Action for Healthy Kids(R) and Kellogg's(R) Give Nearly 100 Schools in 26 States Funds and Support for School Breakfast

Action for Healthy Kids(R) and Kellogg's(R) Give Nearly 100 Schools in 26 
States Funds and Support for School Breakfast 
CHICAGO, IL  -- (Marketwired) -- 10/02/13 --  Action for Healthy
Kids® (AFHK) announced today that, through its School Breakfast for
Healthy Kids program, funded by the Kellogg's ® Share Breakfast ™
campaign, it is providing 95 schools in 26 states with in-school
assistance, technical support and funding to improve their
nutritional environments. 
The $1,500 grants and other assistance will help bolster the schools'
breakfast programs or get them off the ground as part of AFHK's work
with schools around the country to increase student participation in
the national School Breakfast Program. 
"We know that when students skip school breakfast, their overall
cognitive performance suffers. So it's important that all kids get a
nutritious start to each day," explains AFHK CEO Rob Bisceglie.
"That's why our School Breakfast for Healthy Kids program and the
Kellogg's Share Breakfast campaign are so important. Together,
they're providing kids with the nourishment they need to concentrate
in the classroom so they can learn." 
Designated for the 2013-2014 school year, the grants will go to
schools already participating in the national School Breakfast
Program as part of AFHK's and Kellogg's joint commitment to provide
more than one million breakfasts during the school year to kids who
may not get breakfast at home. Through the School Breakfast for
Healthy Kids total nutrition approach, AFHK also will provide the
schools with significant help in the way of school volunteers,
programs, management and policy expertise so that administrators can
create universal breakfast programs or develop alternative breakfast
programs such as Breakfast in the Classroom, Grab and Go and Second
Chance Breakfast, which will ensure that kids don't miss out on that
important first meal of the day. 
"At Kellogg's, we believe that having a nutritious breakfast helps
kids reach their full potential every day, and that every child
should have that chance," says Noel Geoffroy, Kellogg vice president
of marketing, Morning Foods. "That's why we are proud to partner with
Action for Healthy Kids to ensure more children have access to this
important meal each day."  
School Breakfast for Healthy Kids will support schools in Arizona,
California, Colorado, Florida, Georgia, Hawaii, Indiana, Louisiana,
Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri,
Mississippi, Nebraska, New Jersey, Ohio, Oklahoma, Pennsylvania,
South Dakota, Tennessee, Texas, Virginia, Washington and Wisconsin. 
For a complete listing of funded schools in each state, visit:
About Action for Healthy Kids®
Action for Healthy Kids® (AFHK) fights childhood obesity,
undernourishment and physical inactivity by helping schools become
healthier places so kids can live healthier lives. The organization
partners with a legion of dedicated volunteers -- teachers, students,
moms, dads, school wellness experts and more -- from within the ranks
of its 55,000+ constituency to create healthful school changes. After
all, everyone has a part to play in ending the nation's childhood
obesity epidemic. AFHK's programs, tools and resources make it
possible so that many people can. 
AFHK's grassroots efforts are supported by a collaboration of more
than 75 organizations, corporations and government agencies. Working
together, they're giving kids the keys to health and academic success
by meeting them where they are -- in the classroom, in the cafeteria
and on the playground -- with fun physical activity and nutrition
lessons and changes that make it possible for them to eat
nutritiously and play every day. More information is available at, on Facebook at!/
pages/Action-for-Healthy-Kids/267076500068and on Twitter at 
About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the
world through foods and brands that matter. With 2012 sales of $14.2
billion, Kellogg is the world's leading cereal company; second
largest producer of cookies, crackers and savory snacks; and a
leading North American frozen foods company. Every day, our
well-loved brands nourish families so they can flourish and thrive.
These brands include Kellogg's®, Keebler®, Special K®, Pringles®,
Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®,
Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we
believe in the power of breakfast, we focus our philanthropic efforts
global hunger relief through our Breakfasts for Better Daysâ„¢
initiative, providing 1 billion servings of cereal and snacks -- more
than half of which are breakfasts -- to children and families in need
by the end of 2016. To learn more about our responsible business
leadership, foods that delight and how we strive to make a difference
in our communities around the world, visit 
The following files are available for download: 

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Contact information
Lorna Grisby
Communications Manager
Action for Healthy Kids
600 W. Van Buren Street, Suite #720
Chicago, IL 60607
312 878 7672
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