Pandora Announces September 2013 Audience Metrics

  Pandora Announces September 2013 Audience Metrics

Business Wire

OAKLAND, Calif. -- October 2, 2013

Pandora (NYSE:P), the leading internet radio service, announced today new
metrics that were reached in the month of September 2013.

  *Listener hours for Pandora during the month of September 2013 were 1.36
    billion, an increase of 18% from 1.15 billion during the same period last
  *Share of total U.S. radio listening for Pandora in September 2013 was
    7.77%, an increase from 6.53% at the same time last year.
  *Active listeners were 72.7 million at the end of September 2013, an
    increase of 25% from 58.3million during the same time period last year.

Pandora is releasing key audience metrics on a monthly basis to provide the
most current information regarding Pandora's users and usage across platforms.


Pandora(NYSE:P) gives people music and comedy they love anytime, anywhere,
through connected devices. Personalized stations launch instantly with the
input of a single "seed" - a favorite artist, song, or genre. The Music Genome
Project^®, a deeply detailed hand-built musical taxonomy, powers the
personalization of Pandora^® internet radio by using musicological "DNA" and
constant listener feedback to craft personalized stations from a growing
collection of more than one million tracks. Tens of millions of people turn on
Pandora every month to hear music they love.


Will Valentine, 510-842-6996
Pandora Corporate Communications and Public Relations
Dominic Paschel, 510-842-6960
Pandora Corporate Finance and Investor Relations
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