Five iAPPS Powered Websites Honored With 2013 WebAwards by Web Marketing
BURLINGTON, Mass., Oct. 2, 2013 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc.
(Nasdaq:BLIN), The Digital Engagement Company™, today announced that the Web
Marketing Association has named five websites developed by Bridgeline and
powered on the iAPPS platform as winners in the prestigious 17^th Annual
WebAward Competition. The five winning WebAward entries are GTE Financial
(Outstanding Website), RegentAtlantic (Financial Services Standard of
Excellence), Society of General Internal Medicine (Outstanding Website), and
Winchester Hospital (Health Care Standard of Excellence). The award for Small
Business Standard of Excellence was also won for a large, nationally known
Founded by the Web Marketing Association in 1997, the WebAwards is the annual
standards-defining competition that sets industry benchmarks for the best
websites in 96 industry categories submitted by interactive agencies and
website marketing departments in more than 47 countries from around the world.
The goal of the WebAwards is to provide a forum to recognize the people and
organizations responsible for developing some of the most effective websites
on the Internet today and to provide a solid point of reference, significant
and valuable marketing opportunities and feedback to the professionals whose
websites are entered.
Earning an Outstanding Website designation, GTE Financial's website
(gtefinancial.org) puts control into the hands of its marketing department in
order to drive more effective and targeted multi-channel campaigns that are
easier to plan, develop, execute, and adjust on-the-fly. This functionality
delivers GTE's team results in real-time, rather than relying on IT for
changes and after-the-fact analytics reporting.
Winning the Financial Services Standard of Excellence, RegentAtlantic's new
website (regentatlantic.com) is powered and supported by the cutting-edge
features within the iAPPS platform. The deep integration of digital engagement
tools include the ability to publish engaging content with iAPPS Content
Manager, ongoing site improve through suggestive web analytics with iAPPS
Analyzer, and lead generation management with iAPPS Marketier.
The large, national franchise organization website winning in the Small
Business Standard of Excellence is managed on iAPPS ds, the premiere solution
for Franchises and Large Dealer Networks. With iAPPS ds, the franchise
organization is able to execute local marketing initiatives on a
mobile-friendly platform, while also enabling their corporate marketing team
to maintain superior brand control and oversee the distribution of marketing
content to their franchise owner websites.
As an Outstanding Website winner, Society of General Internal Medicine
(SGIM.org) engaged Bridgeline to redevelop its main website and consolidate
and enhance two microsites run by SGIM affiliate groups: the Association of
Chiefs in General Internal Medicine (ACLGIM), and SGIM's Journal of General
Internal Medicine (JGIM). Leveraging iAPPS' out-of-the-box integration with
Perceptive Software Enterprise Search, the new site leverages search component
catalogs natively within the iAPPS framework and indexes all media types.
Lastly, Winchester Hospital (http://www.winchesterhospital.org), winner of the
Health Care Standard of Excellence, worked with Bridgeline to develop a
website that significantly increases patient engagement. On Winchester's new
site, visitors can filter services by type and to highlight key hospital
programs such as outpatient surgery, maternity and women's health. The new
website was also developed to integrate with third-party medical databases.
At Bridgeline, we pride ourselves in being experts in Digital Engagement,"
says Thomas Massie, Bridgeline Chairman and Chief Executive Officer. "Using
the power of the iAPPS platform, we develop unique websites that help
organizations connect with their customers. Each of the websites that were
recognized by the Web Marketing Association represents that concept. We're
honored by the WebAwards and look forward to providing more customers with
similar results in the future."
About the Web Marketing Association
The Web Marketing Association is the producer of the WebAward Competition, and
was founded in 1997 to help set the standard for Internet Marketing and
development. Staffed by volunteers, the organization is made up of Internet
marketing, online advertising, PR, and top web site design professionals who
share an interest in improving the overall quality of online advertising,
internet marketing, and website promotion. Now in its 16th year, the WebAward
program is the longest running annual website award competition dedicated to
naming the best Web sites in 96 industries, while setting the standard of
excellence for all website development.
About Bridgeline Digital
Bridgeline Digital (Nasdaq:BLIN), The Digital Engagement Company™, enables its
customers to maximize the performance of their mission critical websites,
intranets, and online stores. Bridgeline's iAPPS^® platform deeply integrates
Web Content Management, eCommerce, eMarketing, and Web Analytics to help
marketers deliver online experiences that attract, engage and convert their
customers across all digital channels. Bridgeline provides end-to-end Digital
Engagement solutions and boasts an award-winning team of interactive services
professionals. Headquartered in Burlington, Mass., with nine additional
locations throughout the U.S. and an Asia Pacific headquarters in Bangalore,
India, Bridgeline has thousands of customers that range from middle market
organizations to Fortune 1000 companies. To learn more, please visit
www.bridgelinedigital.com or call (800) 603-9936.
CONTACT: Brian Bolton
Bridgeline Digital, Inc.
Senior Vice President, Marketing
Bridgeline Digital, Inc. logo
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