Intrexon Establishes "Living Arts" Company, BioPop, to Create Consumer
Products Inspired by Nature and Made Possible through Science
BioPop's "LIVA" Art Concept Harnesses Bio-Palette of Living Organisms
GERMANTOWN, Md. and CARLSBAD, Calif., Oct. 2, 2013
GERMANTOWN, Md. and CARLSBAD, Calif., Oct. 2, 2013 /PRNewswire/ --Intrexon
Corporation (NYSE: XON), a leader in synthetic biology, announced today the
formation of a new "Living Arts" subsidiary called Biological & Popular
Culture, Inc. (BioPop).
BioPop's team of innovative scientists and creative designers, enabled by the
synthetic biology engineering technology of Intrexon, aims to create new
bio-diverse products like those found in nature. The company plans to utilize
the promise of synthetic biology in the field of fine and decorative arts,
accessories, toys and unique novelties. The embedded concept is "living art."
To accelerate development of new concepts Intrexon acquired a controlling
equity stake in Yonder Biology, now renamed BioPop, although its principals
remain significant equity owners. Yonder's co-founder, Andy Bass, has been
named BioPop's Chief Executive Officer.
"BioPop will use living organisms as bio-palettes that live, grow and respond
to stimuli," Bass said. "Imagine an art piece that 'paints' itself; a living,
renewable ambient light source that operates on sunlight, water and nutrients,
instead of batteries or electricity. We'll use the same technology to create
toys that inspire children through novel uses of nature – combining
innovation, entertainment and imagination."
"BioPop aims to evolve the traditional biotechnology industry paradigm that
focuses on healthcare and therapeutics. We are transforming biotechnology to
exist in people's everyday lives. The consumer market is large with diverse
interests that will play a vibrant role in biotech's future," Bass concluded.
Andy and his team were the creators of Dino Pet^™, the world's first living,
bioluminescent pet made from nature and produced a digital art piece entitled,
"A Complete Genome in Time," now on display at the Smithsonian National Museum
of Natural History. The critically-acclaimed DNA art displays an entire human
genome in the dimension of time, streaming 100 nucleotides per second (A's,
C's, G's and T's). It will take one-year to display all 3.2 billion
nucleotides within the human genome, yet all of this data fits inside a human
BioPop's latest innovative concept is "LIVA," a living art bio-painting that
grows into a full portrait. See rendering depicted below:
(Photo: http://photos.prnewswire.com/prnh/20131002/NY90534 )
Randal J. Kirk, Chairman and Chief Executive Officer of Intrexon, said, "While
Intrexon continues its work to provide solutions to important problems in
Health, Food, Energy and Environment, we created, in partnership with Andy
Bass and his team, a separate company to focus on groundbreaking consumer
products rooted in synthetic biology. Initial applications will focus on
decorative and fine arts – even toys, both of which represent virtually
unlimited potential. Through this start up venture we will relish the
opportunity to innovate, collaborate and imagine in order to engage directly
with consumers. We expect to learn much from them as we do so."
Kirk continued, "I have known Andy Bass and Dean Sauer of Yonder for a few
years and had become a big fan of their efforts to popularize the intersection
of biological science and art. "Biological & Popular Culture" has been a
favorite meme of mine for fifteen years, and at this time the stars aligned to
permit us to combine visionary young entrepreneurs with Intrexon's
technology. The entity will be a vehicle to generate new categories of
About Intrexon Corporation
Intrexon Corporation (NYSE: XON) is a leader in synthetic biology focused on
collaborating with companies in Health, Food, Energy and the Environment to
create biologically-based products that improve the quality of life and the
health of the planet. Through the company's proprietary UltraVector^®
platform, Intrexon provides its partners with industrial-scale design and
development of complex biological systems. The UltraVector^® platform
delivers unprecedented control over the quality, function, and performance of
living cells. We call our synthetic biology approach and integrated
technologies Better DNA^®, and we invite you to discover more at www.dna.com.
Biological & Popular Culture, Inc. (BioPop), a Delaware Corporation, is a
majority owned subsidiary of Intrexon Corporation (NYSE: XON). All membership
interests of Yonder, LLC have been converted to BioPop equity.
BioPop has a passion for science, art and design. Our work can be seen in the
Smithsonian National Museum of Natural History and in homes and offices around
the world. BioPop is focused on developing "living art" concepts that fuel
the imagination, provide new answers for the way we live, and enlighten our
understanding of the relationship between nature, science and humanity.
Safe Harbor Statement
Some of the statements made in this press release are forward-looking
statements. These forward-looking statements are based upon our current
expectations and projections about future events and generally relate to our
plans, objectives and expectations for the development of our business.
Although management believes that the plans and objectives reflected in or
suggested by these forward-looking statements are reasonable, all
forward-looking statements involve risks and uncertainties and actual future
results may be materially different from the plans, objectives and
expectations expressed in this press release.
For more information contact:
Tel: +1 760-515-9246
Vice President, Corporate Communications
Tel: +1 323-842-7779
SOURCE Intrexon Corporation
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