MediaMind: DG and Marin Software Announce Search Marketing Integration
DG and Marin Software Announce Search Marketing Integration
Marin SEM Integration with DG MediaMind Provides a Discrepancy-Free Solution
New York, NY, October 1, 2013 - DG (NASDAQ:DGIT), the world's leading
multiscreen ad management company, and Marin Software (NYSE: MRIN), provider
of a leading Revenue Acquisition Management platform for advertisers and
agencies, today announced an important integration partnership that benefits
clients who use both Marin Software's platform and DG MediaMind's Channel
Connect: SEM solution. Channel Connect is designed to pass data back and
forth between specific channel providers for campaign analysis purposes.
Channel Connect: SEM provides a seamless, discrepancy-free integration between
the Marin and MediaMind platforms.
Maintaining separate conversion tags for display and search platforms creates
the potential for data discrepancies. The integration of two best-in-breed
platforms results in zero discrepancies and a seamless, easy set-up process in
a win-win solution for fast deployment of campaigns. The improved integration
eliminates discrepancies by only using DG MediaMind's conversion data and
"We are glad to see two leading tech companies like DG and Marin cooperating
to this extent," said Marc Panic, COO GroupM Interaction EMEA. "Anything done
to help consolidate the management of various tactical efforts helps agencies
of all sorts to better and more strategically serve their clients."
"Our goal is to make campaigns less complex so that forward thinking agencies
and advertisers can accomplish more within their digital campaigns," said
Ricky Liversidge, CMO of DG. "Integrating our platform with Marin Software's
solution is an example of the value created for advertisers when technology
partners are willing to cooperate and share data."
"With the improved Marin/DG MediaMind integration, discrepancies are a thing
of the past," noted Matt Ackley, Marin's CMO. "Now the simplified conversion
and attribution settings will save time and help create more accurate data for
campaign planners and buyers to optimize campaigns."
The integrated solution eliminates the need to deploy and maintain duplicate
conversion tags, which simplifies the campaign set-up and maintenance
processes. Clients can now get campaigns up and running faster by eliminating
the need to QA separate piggybacked conversion tags.
DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and
distribution platform, fueling campaign management across TV, online, mobile
and beyond. Through a combination of technology and services, DG empowers
brands and advertisers to work faster, smarter and more competitively.
Boasting the world's largest hybrid satellite and internet network for
broadcast video delivery, the company's unparalleled campaign management
encompasses multiscreen ad delivery, cross-channel research and analytics, and
unified asset management. The DG product portfolio consists of two
overarching product lines for online and video campaign management: MediaMind
With New York as a center of operations, DG is a global company that connects
over 14,000 advertisers and 7,400 agencies worldwide with their targeted
audiences through an expansive network of over 50,000 media destinations
across TV broadcast and digital advertising in 78 countries, managing
approximately ten percent of the world's media assets. For more information,
Marin provides a leading Revenue Acquisition Management platform used by
advertisers and agencies to manage more than $4 billion in annualized ad
spend. Offering an integrated platform for search, display, social, and mobile
marketing, Marin helps advertisers and agencies improve financial performance,
save time, and make better decisions. Headquartered in San Francisco, with
offices worldwide, Marin's technology powers marketing campaigns in more than
160 countries. For more information about Marin's products, please visit:
This announcement is distributed by Thomson Reuters on behalf of Thomson
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
information contained therein.
Source: MediaMind via Thomson Reuters ONE
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