Funding Profiles Announces Its Participation in SAP Startup Focus Program; Delivering the Funding Profile Generator Leveraging

  Funding Profiles Announces Its Participation in SAP Startup Focus Program;
  Delivering the Funding Profile Generator Leveraging SAP HANA to Provide Next
  Generation Business Intelligence for Finance and Strategy

Business Wire

SUNNYVALE, Calif. -- October 3, 2013

Funding Profiles, a provider of Business Intelligence software for Finance and
Strategy departments in large enterprises, today announced that it has joined
the SAP® Startup Focus program. Through this engagement, the Funding Profile
Generator™ will leverage the SAP HANA® database so executive leaders can
visualize strategy in real time. As a result, enterprises will be able to gain
actionable insight into their strategic plans and bridge their long range
plans with their operating budgets.

SAP HANA enables businesses to make smarter, faster decisions through
real-time analysis and reporting combined with dramatically accelerated
business processes. Funding Profiles joined the SAP Startup Focus program to
benefit from significant performance improvement for the Funding Profile

“We are looking forward to taking part in SAP’s Startup Focus program and
associated events,” said Rahul Argade, Chief Technology Officer, Funding
Profiles. “More importantly, our missions are complementary. This program will
allow Funding Profiles to find more effective ways to leverage SAP technology
in our FP&A enterprise software platform – the FP Generator product and in our
emerging predictive analytics engine, FP Autosense.”

Funding Profiles is part of the SAP Startup Focus program, which supports
startups in developing new applications on SAP HANA. SAP’s database platform
streamlines analytics, planning and predictive and sentiment assessments to
allow business to operate in real-time. The SAP Startup Focus program is an
accelerator for big data, predictive and real-time analytics startups. More
than 650 startups are participating in the program to-date that have developed
distinct SAP HANA-based use-cases from gaming to retail to finance and

The Funding Profile Generator™, the company’s flagship software application,
helps FP&A organizations express the results of their work – consolidation,
reporting, forecasting, planning, variance explanation, guidance, modeling,
etc. – in visual, strategic terms. Enterprise FP&A customers can quickly
process relevant data into working financial models, rendering strategic
insights clearer and faster. The result is Strategy Visualized™.

About Funding Profiles

Funding Profiles makes solutions for finance departments that want to
contribute to an enterprise's strategy beyond just numbers. Funding Profiles’
solutions integrate with existing business applications and data sources to
continuously translate traditional financial metrics into the language of
business strategy. Using solutions from Funding Profiles, finance teams can
express plans, targets, actuals, forecasts, or scenarios in strategic
perspectives any business leader can appreciate. Funding Profiles is based in
Sunnyvale, California, and has locations in Seattle, Philadelphia, and
Washington D.C.

SAP, SAP HANA, and all SAP logos are trademarks or registered trademarks of
SAP AG in Germany and in several other countries. All other product and
service names mentioned are the trademarks of their respective companies.


Funding Profiles
Scott Gripenstraw, 408-498-5840 x 104
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