Another Rogers Canadian First Delivers Savvy Shoppers Personalized Offers on Their Smartphone

 Another Rogers Canadian First Delivers Savvy Shoppers Personalized Offers on
                               Their Smartphone

PR Newswire

TORONTO, Oct. 2, 2013

Sears Canada, Pizza Hut Canada and Future Shop among the first retailers to
offer Rogers wireless customers personalized, location-based offers through
Rogers™ Alerts

TORONTO, Oct. 2, 2013 /PRNewswire/ - The days of clipping offers out of
newspapers and local flyers will be long gone as savvy shoppers on the hunt
for deals nearby can now simply turn to their smartphone instead. Rogers
announced today the launch of Rogers™ Alerts, a new location-based mobile
solution that allows Rogers wireless customers to access personalized,
location-based offers from their favourite retailers on their smartphone.

"We know that over half of Canadians are interested in signing up to receive
relevant promotions and product offers on their smartphones, especially when
the store is nearby," said Nyla Ahmad, Vice President of Local Digital,
Rogers. "With Rogers Alerts, we are leveraging the latest technology to
deliver a truly unique proximity-based shopping experience that's personal,
and exclusive to Rogers' wireless customers."

National retailers including Sears Canada, Future Shop, Pizza Hut Canada, A&W,
Second Cup and Rogers Wireless are amongst the first to take advantage of
Rogers Alerts, the first of its kind in the Canadian market. Leveraging highly
advanced and innovative geofencing technology on the Rogers Alerts platform,
retailers have the ability to target consumers in close proximity to their
retail locations with personalized and timely offers.

"Rogers Media already has the country's strongest multiplatform media brands
and has established itself as a powerful large-scale marketing solutions
partner," said Jack Tomik, Chief Sales Officer, Rogers Media. "Now, with
Rogers Alerts, we are leveraging the latest data-driven solutions to create
even greater bottom-line results for our clients - fully harnessing the power
of reaching the right consumer at the right time and place."

Rogers Alerts will further be available to advertising clients as both a
stand-alone and integrated multiplatform buy.

"Through this unique technology, we will engage our tech-savvy customers in a
completely new and personalized way," said John Rocco, Vice President
Marketing: Brand, Media and PR, Sears Canada. "Rogers Alerts allows us to make
our brand more relevant by offering customers personalized deals on their
smartphones that are uniquely relevant to a particular time and place."

Rogers Alerts will be sent to Rogers subscribers who have signed up to receive
offers. When registering, subscribers can customize content preferences so
special offers are prioritized and targeted to their personal shopping and
retail preferences. To celebrate the launch, Rogers wireless customers who
text (SMS) RALERTS to 5050 will receive CAD$5.00 off their next Rogers
Wireless bill^[1].

Retailers and other businesses can create virtual fences called geofences
around physical locations; when a mobile device on the Rogers wireless network
is within the geofenced area, registered subscribers will receive exclusive
and targeted offers via text message (SMS).

Rogers Alerts is powered by technology from Placecast, a leading
location-based marketing and loyalty solutions provider. Through an exclusive
agreement, Rogers will deliver the California-based company's tried-and-tested
platform, ShopAlerts, which has been successfully employed in the United
Kingdom and the United States.

To register for Rogers Alerts, Rogers wireless customers can visit
www.rogersalerts.ca

About Rogers
Rogers Communications is a diversified Canadian communications and media
company. We areCanada'slargest provider of wireless voice and data
communications services and one ofCanada'sleading providers of cable
television, high-speed Internet and telephony. Through Rogers Media we are
engaged in radio and television broadcasting, televised shopping, magazines
and trade publications, sports entertainment, and digital media. We are
publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on
the New York Stock Exchange (NYSE: RCI).

* Source: Research sponsored by SAS and conducted by Leger, The Research
Intelligence Group, May 6 - 11, 2013

[1] Offer details: Receive $5 off on one of your next two Rogers bills as
long as your Rogers Alerts account remains active for at least 30 days.
Limited time offer available to the first 35,000 subscribers who are eligible
Rogers wireless customers only. Offer subject to change without notice.

SOURCE Rogers Communications Inc.

Contact:

Media Contacts:
Stuart Terry, Rogers Communications,stuart.terry@rci.rogers.com, (w)
416.935.2670, (m) 416.554.1144