Colgate Total® Launches "Watch Your Mouth!" Campaign in Collaboration with the American Diabetes Association®

Colgate Total® Launches "Watch Your Mouth!" Campaign in Collaboration with the
                        American Diabetes Association®

Panel of Health and Wellness Experts Provide Oral Health Education and Tips to
the Nearly 26 Million Americans Living with Diabetes

PR Newswire

NEW YORK, Oct. 2, 2013

NEW YORK, Oct. 2, 2013 /PRNewswire/ --In support of October's National Dental
Hygiene Month and American Diabetes Month in November, Colgate Total^® has
launched "Watch Your Mouth!", a new campaign to help raise awareness about
the often overlooked link between oral health and diabetes. A recent survey
conducted by Harris Interactive on behalf of Colgate Total^® confirmed
consumers' lack of knowledge concerning the various health issues associated
with diabetes. The survey found the following:

  oMore than one third of all respondents (36%) revealed they were not aware
    of the link between diabetes and oral health and were less likely to
    associate oral health issues with diabetes than almost all other health
    conditions related to diabetes^1.
  oMore than half (54%) reported one or more symptoms of gum disease^2 – yet
    67% did not discuss their oral health with their doctor^3.

According to the Centers for Disease Control and Prevention, people with
diabetes are twice as likely to develop gum disease^4. Studies have shown
high blood glucose levels make it harder for the body to heal from oral
infections, and uncontrolled diabetes can make treating gum disease more

To better equip diabetes patients and their families with the resources they
need to take care of their smiles, the Colgate Total® "Watch Your Mouth!"
campaign has assembled a panel of health and wellness experts to provide
information and helpful tips. The "Watch Your Mouth!" expert panel includes:

  oKarent Sierra, DDS -Miami's premiere celebrity dentist and Colgate
  oDr. Foti Panagakos - Global Director of Scientific Affairs and Research at
  oLurelean B. Gaines, RN, MSN - President, Health Care & Education of the
    American Diabetes Association
  oCatrise Austin, DDS - celebrity cosmetic dentist and Colgate spokesperson

"One simple step I suggest to my patients to help prevent early gum disease is
to be mindful of your brushing. Research shows that brushing twice a day with
a toothpaste like Colgate Total^® can help improve gum health in as little as
four weeks^5," says Karent Sierra, DDS. 

"As the only toothpaste FDA-approved^6 and American Dental
Association-accepted to help prevent gingivitis, which is the most common form
of gum disease, Colgate Total^® is a good choice for people with diabetes,"
said Dr. Foti Panagakos, Global Director of Scientific Affairs and Research at
Colgate-Palmolive. "In a long-standing relationship with the American
Diabetes Association, we hope to create an ongoing dialogue and offer the
resources and tools to help people living with diabetes better manage their
oral health."

To access tips from our panel members and for more information on how to
manage oral health and diabetes, please visit the campaign site at

About Colgate Total^® Toothpaste
Colgate Total^® toothpaste has a formula clinically proven to actively fight
germs for 12 hours. It is the only toothpaste FDA-approved and American Dental
Association-accepted to help prevent gingivitis.^6 Colgate Total^® toothpaste
also is the number-one toothpaste recommended most by dentists and hygienists.
For more information about Colgate Total^® toothpaste, visit

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly
focused on Oral Care, Personal Care, Home Care and Pet Nutrition.
Colgate-Palmolive sells its products in over 200 countries and territories
around the world under such internationally recognized brand names as Colgate,
Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex,
Tom's of Maine, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science
Diet and Hill's Prescription Diet. For more information about
Colgate-Palmolive's global business, visit the Company's web site at To learn more about Colgate's global oral health education
program, Bright Smiles, Bright Futures^®, please visit

About the Survey

The survey was conducted online by Harris Interactive among 657 U.S. adults,
age 18+, who report being diagnosed with type 2 diabetes. The survey sample
includes oversamples of 155 African Americans diagnosed with type 2 diabetes
and 161 Hispanics diagnosed with type 2 diabetes. Data was weighted to be
representative of U.S. adults with type 2 diabetes. Additionally, the
individual racial subcategories of Caucasians, African Americans and Hispanics
with type 2 diabetes were weighted individually to be representative of each
subpopulation within the greater population of all type 2 diabetes patients in
the U.S. The survey was fielded September 5-13, 2012.


^1 Harris Interactive Survey Commissioned by Colgate Total^®. September 2012.
Q910, Page 77, Column A.
^2 Harris Interactive Survey Commissioned by Colgate Total^®. September 2012.
Q825, Page 48, Column A.
^3 Harris Interactive Survey Commissioned by Colgate Total^®. September 2012.
Q701_2, Page 13, Column A.
^4 CDC, 2011 National Diabetes Fact Sheet:
^5 Results improve with continued twice daily use, as shown in 6 month
clinical studies of the general population.Data on file. Colgate Palmolive
^6 Colgate Total® toothpaste is approved through the New Drug Application
process to help prevent plaque, gingivitis, and cavities. Not approved for the
prevention or treatment of serious gum disease or other diseases.

SOURCE Colgate-Palmolive

Contact: Victoria Belinsky, Cohn & Wolfe, 212-798-9845,; Colgate-Palmolive Co.,, 212-310-2670
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