SONIC’s 2013 Lifetime Service Award Presented to Two Long-Time Partners

  SONIC’s 2013 Lifetime Service Award Presented to Two Long-Time Partners

S&S Promotions, Inc. and Charlie Haywood of Dr Pepper Snapple Group Recognized

Business Wire

OKLAHOMA CITY -- October 3, 2013

SONIC® Drive-In (NASDAQ: SONC), the nation’s largest chain of drive-in
restaurants, presented Lifetime Service Awards to S&S Promotions, Inc. and
Charlie Haywood, director of sales - food fountain service of Dr Pepper
Snapple Group at the 2013 SONIC Convention last month in San Diego. The
Lifetime Service Award winners are those that have made a significant
investment not only in the SONIC brand but also in SONIC people. This award
was given to S&S Promotions, Inc. because of its ability to change and evolve
from a screen printing company to a digital company to an idea company, making
it an ideal SONIC partner. Charlie Haywood received the award for his
long-time dedication to the SONIC brand and his legendary focus on service.

From left to right: Clifford Hudson, chairman, chief executive officer and
president of Sonic Corp.; ...

From left to right: Clifford Hudson, chairman, chief executive officer and
president of Sonic Corp.; Stephen Saak, chief executive officer and founder of
S&S Promotions, Inc.; Sandi Stapleton, project manager customer service of S&S
Promotions, Inc.; Scott Rider, president of S&S Promotions, Inc. and Omar
Janjua, chief restaurant operations officer at SONIC. (Photo: Business Wire)

“The S&S Promotions team and Charlie Haywood are exemplary partners to SONIC,
and each deserve this award for always going above and beyond to not only
meet, but exceed our expectations,” said Jim Lebs, vice president, supply
chain for Sonic Corp. “Our partners at S&S took the initiative to improve our
menu production process, resulting in a streamlined menu ordering system that
benefits our franchisees and drive-ins immensely. Charlie spearheaded the DR
PEPPER SONIC Games, which is an incredible training tool and motivator for our
SONIC crews across the nation. Their passion for our business is why we’ve
worked with them for over 20 years each, and we will continue to value them as
part of the SONIC family.”

Sharing a home base with SONIC in Oklahoma City, S&S Promotions, Inc. has been
in the business for 41 years and has worked with SONIC for almost 20 years. It
received the Metro 50 Award from the Greater Oklahoma City Chamber as one of
Oklahoma City’s fastest growing companies for six consecutive years, and was
recognized as one of the 100 fastest growing inter-city businesses in the
nation for three consecutive years by Inc. Magazine. The people of S&S
Promotions, Inc. see themselves as a printing solution company, with fresh
thinking, an investment in people and a passion for providing excellent
customer service.

“We consider it to be a great privilege to support the SONIC brand,” said
Stephen Saak, chief executive officer and founder of S&S Promotions, Inc.
“After years of working with SONIC and its franchisees, it’s more than
business now. It’s about the relationships we’ve built, and will continue to
build in the years to come.”

Charlie Haywood has worked for the Dr Pepper brand for over 30 years, rising
through the ranks to his current position as director of sales - food fountain
service. He has devoted over 20 years to the SONIC brand, offering exemplary
service and bringing unique partnership opportunities, like the DR PEPPER
SONIC Games, an annual nationwide contest that judges each drive-in crew based
on their knowledge of the brand and their job performance. This program
increases employee retention and enthusiasm, and is beloved within the SONIC
community.

“It has been a pleasure to work with SONIC for the last 20 years,” said
Charlie Haywood. “SONIC and Dr Pepper are great brands, and the partnership
that has formed between them is something I am very proud of. I am honored by
this award.”

About SONIC, America’s Drive-In

SONIC®, America's Drive-In®, is the nation's largest chain of drive-in
restaurants with more than 3,500 drive-ins serving approximately 3 million
customers every day. Over the past 60 years, SONIC has delighted guests with
signature menu items, more than 1 million drink combinations, friendly service
by iconic Carhops and ongoing support of education through its award-winning
Limeades for Learning® program. SONIC received top honors as America’s “#1
burger quick service restaurant” in the 2013 Temkin Experience Ratings report.
For more information about Sonic Corp. (NASDAQ/NM: SONC) and its subsidiaries,
please visit sonicdrivein.com. Customers can also connect with SONIC at
facebook.com/sonicdrivein or on Twitter @sonicdrive_in.

About S&S Promotions, Inc.

S&S is a provider of point-of-purchase displays and signage for national and
international companies for over 40 years. Centrally located in Oklahoma City,
we emphasize dependable quality service and products, at competitive pricing.
With every job, our goal is to build a relationship with the companies we
serve that goes beyond what we produce.

Our staff, facilities and capabilities are second to none, and have earned
numerous advertising, printing and industry awards. Most notably, we have been
recognized with the OKC Metro 50 six years in a row, and the Inc. Magazine
Inner City 100 distinction three years in a row.

At S&S Promotions, it's our clients that challenge us to stay on the leading
edge. Using our creativity, technology and experience, we can deliver ideas
and images that communicate, motivate and sell.

SONC-G

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Contact:

For SONIC® Drive-In
Madison LaRoche, 512-542-2842
madison.laroche@cohnwolfe.com
 
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