Driven By Strong Demand from Travelers Searching for Vacation Destinations, Desti Takes On Google Search

 Driven By Strong Demand from Travelers Searching for Vacation Destinations,
                         Desti Takes On Google Search

Powered by Artificial Intelligence, the Desti Travel Planner Uncovers the Best
Content to Improve Time-Consuming Travel Research.

PR Newswire

PALO ALTO, Calif., Oct. 2, 2013

PALO ALTO, Calif., Oct. 2, 2013 /PRNewswire/ -- Today, Desti, makers of the
smart travel planner, is announcing the launch of Desti Discovery Assistant, a
powerful search capability that automatically finds relevant articles from top
sources about the user's places of interest. Now users can easily discover and
read professional reviews, trip suggestions and tips by top magazines,
newspapers and similar trusted sources. These articles are extremely hard to
discover using Google as they are rarely on the first page results and because
of the incredible investment in search engine marketing and optimization by
online travel agents, who also do content marketing to garner favorable search



Desti's iPad App, launched nationally late July 2013, has been a top-10 travel
app consistently since launch. It is the first smart travel planner to
understand the user in context of their travel needs and suggest the most
relevant accommodations, attractions & activities. Desti uses AI to sift
through thousands of places to find the best matches, and even summarizes
consumer reviews. Now, with the Desti Discovery Assistant embedded in the app,
trusted content about the suggested places is shown alongside the results.

Research is an integral component of planning and booking travel, and most of
this research starts in the search bar. Recent research sponsored by Expedia
Media Solutions shows travelers made 38 visits to travel sites in the weeks
leading up to a booking. In a June 2013 American Express survey, thirty-four
percent of consumers admit that they are overwhelmed by all the travel
information and resources available online. Consumers are clearly not looking
for more information, but more relevant information. Diving into trusted
content and articles about the myriad of travel options helps consumers narrow
down the options and make decisions.

"Researching a trip should be enjoyable and build up the excitement for the
anticipated getaway - not a tedious mind-numbing chore paging through search
results," stated Desti Founder & CEO Nadav Gur. "Search Google for a famous or
popular hotel and you always get the same results – homepage, TripAdvisor, and
a list of travel agencies. Not exactly what you need to make a decision. An
expert's advice, like an article in Conde Nast or Travel+Leisure, is far more
valuable in terms of inspiring you and helping you make a decision. Like an
assistant, we've trained Desti to find this valuable content and distinguish
it from articles generated for content marketing."

"When my husband and I decide to take a road trip to anywhere near or far,
it's always a week-long effort to guess which hotels, motels, restaurants and
activities were worth our time and energy," writes Laura Bee from Milpitas,
CA. "I checked Desti yesterday and so desperately want to take that extended
holiday I so badly need based on how amazingly efficient it runs. Yaozuh!"

With the surge in App Store downloads, more people than ever are using Desti
to plan trips all over the US ranging from weekend outings to long-distance
road trips. Using Desti's smart search, for the first time, travelers can
tailor results to their specific preferences. Desti aggregates information in
various forms from hundreds of sources, and creates a deep knowledge base
about attractions, activities, hotels, B&Bs and other types of accommodations.
Reputable articles are discovered and analyzed through Desti Discovery
Assistant. Over time, Desti learns the traveler's preferences and gets smarter
with each trip planned.

Desti Discovery Assistant is the latest big-data achievement by Desti, whose
semantic search engine has been acquiring and analyzing massive amounts of US
travel data since earlier this year. To make the most personalized suggestions
for each traveler, Desti has analyzed, aggregated and indexed:

1.300,000 North America points-of-interest, from popular to hidden gems
    generated by resolving together over 900,000 places from third-party
2.Over 2.3 million images associated with point-of-interests
3.10 million articles, professional and consumer reviews specific to

Download the new version of Desti for free here:

About Desti
Desti is an intelligent travel planner, currently available on the iPad. An
all-in-one app for travel search, planning and booking, Desti helps you plan
and research vacations and excursions leveraging semantic search technology
and artificial intelligence, packaged into a user-friendly interface. Instead
of sifting through hundreds of search results and reading countless travel
reviews, users can plan a trip holistically -- where to stay, what to do,
where to visit, all beautifully presented and immediately available at the
swipe of a finger for browsing, booking or sharing with friends. That's true
travel nirvana.

Founded in 2011, Desti Inc. is an SRI International spin-off led by
experienced travel entrepreneurs. Desti leverages SRI International's immense
investment in artificial intelligence research and semantic technology. For
decades, SRI International has pioneered technological advancements that are
part of our daily lives, including the mouse, interactive computing, the
Internet and more recently, Siri.

Connect with Desti


Contact: Emily Friedlander,, 650 859 4515
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