Put a Play on Pattern for Fall with Lands' End

                Put a Play on Pattern for Fall with Lands' End

Polka Dots Pop-up Everywhere This Season

PR Newswire

DODGEVILLE, Wis., Oct. 2, 2013

DODGEVILLE, Wis., Oct. 2, 2013 /PRNewswire/ -- As fall begins and closets
transition, it is time to layer up, cover up and accessorize; but that doesn't
mean saying goodbye to all of the whimsical fun of summer fashion. Lands' End
(http://www.landsend.com) has curated a collection full of colorful patterns
and playful polka dots in a range of pieces for any style preference or

(Photo: http://photos.prnewswire.com/prnh/20131002/CG90724) 

(Logo: http://photos.prnewswire.com/prnh/20071029/AQM053LOGO)

"When designing for Lands' End, we always like to go back to our classic
roots; polka dots are definitely tried and true," noted Sara Dennis, Lands'
End SVP of Design. "Prints are a trend we are seeing at the macro level but we
wanted to offer simple, classic patterns that would be easy for our customers
to incorporate into their everyday style."

Flirty Hues, Soft to the Touch and Personalized

Whether made with premium Supima® cotton or a lightweight cotton blend, the
Lands' End fall collection offers an array of items in polka-dot prints that
are soft and comfortable to wear. The retailer is also offering the timeless
print in many updated, bright colors to keep it fresh and new for the season.
Select pieces may be monogrammed with an initial or name, making them a
perfect gift or just a personalized print for fall wardrobes.

Lands' End has also made it easy to wear the feminine print, thanks to it
being offered in everything from cardigans, turtlenecks and dresses to
accessory silhouettes. From office to night or a weekend tailgating party,
these key pieces are perfect for layering and can be worn for a variety of

  oTurtlenecks are one of the hottest silhouettes of the fall season. Lands'
    End has put their own twist on this wardrobe staple with the Long-Sleeve
    Fitted Lightweight Cotton Modal Turtleneck in polka dot. $29.00
  oThe Long-Sleeve Print Fine Gauge Supima Cardigan in dots is the perfect
    complement and layering piece for simple fall styles. Throw it on over a
    crisp buttondown paired with jeans for a classic weekend look or over a
    shift dress to look stylish while at work. $79.00
  oWant to go really fun and flirty? Try the Lands' End Short-Sleeve Print
    Fine Gauge Supima Jewelneck Sweater in fun shades of Tidewater Dot or
    Vicuna Heather/Guava Pink Dot, paired with slim-cut jeans for a night out
    with the girls. $59.00
  oTry out polka dots in a silhouette that's sure to turn heads with the Pin
    Straight Pattern Denim Pants. In Bordeaux or Black with light contrasting
    dots, this is a fun and whimsical way to integrate patterns into fall
    looks. $64.00
  oThe Sleeveless Pocket Shirt Dress - in a polka-dot print is a breezy,
    effortless way to show off some pattern power. Layered over tights and
    riding boots with a cotton cardigan, the look is perfect for fall. $79.00
  oWant to integrate dots into a look without making a head-to-toe
    commitment? The Lands' End Dot Scarf comes in a variety of colors and
    looks great layered over solids or stripes. $29.00
  oComplete a fall look with a fashionable and functional Print Coated
    Shopper from Lands' End. In two sizes, it's the perfect tote to go from
    work to the store and back again. Monogram it for a personalized touch.

Visit www.landsend.com to shop these styles and more.

About Lands' End
Lands' End is a classic American lifestyle brand with a passion for quality,
legendary service, real value and a simple two-word promise to stand behind
everything it sells: Guaranteed. Period.® Lands' End delivers timeless style
for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands'
End Shops at Sears and around the world. Lands' End is a proud member of the
Sears Holdings Corporation (NASDAQ: SHLD).

SOURCE Lands' End

Website: http://www.landsend.com
Contact: Michele Casper, Lands' End, 608-935-4633,
michele.casper@landsend.com, @LEprMichele
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