Sustainability Must Stand On Its Own Two Feet, Solidia Technologies CEO Tells Cement Leaders at CSI Annual Forum

  Sustainability Must Stand On Its Own Two Feet, Solidia Technologies CEO
  Tells Cement Leaders at CSI Annual Forum

   Added value must accompany smaller footprint for sustainability to sell,
contends CEO; Solidia showcased as leading innovator by Cement Sustainability
                                  Initiative

Business Wire

VANCOUVER, Canada -- October 3, 2013

“Sustainability must stand on its own two feet,” declared Solidia
Technologies® CEO Tom Schuler during a panel presentation at the annual forum
of the WBCSD Cement Sustainability Initiative (CSI). CSI invited Schuler to
speak on new sustainable technologies and the challenges of introducing
innovation and to present Solidia’s technology that reduces the carbon
footprint of cement and concrete products up to 70 percent.

Addressing the resistance to adopting innovation in a conservative industry,
Schuler explained, “Sustainability is about competitiveness. Companies that
don’t adopt sustainable technologies will struggle to compete, but those
technologies must help generate profits—without relying on grants or carbon
credits.”

Cement, the critical binding element in concrete, is the world’s second
largest emitter of greenhouse gas, responsible for approximately five to seven
percent of global emissions. “A sustainable cement that has a smaller
footprint but that doesn’t add value for concrete customers won’t get readily
adopted,” explained Schuler. “Concrete manufacturers do not feel they have a
CO₂ problem, so sustainable technologies must offer higher value.”

One of the largest sustainability programs ever undertaken by a single sector,
CSI comprises 24 cement producers with operations in more than 100 countries
representing 30 percent of the world’s cement production. Held this week in
Vancouver and co-hosted by HeidelbergCement, Lafarge, and the Cement
Association of Canada, the 7^th annual forum convened industry leaders,
government officials, entrepreneurs and researchers to explore trends in
building materials and facilitate adoption of sustainability elements in
construction.

Solidia’s patented technologies cure concrete with carbon dioxide instead of
water and use a sustainable cement as binder, reducing the carbon footprint of
concrete, lowering production costs, and enhancing performance. Solidia has
three products ready for commercial adoption and five under development.
Solidia Concrete™ offers broader application choices in durability, strength,
material reduction, and casting over products made with Ordinary Portland
Cement, while using the same raw materials and equipment but less water,
energy and time.

Follow Solidia Technologies at www.solidiatech.com and on LinkedIn and
Twitter: @SolidiaCO2.

Contact:

YUI+Company, Inc.
Ellen Yui
o: 301-270-8571
m: 301-332-4135
ellenyui@yuico.com
 
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