Consumers Check-In With Cisco and Facebook Wi-Fi Offering to Check-Out
Promotions for Their Favorite Local Brands
Evergreen Brick Works and Others Offer Facebook Wi-Fi With Cisco
Connected Mobile Experience (CMX) to Enrich Customer Service
NEW YORK, NY -- (Marketwired) -- 10/02/13 -- Cisco (NASDAQ: CSCO)
today announced a collaboration with Facebook that helps businesses
increase brand recognition and proactively target promotions and
advertisements based on customer preferences and demographics using
Wi-Fi. The Cisco Connected Mobile Experience (CMX) with Facebook
Wi-Fi is currently being piloted by some of the world's most popular
retailers, hotels, restaurants and other public gathering spots. One
example is Bonefish Grill, who is testing this solution in two of its
restaurant locations. This solution, coined CMX for Facebook Wi-Fi,
helps improve the consumer experience, provides a quick and simple
way for consumers to access Wi-Fi by checking in on Facebook, and
gives businesses more opportunities to connect with their customers.
CMX for Facebook Wi-Fi also provides businesses with more likes and
check-ins for their Facebook Page, increasing the demographic data on
their customers, so they can better serve them.
Also announced today is the expansion of the Unified Access portfolio
with the introduction of the Catalyst 3650 access switch designed to
accelerate the convergence of wired and wireless networks and the
Aironet 3700 802.11ac wireless access point for managing
next-generation mobile devices in high density environments. The CMX
for Facebook Wi-Fi solution is built on this Unified Access
architecture. To learn more about the new mobility and switching
products, visit our Enterprise Networks blog.
To learn more details on how Cisco and Facebook are working together,
hear from Sujai Hajela, vice president and general manager, Cisco
Enterprise Networks Group, in his blog post today.
-- Consumer mobile shopping trends from 2013 reveal the immediate
business opportunities for retailers who wish to customize their
service offerings through shoppers' mobile devices. Data shown is from
a 2013 Cisco Customer Experience Report:
-- Half of consumers use a mobile phone when shopping: the
(54 percent) of consumers use mobile phones when shopping in a
-- Shoppers desire for automated shopping tips: two-thirds (65
percent) of global consumers are comfortable receiving retail
advice based on their location through their mobile device. And
many consumers (39 percent) would reveal their personal income in
exchange for more personalized service, discounts and sale
-- Valued monitoring services: consumers want to track sales and
promotions (62 percent), coupons (46 percent), price changes (47
percent), and product availability (45 percent).
-- How CMX for Facebook Wi-Fi Works:
-- Consumers connect to the network of a participating business, open
their browser on any mobile device or laptop, and a Facebook
check-in page appears.
-- After checking in, consumers are directed to the business'
Facebook Page, where they can receive the latest information about
-- Facebook provides aggregated anonymous insights about people's
activity on their Page, including demographics such as age,
gender, and city.
-- Businesses can analyze this data to better understand their
customer's preferences and deliver targeted promotions --
ultimately improving their advertising and marketing campaigns.
-- Driving more check-ins through Facebook Wi-Fi will also increase a
business' brand exposure, by increasing the number of stories
generated about them, and will make businesses more discoverable
in Facebook's Graph Search.
-- The Solution: Technology and Features
-- CMX for Facebook Wi-Fi uses a software connector on the Cisco
Integrated Services Router (ISR) G2 or Aggregation Services Router
(ASR) 1000 routers with UCS blades or the Mobility Services Engine
to enable end-users to connect to the Wi-Fi network and "check-in"
to the venue's Facebook profile.
RSS for Cisco news: http://newsroom.cisco.com/rss-feeds
RSS for Facebook news: http://newsroom.fb.com/
For more information on Cisco's Connected Mobile
Experience solution and new features, visit our blog.
Tags/Keywords: Cisco, Wireless, Mobility, Networking, 802.11ac,
Wi-Fi, BYOD, Facebook, Consumers, Retail, Hospitality, Restaurants,
Enterprise, Service Providers, Unified Access
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