Tempt In-Store Productions to Spotlight Interactive Signage at Shopper
Attendees Visiting Booth #220 Will Be Able to Launch Interactive Experiences
Using Their Smartphone or Tablet
SUSSEX, Wis. -- October 2, 2013
Tempt™ In-Store Productions, a Quad/Graphics company (NYSE: QUAD), will show
retailers and marketers how to turn conventional in-store signage and displays
into multichannel consumer experiences at this year’s Shopper Marketing Expo,
October 8-10 at Chicago’s Navy Pier. Attendees visiting Tempt’s booth #220
will see how shoppers can use their mobile devices to interact with
conventionally printed signs and displays to launch informational product
videos, share via social media, see products in multiple color and model
configurations, receive special in-store offers, and more.
“Interactive signage is a powerful marketing tool for today’s retailers and,
at this year’s Shopper Marketing Expo, attendees will be able to experience,
first-hand, how interactive signage can be used to engage consumers, increase
brand interaction and promote sales in a retail environment,” said Mike
Draver, President of Tempt. “We’ll also demonstrate how we can provide
creative design and measure results to determine what experiences are most
effective at engaging consumers and driving sales.”
Tempt’s booth will resemble a candy store, with large-format signs, product
stands and floor displays “tempting” attendees to launch interactive
experiences using their smartphone or tablet.
Tempt is both an exhibitor and sponsor of the annual event, which is billed as
The World’s Largest Gathering of Shopper Marketing Professionals and targets
retailers and marketers interested in learning about new solutions and
strategies for influencing consumer decision-making on the path to purchase.
Tempt In-Store Productions (www.tempt-ing.com) is a Quad/Graphics (NYSE: QUAD)
company that provides in-store marketing materials and programs for leading
regional, national and international retailers and brand marketers. Through
multiple locations, including global locations, Tempt offers extensive
production expertise and resources to develop attention-getting, sales-driving
shopper marketing programs in conjunction with other Quad/Graphics solutions.
From design and prototype services through large-format printing, finishing
operations and customized kit packing, Tempt works with customers to create
impactful in-store destinations.
Quad/Graphics (NYSE: QUAD), a leading global printer and media channel
integrator, is redefining print in today’s multichannel media world by helping
marketers and publishers capitalize on print’s ability to complement and
connect with other media channels. With consultative ideas, worldwide
capabilities, leading-edge technology and single-source simplicity,
Quad/Graphics has the resources and knowledge to help its clients maximize the
revenue they derive from their marketing spend through channel integration,
and minimize their total cost of production and distribution through a fully
integrated national distribution network. The company provides a diverse range
of print solutions, media solutions and logistics services from multiple
locations throughout North America, Latin America and Europe.
Claire Ho, Director of Corporate Communications, Quad/Graphics
Investor Relations Contact:
Kelly Vanderboom, Vice President and Treasurer, Quad/Graphics
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