Brandgenuity Takes the Wheel on Winnebago Industries' Licensing Efforts:
"Wherever Winnebago goes, We Go!"
FOREST CITY, Iowa, Oct. 2, 2013
FOREST CITY, Iowa, Oct. 2, 2013 /PRNewswire/ -- Winnebago Industries, Inc.
(NYSE: WGO), a leading United States manufacturer of recreation vehicles,
announced it has selected New York-based licensing agency, Brandgenuity, as
its exclusive licensing agent of record. Brandgenuity will help the iconic
outdoor adventure brand extend into new categories, including camping gear,
apparel, outdoor furniture, and more.
"In the RV industry, we have led the way in quality and innovation for more
than fifty five years," said Chad Reece, Director of Marketing at Winnebago
Industries. "Now we will extend the Winnebago name and our values to a wider
range of products that will help our owners and fans enjoy recreation and the
freedom of life on the road even more." Winnebago Industries conducted an
agency search process which led to partnering with Brandgenuity. Reece added,
"The team at Brandgenuity possesses the necessary expertise and knowledge to
guide us in new directions, and they share our values. We look forward to
jumping on board with them!"
"We are thrilled to be representing Winnebago- one of the great, iconic,
Made-in- America brands!" said Jay Asher, Founding Partner at Brandgenuity.
"The timing couldn't be better, as Americans are now hitting the road and
exploring this beautiful country with greater frequency." Sales of RVs are
expected to continue to grow within the coming years. Asher concluded, "This
is just the type of brand we love to work on—one that lives in people's
hearts, not just in their heads."
Brandgenuity will work with Winnebago Industries to develop well-crafted and
thoughtfully designed licensed products that hold true to the Winnebago name
and encourage people everywhere to embrace the freedom of life on the road.
About Winnebago Industries
Winnebago Industries, Inc., headquartered in Forest City, Iowa, is a leading
United States (U.S.) manufacturer of recreation vehicles (RVs), which are used
primarily in leisure travel and outdoor recreation activities. The Company
builds quality motor homes, travel trailers, fifth wheel products and transit
buses under the Winnebago®, Itasca®, Winnebago Touring Coach™, SunnyBrook® and
Metro™ brand names.
Brandgenuity LLC is a leading independent brand licensing agency based in New
York. The agency was voted Licensing Agency of the Year by a leading industry
publication. Brandgenuity extends famous and iconic brands into new categories
to build awareness and generate incremental revenue. A full suite of licensing
services include strategic licensing planning, prospecting, legal support &
contract negotiation, and retail development and assisting manufacturers in
the strategic acquisition of licenses. The agency's clients include HISTORY
(Swamp People) and A+E Networks (Duck Dynasty), Boppy, Church & Dwight (ARM &
HAMMER, OxiClean), Energizer Personal Care (Banana Boat, Hawaiian Tropic,
Playtex), MGM Studios (Robocop, Vikings, Hercules), The Juilliard School,
Pella, World Poker Tour and FX Network (It's Always Sunny in Philadelphia,
Archer, The League), and Sondra Celli, among others. For more information
please visit us at http://www.brandgenuity.com.
Contact: Rachel Humiston / Brandgenuity LLC
Sheila Davis - 641-585-6803 - firstname.lastname@example.org
SOURCE Winnebago Industries, Inc.
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