ING Group: ING announces rebranding of ING Insurance operations to 'NN'

   ING Group: ING announces rebranding of ING Insurance operations to 'NN'

As previously announced, ING's preparations for the base case plan to divest
the European insurance and investment management businesses through an Initial
Public Offering (IPO) are on track. A transaction is planned for 2014,
depending on market conditions. In this context, ING Insurance announced today
its plans to rebrand in the future as 'NN', a new identity that balances the
heritage and Dutch roots with the requirements of an international and
future-proof brand.

Although the future brand of ING Insurance is announced today, the operational
rebranding process will take time and will only start after ING Insurance has
been successfully brought to the market. In the meantime, the business units
including ING Insurance, ING Investment Management and Nationale-Nederlanden
will continue to operate under their current brands. Today's announcement has
no impact on the branding of ING Bank's operationsor the investment management
businesses that are part of ING U.S., Inc., ING's U.S.-based retirement,
investment and insurance subsidiary which plans to rebrand in the future as
Voya Financial.

Ralph Hamers, CEO of ING Group, said, "ING Insurance progresses well with its
preparations to become a stand-alone company. Today's announcement of the
future brand 'NN' is an important milestone and underscores that we are in the
end phase of the restructuring of ING Group. Through this period of change we
will continue to build strong, sustainable futures for our businesses, while
placing the highest priority on the needs of our customers."

ING's insurance roots date back 170 years. Over the years
Nationale-Nederlanden, ING Investment Management and ING Insurance have built
leading positions in Europe with a strong presence in more than 15 countries.
More than 12,000 employees offer retirement services, insurance, investments
and banking to more than 15 million customers.

Lard Friese, vice-chairman of ING Insurance, said, "We are very pleased to
announce today 'NN' as our future name and brand logo. We are building a new
company that brings together three market-leading European insurance and
investment management brands under one compelling brand. Although NN is a new
brand, it is based on a rich heritage. Because we want to stay close to our
customers in different markets, we will add local business descriptors to the
NN brand in different countries. ING Investment Management will rebrand as NN
Investment Partners. This underscores its distinct business proposition but is
clearly within the same brand family. We believe this is the right way forward
for our company, and for our customers. We are a company for the future: NN."

NOTE FOR EDITORS
Further details on the brand, logo and visual identity of NN can be found at
the brief informative website at www.NN.eu.

Press enquiries                           Investor enquiries
Ingeborg Klunder                          ING Group Investor Relations
+31 20 57 66371                           +31 20 57 66396
Ingeborg.Klunder@ing.com                  Investor.Relations@ing.com
ING PROFILE
ING is a global financial institution of Dutch origin, offering banking,
investments, life insurance and retirement services to meet the needs of a
broad customer base. Going forward, we will concentrate on our position as an
international retail, direct and commercial bank, while creating an optimal
base for an independent future for our insurance and investment management
operations
IMPORTANT LEGAL INFORMATION
Certain of the statements contained herein are not historical facts,
including, without limitation, certain statements made of future expectations
and other forward-looking statements that are based on management's current
views and assumptions and involve known and unknown risks and uncertainties
that could cause actual results, performance or events to differ materially
from those expressed or implied in such statements. Actual results,
performance or events may differ materially from those in such statements due
to, without limitation: (1) changes in general economic conditions, in
particular economic conditions in ING's core markets, (2) changes in
performance of financial markets, including developing markets, (3)
consequences of a potential (partial) break-up of the euro, (4) the
implementation of ING's restructuring plan to separate banking and insurance
operations, (5) changes in the availability of, and costs associated with,
sources of liquidity such as interbank funding, as well as conditions in the
credit markets generally, including changes in borrower and counterparty
creditworthiness, (6) the frequency and severity of insured loss events, (7)
changes affecting mortality and morbidity levels and trends, (8) changes
affecting persistency levels, (9) changes affecting interest rate levels, (10)
changes affecting currency exchange rates, (11) changes in investor, customer
and policyholder behaviour, (12) changes in general competitive factors, (13)
changes in laws and regulations, (14) changes in the policies of governments
and/or regulatory authorities, (15) conclusions with regard to purchase
accounting assumptions and methodologies, (16) changes in ownership that could
affect the future availability to us of net operating loss, net capital and
built-in loss carry forwards, (17) changes in credit-ratings, (18) ING's
ability to achieve projected operational synergies and (19) the other risks
and uncertainties detailed in the Risk Factors section contained in the most
recent annual report of ING Groep N.V. 

Any forward-looking statements made by or on behalf of ING speak only as of
the date they are made, and, ING assumes no obligation to publicly update or
revise any forward-looking statements, whether as a result of new information
or for any other reason. This document does not constitute an offer to sell,
or a solicitation of an offer to buy, any securities.

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Source: ING Group via Thomson Reuters ONE
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