Domino's Pizza® Teams Up with the National Fire Protection Association to Deliver Fire Safety Messages

  Domino's Pizza® Teams Up with the National Fire Protection Association to
                         Deliver Fire Safety Messages

Domino's and NFPA celebrate six years of fire safety success during National
Pizza Month

PR Newswire

ANN ARBOR, Mich., Oct. 2, 2013

ANN ARBOR, Mich., Oct. 2, 2013 /PRNewswire/ --Domino's Pizza (NYSE: DPZ), is
teaming up with the National Fire Protection Association (NFPA) and Sparky the
Fire Dog^®. For the sixth consecutive year, the recognized world leader in
pizza delivery will deliver fire safety messages to homes across the nation.

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During Fire Prevention Week, Oct. 6-12, participating markets in the U.S. will
be delivering important fire safety messages on top of pizza boxes featuring
Sparky the Fire Dog^®. The messages support the theme for the Fire Prevention
Week campaign, "Prevent Kitchen Fires!"

In addition, customers who order from participating Domino's Pizza stores
throughout the U.S. in October may be surprised when their delivery arrives
aboard a fire engine. If all the smoke alarms in the home are working, the
pizza order is free.If a smoke alarm is not working, the firefighters will
replace the batteries or install a fully-functioning fire safety device in the

"As a network of delivery experts, we have a unique opportunity to deliver
vital fire safety messages to help make homes across the country more aware
and, hopefully, a little safer," said Chris Brandon, Domino's Pizza
spokesperson. "We have had a really successful six years partnering with the
NFPA during Fire Prevention Week. It is a program our stores and customers
really enjoy, and one we find important. We look forward to continuing it in
future years."

"Roughly every 85 seconds a home fire is reported in the U.S., according to
NFPA reports," said Lorraine Carli, NFPA vice president of Outreach and
Advocacy. "NFPA and Domino's Pizza are working together to raise awareness
for fire safety during Fire Prevention Week and reminding consumers to take
steps to prevent home fires and to have working smoke alarms."

Kitchen Safety Tips from Domino's and NFPA

  oKeep anything that can catch fire – like oven mitts, wooden utensils and
    food packaging – away from your stovetop.
  oStay in the kitchen while you are frying, grilling or broiling food.
  oIf you leave the kitchen for even a short period of time, turn off the
  oIf you are simmering, baking, roasting, or broiling food, check it
  oRemain home when food is cooking, and use a timer to remind you that you
    are cooking.
  oHave a "kid-free zone" of at least three feet around the stove and areas
    where hot food or drink is prepared or carried.
  oLearn the emergency number for your fire department.
  oPractice your home fire escape drill!
  oIf the smoke alarm sounds, get outside and stay outside. Call the fire
    department from outside the home using a cell or neighbor's phone.

About Domino's Pizza®

Founded in 1960, Domino's Pizza is the recognized world leader in pizza
delivery, with a significant business in carryout pizza. It ranks among the
world's top public restaurant brands with its global enterprise of more than
10,400 stores in over 70 international markets. Domino's had global retail
sales of over $7.4 billion in 2012, comprised of over $3.5 billion in the U.S.
and nearly $3.9 billion internationally. In the second quarter of 2013,
Domino's had global retail sales of over $1.8 billion, comprised of $868
million in the U.S. and $961 million internationally. Its system is largely
made up of franchise owner-operators who accounted for over 96% of the
Domino's Pizza stores as of the second quarter of 2013. The Domino's brand
generates over $2 billion in global digital sales per year. Its emphasis on
new technology has helped drive the introduction of Domino's ordering apps for
Kindle Fire, Android™, iPhone® and Windows Phone 8 – which now cover nearly
95% of the U.S. smartphone market. Continuing its focus on menu enhancement,
Domino's established itself as a player in the pan pizza market with the
launch of its Handmade Pan Pizza, featuring fresh, never-frozen dough, in
October 2012.

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About Fire Prevention Week
NFPA has been the official sponsor of Fire Prevention Week since 1922.
According to the National Archives and Records Administration's Library
Information Center, Fire Prevention Week is the longest running public health
and safety observance on record. The President of the United States has signed
a proclamation proclaiming a national observance during that week every year
since 1925. Visit for more safety information.

About the National Fire Protection Association (NFPA)
NFPA is a worldwide leader in fire, electrical, building and life safety. The
mission of the international nonprofit organization founded in 1896 is to
reduce the worldwide burden of fire and other hazards on the quality of life
by providing and advocating consensus codes and standards, research, training
and education.

SOURCE Domino's Pizza

Contact: Chris Brandon, Domino's Pizza, 734-323-7932 (Mobile),
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