comScore to Present Insights about the Omnichannel Shopper at Money2020
New Insights about the Customer's Multi-Platform Path to Purchase will Help
Retailers and Marketers Understand How to Optimize the Customer Experience and
RESTON, Va., Oct. 3, 2013
RESTON, Va., Oct. 3, 2013 /PRNewswire/ --comScore, Inc. (NASDAQ: SCOR), a
leader in measuring the digital world, today announced that Kevin Levitt,
Senior Vice President of comScore Financial Services, will present at
Money2020 in Las Vegas, NV on Monday, October 7, 2013 at 9:05 a.m. ET. The
presentation, "The Multi-Screen Path to Purchasing," will provide unique
insights into the omnichannel consumer's multi-device path to purchasing,
helping retailers better understand how, when and on what device consumers are
researching or purchasing products in order to optimize customer experiences
and drive sales.
Nearly half of digital time spent on retail properties now occurs via
smartphones and tablets, and one in 10 retail e-commerce dollars is now spent
via a mobile device, totaling $4.7 billion in Q2 2013 alone. "With 67 percent
of consumers saying that they have started shopping on one device but
completed the purchase elsewhere, retailers and marketers must develop
strategies for reaching consumers that are both consistent and complementary
across devices," said Levitt. "While a 'one size fits all' strategy may not
apply, creating a streamlined shopping experience for consumers will be a key
component of success in today's digital world."
The presentation will take place at the Aria Resort & Casino in Juniper 2,
Level 3. For those unable to attend in person, real-time Twitter updates from
both the presentation and the conference will be available via @comScoreFS.
Money2020 brings together the worldwide community of innovators--including
payments, financial services, retail, mobile, marketing services, data and
technology--that is profoundly changing how consumers and businesses manage,
spend and borrow money. Money2020 will be held on Oct. 6-10, 2013 at the Aria
in Las Vegas, and is on track for 4,000 attendees, including 300+ CEOs, from
more than 1,500 companies and 50 countries. For more information visit
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and
analytics, delivering insights on web, mobile and TV consumer behavior that
enable clients to maximize the value of their digital investments. For more
information, please visit www.comscore.com/companyinfo.
SOURCE comScore, Inc.
Contact: Kate Dreyer, comScore, Inc., (571) 306-6447, firstname.lastname@example.org
Press spacebar to pause and continue. Press esc to stop.