Blue Cross and Blue Shield of Alabama Expands Partnership with Healthways to Offer SilverSneakers® Fitness Program to C Plus℠

  Blue Cross and Blue Shield of Alabama Expands Partnership with Healthways to
  Offer SilverSneakers® Fitness Program to C Plus℠ Members

Business Wire

BIRMINGHAM, Ala. & NASHVILLE, Tenn. -- October 3, 2013

As part of its mission to provide quality healthcare, Blue Cross and Blue
Shield of Alabama announced today it will expand its partnership with
well-being improvement leader Healthways (NASDAQ: HWAY) to offer the
award-winning SilverSneakers^® Fitness Program to its C Plus^SM Medicare
Select members beginning January 2014.

SilverSneakers is the nation’s leading exercise program designed exclusively
for older adults. Blue Cross began offering the program to Medicare Advantage
members in January 2013. With the expanded agreement, SilverSneakers will now
be available to Blue Cross’ Medicare Select members in Alabama.

“Our company is consistently looking for engaging health and wellness
resources to provide our members that will help them lead longer, healthier
lives. Expanding our partnership with Healthways allows us to offer our C Plus
members more opportunities for increased exercise that specifically meets
their needs,” says Dr. Dow Briggs, Senior Vice President, Business Operations
of Blue Cross and Blue Shield of Alabama.

Using proven methodologies based upon more than 20 years of science and
outcomes, the SilverSneakers Fitness Program increases physical activity in
older adults, resulting in higher well-being and lower health care costs.
Strength training is recommended as part of a comprehensive physical activity
program among older adults and may help to improve balance and decrease risk
of falls.^1 SilverSneakers engages participants in frequent strength training,
aerobic, and flexibility exercise through access to a variety of venues and
programming that, incorporating social experiences, is designed specifically
for older adults.

“By extending the SilverSneakers Fitness Program to their Medicare Select
members, Blue Cross continues to affirm that physical activity matters for
older adults in the state of Alabama,” said Ben R. Leedle, Jr., Healthways
president and chief executive officer. “In doing so, Blue Cross is
demonstrating its longstanding commitment to advancing the health and
well-being of its members by providing access to a user-friendly, proven
program that provides a unique combination of physical fitness and social

The SilverSneakers Fitness Program was founded in 1992 and serves more than 10
million eligible members. The Healthways fitness center network offers
convenient access to more than 15,000 participating fitness and wellness
facilities nationwide.

About Blue Cross and Blue Shield of Alabama

Blue Cross and Blue Shield of Alabama has insured Alabamians for over 77
years. Blue Cross offers coverage plans to corporations, individuals and the
senior market. For more information about Blue Cross, visit

About Healthways

Healthways (NASDAQ: HWAY) is the largest independent global provider of
well-being improvement solutions. Dedicated to creating a healthier world one
person at a time, the Company uses the science of behavior change to produce
and measure positive change in well-being for our customers, which include
employers, integrated health systems, hospitals, physicians, health plans,
communities and government entities. We provide highly specific and
personalized support for each individual and their team of experts to optimize
each participant’s health and productivity and to reduce health-related costs.
Results are achieved by addressing longitudinal health risks and care needs of
everyone in a given population. The Company has scaled its proprietary
technology infrastructure and delivery capabilities developed over 30 years
and now serves approximately 45 million people on four continents. Learn more
at or

The SilverSneakers^® Fitness Program is provided by Healthways, Inc., an
independent company. Blue Cross and Blue Shield of Alabama is an independent
licensee of the Blue Cross and Blue Shield Association.

^1 Federal Interagency Forum on Aging-Related Statistics. Older Americans
2012: Key Indicators of Well-Being. Washington, DC: U.S. Government Printing
Office. June 2012.

Photos/Multimedia Gallery Available:



Blue Cross and Blue Shield of Alabama
Koko Mackin, 205-220-2713
Chip Wochomurka, 615-614-4493
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