makers of the original sport sandal and
outdoor footwear for the adventurous life, will open doors to its first retail
store this week in Orlando, Florida. Located at the Orlando Premium Outlets at
Vineland Avenue, the Teva store will showcase a complete selection of footwear
for travel and everyday adventure, from sandals and trail shoes to sneakers,
boots, and water shoes. Reflecting Teva's commitment to the outdoor lifestyle,
the space blends modern design with natural materials to create an immersive
experience with an outdoor aesthetic.

(Photo: http://photos.prnewswire.com/prnh/20131003/LA91347)

(Logo: http://photos.prnewswire.com/prnh/20121116/LA14837LOGO)

The store's interior will include real consumer and ambassador stories
throughout the space to share inspiration from Teva's brand promise of "Live
Better Stories", as well as interactive displays and areas dedicated to
customer gatherings. Upcoming events will include video screenings, outdoor
excursions, and workshops, all centered on the inspiration to find adventure
in everyday life.

"Our goal is to have the store act as a platform for sharing the Teva
lifestyle," said Jason Bertoli, retail marketing manager at Teva. "This
includes having customers share their stories with us, but is also about using
the retail store as a catalyst for outdoor adventure. This comes to life
in-store with staff recommendations, suggested local activities, organized
excursions, and other engaging events, all with the goal of making adventure
as accessible as possible for the community and Teva fans that visit Orlando
from around the world."

Visitors to the store during the opening weekend – from 10 AM Thursday,
October 3^rd, through 9 PM Sunday, October 6^th, will receive a free Teva hat
just for visiting the new location (while supplies last).

"Orlando has a consistent warm weather climate, a travel-savvy community, and
is home to one of the brand's key tradeshows, Surf Expo," says Erika Brakken,
Marketing Director at Teva. "As a brand born on the water, it's a natural
place for Teva to introduce a retail experience. Florida's relaxed and casual
environment mirrors our brand really well and we're excited to share a
complete view of the Teva line with the local community - not to mention the
millions that visit this area each year."

Store Location & Hours:
8225 Vineland Avenue, Space 2091 
Orlando, FL 32821
Monday - Saturday:  10am – 11pm
Sunday:  10am – 9pm

About Teva®
Facilitating outdoor adventures worldwide since 1984, Teva is a division of
Deckers Outdoor Corporation and is headquartered in Goleta, California.
Creator of the original sport sandal, the brand continues to be driven by
performance innovation and clean, modern design. What started out as
whitewater product has evolved into a full arrangement of performance and
lifestyle footwear ready for use in the water or on the trails of the great
outdoors. Teva is inspired by the stories of great adventures and strives to
inspire its consumers to Live Better Stories. The company's products are sold
in over 40 countries worldwide in a wide range of distribution channels. For
more information on Teva, please visit http://www.teva.com or join us on our
Facebook, Instagram, Twitter or YouTube channels.

About Deckers Outdoor Corporation
Deckers Outdoor Corporation (NASDAQ: DECK) strives to be a premiere lifestyle
marketer that builds niche brands into global market leaders by designing and
marketing innovative, functional and fashion-oriented footwear developed for
both high performance outdoor activities and everyday casual lifestyle use. 
UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO® and HOKA ONE ONE® are
registered trademarks of Deckers Outdoor Corporation.  For more information,
visit www.deckers.com.

SOURCE Teva

Website: http://www.teva.com
Contact: Jaime Eschette, Teva PR Manager, jeschette@teva.com
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